THE COMPLETE K-12 REPORT: 2015
BROAD K-12 EDUCATION MARKET COVERAGE, WITH STRONG EMPHASIS ON THE SHIFT TO DIGITAL EDUCATION RESOURCESThe Complete K-12 Report: 2015
contains thoroughly updated and expanded K-12 education market intelligence, based on literally dozens of EMR’s own proprietary surveys in K-12 Market Size & Structure, Market Size for Textbooks & Supplemental Materials, Market Size and Growth Rates for Digital Products and Services, The Social Studies Market, The Reading Market, The Mathematics Market, The Effects Of Common Core State Standards, Public School Enrollments & Funding, and much more!
All sixteen chapters are updated, of course, with most of them 100% updated, and one of them on Tablets/Chromebooks/Mobile Devices brand new to this year’s edition.
Along with this extraordinarily broad K-12 education market coverage, Simba Information's The Complete K-12 Report 2015
goes into great depth in one of the most pivotal areas of the K-12 education market: the shift from published instructional materials to digitized education resources.
TABLETS/CHROMEBOOKS/MOBILE DEVICES IN K-12 EDUCATION:
We know schools are purchasing tablets, and other mobile devices for student use. EMR thoroughly documents which brands they are buying, in what quantities and, most importantly, what they are doing with them.
The top of the trees numbers, in terms of the installed base of computing devices in K-12, are impressive at first glance. Based on EMR’s present survey data, there appear to be approximately 13.2 million computing devices in K-12 schools, composed mainly of desktops (4.7 million), laptops (3.9 million), and tablets (2.3 million). However, when that number is spread across 48 million public school students in the U.S. we get a student to computer ratio of 3.6:1, a far cry from the ideal ratio of 1:1.
Having said that, the growth of the K-12 education market, specifically in the tablet market segment, is quite robust, certainly by normal K-12 standards. Looking at the average tablet spending figure of $54,857 cited by the district-level respondents, Simba arrived at an estimated 2013-14 spending of $925 million. Using an average tablet price of $476, that projects to around 1.9 million tablets purchased by K-12 schools and districts in 2013-14 alone.
When they were asked how much their school or district spending on tablets will increase in the 2014-15 school year, compared to 2013-14, the average response was an 8.6% increase.
The next obvious question is, “who is the beneficiary” of all this K-12 spending on tablets? The simple answer to that is Apple’s iPad. There were over twenty different tablet brands cited by the educators, but none more frequently than the iPad (79.7%). Microsoft Surface (10.2%), Samsung Galaxy Note (6.9%), and Google Nexus (6.3%) followed the iPad.
Chromebooks appear to have crossed the 1 million units mark, with approximately 1.2 million currently in place in K-12.
THE SHIFT TO DIGITAL EDUCATION RESOURCES:
EMR has been detecting a significant K-12 market shift in K-12 in the direction of digital educational resources, so much so that Simba Information now believes the calendar year 2009 may go into the history books as the year the balance finally shifted from primarily printed to primarily digitized education resources in the K-12 school market.
Among the 86 education companies analyzed in EMR’s 2014 Supplemental Products Market survey, the most frequently cited product medium for delivering instructional materials was online/digital delivery (82.6%), followed by print (65.2%).