Market Research Technology & Media Market Research Media Market Research Publishing Market Research Education Publishing Market Research

The Complete K-12 Report 2015

Best Price Guarantee Length Publisher Published Date SKU
from $2,795 754 Pages Simba Information – Reports January, 2015 CURP5815200
Best Price Guarantee
Price from $2,795
Length 754 Pages
Publisher Simba Information – Reports
Published Date January, 2015
SKU CURP5815200

THE COMPLETE K-12 REPORT: 2015


BROAD K-12 EDUCATION MARKET COVERAGE, WITH STRONG EMPHASIS ON THE SHIFT TO DIGITAL EDUCATION RESOURCES



The Complete K-12 Report: 2015 contains thoroughly updated and expanded K-12 education market intelligence, based on literally dozens of EMR’s own proprietary surveys in K-12 Market Size & Structure, Market Size for Textbooks & Supplemental Materials, Market Size and Growth Rates for Digital Products and Services, The Social Studies Market, The Reading Market, The Mathematics Market, The Effects Of Common Core State Standards, Public School Enrollments & Funding, and much more!

All sixteen chapters are updated, of course, with most of them 100% updated, and one of them on Tablets/Chromebooks/Mobile Devices brand new to this year’s edition.

Along with this extraordinarily broad K-12 education market coverage, Simba Information's The Complete K-12 Report 2015 goes into great depth in one of the most pivotal areas of the K-12 education market: the shift from published instructional materials to digitized education resources.

TABLETS/CHROMEBOOKS/MOBILE DEVICES IN K-12 EDUCATION:



We know schools are purchasing tablets, and other mobile devices for student use. EMR thoroughly documents which brands they are buying, in what quantities and, most importantly, what they are doing with them.

The top of the trees numbers, in terms of the installed base of computing devices in K-12, are impressive at first glance. Based on EMR’s present survey data, there appear to be approximately 13.2 million computing devices in K-12 schools, composed mainly of desktops (4.7 million), laptops (3.9 million), and tablets (2.3 million). However, when that number is spread across 48 million public school students in the U.S. we get a student to computer ratio of 3.6:1, a far cry from the ideal ratio of 1:1.

Having said that, the growth of the K-12 education market, specifically in the tablet market segment, is quite robust, certainly by normal K-12 standards. Looking at the average tablet spending figure of $54,857 cited by the district-level respondents, Simba arrived at an estimated 2013-14 spending of $925 million. Using an average tablet price of $476, that projects to around 1.9 million tablets purchased by K-12 schools and districts in 2013-14 alone.

When they were asked how much their school or district spending on tablets will increase in the 2014-15 school year, compared to 2013-14, the average response was an 8.6% increase.

The next obvious question is, “who is the beneficiary” of all this K-12 spending on tablets? The simple answer to that is Apple’s iPad. There were over twenty different tablet brands cited by the educators, but none more frequently than the iPad (79.7%). Microsoft Surface (10.2%), Samsung Galaxy Note (6.9%), and Google Nexus (6.3%) followed the iPad.

Chromebooks appear to have crossed the 1 million units mark, with approximately 1.2 million currently in place in K-12.

THE SHIFT TO DIGITAL EDUCATION RESOURCES:



EMR has been detecting a significant K-12 market shift in K-12 in the direction of digital educational resources, so much so that Simba Information now believes the calendar year 2009 may go into the history books as the year the balance finally shifted from primarily printed to primarily digitized education resources in the K-12 school market. 

Among the 86 education companies analyzed in EMR’s 2014 Supplemental Products Market survey, the most frequently cited product medium for delivering instructional materials was online/digital delivery (82.6%), followed by print (65.2%).


  • EXECUTIVE SUMMARY
  • SIZE AND STRUCTURE OF THE K-12 MARKET
    • TOP PLAYERS IN K-12 AND COLLEGE PUBLISHING
    • School Publishers
      • Table EMR Ranking 2013: School And College Publishers
    • College (Higher Education) Publishers
    • K-12 MARKET SIZE BY SEGMENT
      • Table Total K-12 Market Size Estimates, 2007-08 Through 2014-15 (In millions of dollars)
    • K-12 MARKET GROWTH RATES
      • Table Three Views Of The U.S. K-12 Public School Market
    • SUPPLEMENTAL MARKET INDUSTRY SURVEY
      • Table Historical Total Industry Supplemental Instructional Materials Sales, 2002-2014
    • MARKET SIZE BY SUBJECT AND GRADE LEVEL
      • Table K-12 Market Estimates By Grade Level, 2014-15 SY (Excluding technology sales) ($ in millions)
      • Table K-12 Market Estimates By Subject, 2014-15 SY (Excluding technology sales) ($ in millions)
    • MARKET SIZE AND PROJECTIONS 2007-08 THROUGH 2017-18
      • Table Total K-12 Market Size: Historical Sales, 2007-08 To 2014-15 (In millions of dollars)
      • Table Total K-12 Market Size: Projections Through 2017-18 (In millions of dollars)
    • PUPIL ENROLLMENTS RELATED TO DOLLAR SIZE OF THE K-12 MARKET
      • Table Public School Enrollment By Grade, 2014-15 School Year
    • USING GRADE ENROLLMENTS TO ESTIMATE MARKET SIZE BY GRADE, SUBJECT AND PRODUCT TYPE
      • Table K-12 Market Estimates By Grade Level, Subject And Product Type, 2014-15 SY (Excluding technology sales) ($ in millions)
      • Table 2013 Total Net El-Hi Sales By Product Category* (Thousands of Dollars)
    • AAP STATISTICS ON EL-HI SALES
      • Table 2012 Total Net El-Hi Sales By Product Category* (Thousands of Dollars)
      • Table Total Net El-Hi Sales By Product Category: Percent Change 2013-2012
      • Table 2013 Net Sales Of Materials By Subject In Open Territories
      • Table 2013-2012 Net Sales In Open Territories, Percent Change
      • Table 2013 Net Sales Of Materials By Subject In Adoption States
      • Table 2013-2012 Net Sales In Adoption States, Percent Change
      • Table 2013 Net Sales By Subject Outside The USA
      • Table 2013-2012 Net Sales By Subject Outside The USA, Percent Change
      • Table 2012 Total Net Sales Of Materials By Subject Outside The USA
      • Table 2013 Total Net Sales Of Materials By Subject* (Thousands of Dollars)
      • Table 2013-2012 Total Net Sales Of Materials, Percent Change (Thousands of Dollars)
      • Table 2012 Total Net Sales Of Materials By Subject* (Thousands of Dollars)
      • Table 2013 Sales Of Pre-K-6 By Geographic Category & Subject*
      • Table 2013 Sales Of 6-12 By Geographic Category & Subject
      • Table 2013 Total Net Sales By Geographic Category & Subject*
      • Table 2013 Operating Data As A Percentage Of Net Sales
      • Table 2012 Operating Data As A Percentage Of Net Sales
      • Table Publishing & Operating Expense As A Percentage Of Net Sales, 2013-2012 (As reported by four publishers)
  • ANNUAL INDUSTRY SURVEY OF THE SUPPLEMENTAL MARKET SEGMENT
    • SUPPLEMENTAL PRODUCTS MARKET
    • Definition Of "Supplemental Products Market"
    • Participants In The Supplemental Products Market Survey
    • METHOD
    • ANALYSIS OF RESULTS
      • Characteristics Of The Participating Companies
        • Table Media Used For Delivering Supplemental Products
        • Table Percentage Of Sales By Medium
        • Table Profile Of Participating Companies
    • Market Size, Structure And Growth Rate
    • Number Of Companies Currently Operating In The Supplemental Products Market
      • Table Estimated Number Of Companies In The Supplemental Products Market
    • Reported Market Size
      • Table Suppliers' Supplemental Products Sales By Sub-Group, 2012 & 2013 (Dollars in millions)
    • Sales Forecast And Confidence Level For 2014
      • Table Anticipated Sales Growth in 2014
    • Product Development Plans And Sales Of Digital Products
      • Table Product Development Plans And Sales Of Digital Products
    • Comparing "High Digital" and "Low Digital" Companies
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Sizing The Market For Pre-K - 12 Digital Educational Resources
      • Table Comparison of 2010 Ed Tech And 2013/2014 EMR Survey Findings
      • Table Estimated Industry Sales Of Digital Educational Products: 2013
    • Market Trends Related To The Implementation Of Common Core Standards
      • Table Recording An Upswing In Buying As A Result Of Common Core?
    • Extrapolating From Reported Sales To Total Market Size
      • Supplemental Instructional Materials
        • Table Estimated Total Industry Supplemental Materials Sales, 2010-2013
      • School Consumable Supplies
        • Table Estimated Total Industry School Supplies Sales, 2010-2013
      • Hardware/Equipment/Furniture
        • Table Estimated Total Industry Hardware/Equipment/Furniture Sales, 2010-2013
      • Total Supplemental Products Market
        • Table Estimated Total Industry Supplemental Products Sales, 2010-2013
    • Supplemental Materials Growth Forecast For 2014
      • Table Respondents' Sales Growth Forecasts For Supplemental Products In 2014, 2013 And 2012
      • Table Historical Total Industry Supplemental Materials Sales Growth, 2002-2014
    • Analysis Of Sales Dollars By Channel
      • Table Supplemental Products Sales By Channel, 2010 And 2011 - 2012 SURVEY DATA (Sales in thousands of dollars)
      • Table Sales Channels Ranked By Percentage of Sales Increase From 2010 To 2011 - 2012 SURVEY DATA (Sales in thousands of dollars)
    • Analysis Of Sales Dollars By Combined Channels
      • Table Combined Channels Ranked By Percentage of Sales Increase From 2010 To 2011 - 2012 SURVEY DATA (Sales in thousands of dollars)
    • Analysis Of Supplemental Sales By Subject Area
      • Table Supplemental Sales By Subject Area, 2012 And 2013 (Sales in thousands of dollars)
      • Table Subject Areas Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • Analysis Of Sales By Four Core Curriculum Areas
      • Table Core Subect Areas Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • Supplemental Market Size By Subject Area
      • Table K-12 Market Estimates By Subject, 2013-14 School Year
    • Analysis Of Supplemental Sales By Product Application
      • Table Supplemental Sales By Product Application, 2012 And 2013 (Sales in thousands of dollars)
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (Sales in thousands of dollars)
      • Table Product Applications Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • School Supplies
      • Table School Supplies Ranked By Percentage of Sales Increase From 2012 To 2013 And 2010 To 2011
    • Equipment/Furniture
      • Table Hardware/Equipment/Furniture Ranked By Percentage of Sales Increase From 2012 To 2013 And 2010 To 2011
    • SUMMARY AND CONCLUSIONS
      • The Market Outlook Is Good, And It's Getting Better
    • Characteristics Of The Participating Companies
      • Table Media Used For Delivering Supplemental Products
      • Table Percentage Of Sales By Medium
      • Table Profile Of Participating Companies
    • Market Size And Structure
      • Table Estimated Total Industry Supplemental Products Sales, 2010-2013
    • Supplemental Materials Growth Forecast For 2014
      • Table Historical Total Industry Supplemental Materials Sales Growth, 2002-2014
    • Analysis Of Sales By Four Core Curriculum Areas
      • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • Analysis Of Supplemental Sales By Product Application
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (Sales in thousands of dollars)
  • MERGERS & ACQUISITIONS IN EDUCATIONAL PUBLISHING
    • Renaissance Learning Is Sold to Hellman & Friedman
    • A SURVEY OF 2014 M&A's
      • Table Education Deals In 2014
    • A SURVEY OF 2013 M&A's
      • Table Education Deals In 2013
    • A REVIEW OF 2012 M&A ACTIVITY
      • Table Education-Related Deals In 2012
    • DEALS IN 2011
      • Table Education-Related Deals In 2011
    • ACTIVITY IN 2010
    • A PERSPECTIVE ON THE M&A SCENE OF RECENT YEARS
      • Table Education-Related Deals In 2010
      • Table Education-Related Deals In 2009
      • Table Education-Related Deals In 2008
      • Table Education-Related Deals In 2007
      • Table Education-Related Deals In 2006
      • Table Education-Related Deals In 2005
    • DEALS CATEGORIZED
      • Table Transactions By Year: Basal Publishing
      • Table Transactions By Year: Supplementary Publishing
      • Table Transactions By Year: Educational Technology
  • ENROLLMENTS, EXPENDITURES AND FUNDING
    • THE MAKE-UP AND STRUCTURE OF THE EDUCATION MARKET
      • Table Number Of Participants In Educational Institutions, Fall 2013 (in millions)
      • Table El-Hi Enrollment, Public & Private, Fall 1995-2013 (In thousands)
    • TRENDS IN STUDENT ENROLLMENT, NUMBERS OF SCHOOLS
      • Table Number Of Public Schools* & Districts, 2005-06 To 2011-12
      • Table Private Sector: Student Enrollment and Number of Schools, Fall 2011
      • Table Catholic El-Hi: Enrollment, Schools, 1991-92 To 2012-13
      • Table Pre-K-12 Public School Enrollment By Region & State: Northeast & Midwest, 2010- 2016 (000)
    • DOE SURVEYS REGIONAL ENROLLMENT FOR 2010 & 2016
      • Table Pre-K-12 Public School Enrollment By Region & State: South & West, 2010 - 2016 (000)
    • DOE DATA ON K-12 EXPENDITURES
      • Table Total & Current Public School Expenditures By Function Per Student In Fall Enrollment: Selected Years
      • Table Expenditures Of Educational Institutions By Level & Control 1999-2000 To 2012-2013
      • Table Current Expenditures & Current Expenditures Per Pupil In Fall Enrollment, 1996-97 To 2012-13
      • Table Current Expenditures & Current Expenditures Per Pupil In Average Daily Attendance (ADA), 1996-97 To 2012-13
      • Table Funding Sources For Public Schools/Percentage Distribution, 1998-99 To 2010-11 (Constant 2012-13 dollars)
      • Table State-By-State Funding Sources For Public Schools, 2010-11 (In current dollars)
    • SIMBA INFORMATION ON SCHOOL FUNDING
      • Introduction
      • Funding Rises Over 10-Year Period
      • Average State Per-Pupil Spending on Materials Trends Down
        • Table Instructional Materials Expenditure by State, 2011-2012 (Instructional Materials Expenditures $ in thousands)
      • 2014 Funding Stabilized after Passage of Budget Bill
      • 2015 Budget Proposed, Prospects Dim
        • Table U.S. Department of Education Discretionary Spending, FY 2013-FY 2015P (Selected K-12 categories, $ in millions)
      • Title I Helps Low-Achieving Students in High-Poverty Areas
        • Table 50 Largest Title I Allocations to LEAs, FY 2013 ($ in thousands)
      • Race to the Top Continues with Changes
        • Table School Improvement Grants Awarded, 2014 ($ in thousands)
      • Investing in Innovation Continues
      • School Improvement Grants Continue
    • Tapping Special Education Funding
    • E-Rate Funding Update Will Boost School Connectivity
    • State-Level Funding is Improving
      • Table Recommended Changes to State K-12 Funding, FY2015 vs. FY2014 ($ in millions)
      • Table Preschool Enrollment & Est. Spending Per Child, 2012-2013 (ranked by enrollment of 3- and 4-year-olds)
      • Table LISTING OF FEDERALLY FUNDED EDUCATIONAL PROGRAMS ($ in millions)
  • K-12 ENROLLMENT BY SUBJECT & GRADE
    • Art, English/Language Arts, Foreign Language, Mathematics, Music, Science, Social
      • ART COURSE ENROLLMENT ESTIMATES:
        • Table ART 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • ENGLISH/LANGUAGE ARTS COURSE ENROLLMENT ESTIMATES:
        • Table AMERICAN LITERATURE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table CREATIVE WRITING 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table HUMANITIES 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table JOURNALISM 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table LITERATURE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table SPEECH/DEBATE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table WRITING/COMPOSITION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • FOREIGN LANGUAGE COURSE ENROLLMENT ESTIMATES:
        • Table CHINESE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table FRENCH 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table GERMAN 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table ITALIAN 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table JAPANESE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table LATIN 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table RUSSIAN 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table SPANISH 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • MATHEMATICS COURSE ENROLLMENT ESTIMATES:
        • Table PRE-ALGEBRA 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table ALGEBRA 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table PRE-CALCULUS 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table CALCULUS 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table BUSINESS/CONSUMER MATH 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table GENERAL MATH 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table GEOMETRY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table REMEDIAL MATH 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table STATISTICS 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table TRIGONOMETRY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • MUSIC COURSE ENROLLMENT ESTIMATES:
        • Table BAND 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table CHORAL 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table GENERAL MUSIC 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table INSTRUMENTAL MUSIC 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table MUSIC THEORY/APPRECIATION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table ORCHESTRA 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • SCIENCE COURSE ENROLLMENT ESTIMATES:
        • Table ASTRONOMY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table BIOLOGY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table CHEMISTRY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table EARTH SCIENCE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table ENVIRONMENTAL SCIENCE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table GENERAL SCIENCE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table HUMAN ANATOMY/PHYSIOLOGY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table LIFE SCIENCE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table PHYSICAL SCIENCE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table PHYSICS 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • SOCIAL STUDIES/SOCIAL SCIENCES COURSE ENROLLMENT ESTIMATES:
        • Table CIVICS/GOVERNMENT 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table ECONOMICS 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table GEOGRAPHY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table LAW 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table PSYCHOLOGY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table SOCIOLOGY/ANTHROPOLOGY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table STATE/LOCAL HISTORY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table U.S. HISTORY 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table WORLD HISTORY/CULTURE 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • CAREER & TECHNICAL EDUCATION COURSE ENROLLMENT ESTIMATES:
        • Table ACCOUNTING 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table AGRICULTURE EDUCATION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table BUSINESS/OFFICE EDUCATION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table CAREER EDUCATION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table FAMILY/CONSUMER SCIENCES 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table FOOD/NUTRITION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table KEYBOARDING/TYPING 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
        • Table TECHNOLOGY EDUCATION 2014-15 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SUMMARY
      • HIGHEST COURSE ENROLLMENTS AT THE ELEMENTARY LEVEL:
        • Table ELEMENTARY LEVEL HIGHEST 2014-15 ESTIMATED STUDENT ENROLLMENT BY COURSE
      • HIGHEST COURSE ENROLLMENTS AT THE MIDDLE/JUNIOR HIGH LEVEL:
        • Table MIDDLE/JUNIOR HIGH LEVEL HIGHEST 2014-15 ESTIMATED STUDENT ENROLLMENT BY COURSE
      • HIGHEST COURSE ENROLLMENTS AT THE SENIOR HIGH LEVEL:
        • Table SENIOR HIGH LEVEL HIGHEST 2014-15 ESTIMATED STUDENT ENROLLMENT BY COURSE
  • ADOPTIONS: STATES, SCHEDULES & CONTACTS
    • ADOPTION STATES AND OPEN TERRITORIES
    • BUREAUCRATIC HURDLES
      • Table 20 Adoption States, 2011-2012: Schools
      • Table 30 Open Territory (Non-Adoption) States + District of Columbia
    • Education Commission of the States Presents State Adoption Policies Alabama
    • ADOPTION OPPORTUNITIES THROUGH BID YEAR 2021 (FOR PURCHASE YEARS 2022-2028)
      • Table Adoption Schedule By Bid Year (Bid Year/Purchase Year)
      • Table Chief State School Officers
      • Table National Association of State Textbook Administrators
  • ADOPTION AND OPEN TERRITORY STATES: COMPARISON OF READING, SCIENCE, MATHEMATICS, AND SOCIAL STUDIES USAGE PATTERNS
    • THE ROLE OF THE CORE READING PROGRAM
      • Table Core Reading Textbook Usage, Adoption vs. Open Territory States
      • Table Core Reading Textbook Usage, Comparison Of Four Large States
      • Table Core Reading Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Core Reading Textbook Satisfaction Level, Comparison Of Four Large States
    • Reading Textbooks Currently Adopted
      • Table Core Reading Textbooks Adopted, Comparison Of Four Large States
    • Age Of Currently Adopted Programs
    • Trends In Core Reading Series Usage
      • Table Trends In Core Reading Textbook Usage, Comparison Of Four Large States
    • Curriculum Materials Needed For Common Core
      • Table New Curriculum Materials Needed, Comparison Of Four Large States
    • Standardized Reading Assessments
      • Table Standardized Reading Assessments, Adoption vs. Open Territory States
    • Progress Implementing Common Core Standards And Assessments
      • Table Full Implementation Of Common Core, At Least At Some Grade Levels
      • Table Predicted Movement To Online Test Administration, Comparison Of Four Large States
    • Response To Intervention (RTI)
      • Table Important Selection Criteria For RTI Materials, Comparison Of Four Large States
    • The Shift To Digital In Reading
      • Table Average Class Time Spent Using Digital Resources
      • Table Profile Of Reading Program Usage & Preferences, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE SCIENCE PROGRAM
      • Table Science Core Program Usage, Adoption vs. Open Territory States
      • Table Science Core Program Usage, Comparison Of Four Large States
      • Table Science Program Satisfaction Level, Adoption vs. Open Territory States
      • Table Science Program Satisfaction Level, Comparison Of Four Large States
      • Table Science Program Age, Comparison Of Four Large States
      • Table Future Reliance On A Core Science Program, Comparison Of Four Large States
      • Table Hands-On Program Usage, Comparison Of Four Large States
      • Table Interactive Whiteboard Usage, Comparison Of Four Large States
      • Table STEM Implementation Status, Comparison Of States
      • Table STEM Implementation Approaches, Comparison Of States
      • Table Obstacles Slowing STEM Implementation, Comparison Of Four Large States
      • Table Profile Of Science Program Usage & Preferences, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE MATHEMATICS PROGRAM
    • Comparison Of Trends In Adoption vs. Non-Adoption States
      • Table Comparison Of Adoption And Non-Adoption States: 2013 Survey
      • Table Basal Mathematics Textbook Usage, Adoption vs. Open Territory States
      • Table Basal Mathematics Textbook Usage, Comparison Of Four Large States
      • Table Basal Mathematics Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Basal Mathematics Textbook Satisfaction Level, Comparison Of Four Large States
    • Math Textbooks Currently Adopted
      • Table Basal Mathematics Textbooks Adopted, Comparison Of Four Large States
    • Age Of Currently Adopted Math Programs
    • The Importance Of Common Core State Standards
      • Table Importance Of Alignment With Common Core Standards , Comparison Of Four Large States
    • The Switch To Digital
      • Table Percentage Of Class Time Spent Using Digital, Comparison Of Four Large States
      • Table Percentage Of Class Time Spent Using IWB, Comparison Of Four Large States
      • Table New Technologies Of Greatest Interest, Adoption vs. Open Territory States
      • Table Profile Of Basal Mathematics Program Usage, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE SOCIAL STUDIES PROGRAM
    • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
      • Table Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
      • Table Replacement Social Studies Textbooks Purchased Per Year
      • Table Used Social Studies Textbooks Purchased Per Year
      • Table Progress Implementing Common Core Standards
      • Table Amount Of Social Studies Class Time Spent Using Digital Tools/Content
      • Table Topics Most Likely To Purchase, Comparison Of Four Large States
      • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States
  • SEGMENT ANALYSIS BY CURRICULUM AREAS & GRADE LEVELS
    • MARKET ANALYSIS BY SEGMENT: SCIENCE, GRADES K-12
      • The Current Role Of The Core Science Program
      • Science Programs Currently Adopted
        • Table Most Frequently Cited Science Programs, Overall Survey Sample
        • Table Most Frequently Cited Science Programs, Classroom Teachers (Grades 3-5)
        • Table Most Frequently Cited Science Programs, Science Teachers (Grades 6-12)
        • Table Most Frequently Cited Science Titles For General Science
        • Table Most Frequently Cited Science Titles For Earth Science
        • Table Most Frequently Cited Science Titles For Physical Science
        • Table Most Frequently Cited Science Titles For Life Science
        • Table Most Frequently Cited Science Titles For Biology
        • Table Most Frequently Cited Science Titles For Chemistry
        • Table Most Frequently Cited Science Titles For Physics
      • Age Of Currently Adopted Programs
      • Level Of Satisfaction With Currently Adopted Science Programs
      • The Current Role Of Hands-On Science Programs
        • Table Most Frequently Cited Hands-On Science Programs
      • Ranking Of Sources For Science Supplies And Equipment
        • Table Most Frequently Cited Science Supplies/Equipment Vendors
      • Types Of Materials Used On A Frequent Basis
        • Table Types Of Materials Used On A Frequent Basis - Books/Print Materials
        • Table Types Of Materials Used On A Frequent Basis - Audiovisual
        • Table Types Of Materials Used On A Frequent Basis - Activities
        • Table Types Of Materials Used On A Frequent Basis - Reference
        • Table Types Of Materials Used On A Frequent Basis - Digital Resources
        • Table Types Of Materials Used On A Frequent Basis - Teacher Resource
      • The Shift To Digital Resources In The Science Market Segment
        • Table Science Class Time Allocated To Using Mobile Devices
        • Table Mobile Use By Region
        • Table Science Class Time Allocated To Using Interactive Whiteboards
        • Table Interactive Whiteboard Use By Region
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher Resources
        • Table New Internet Technologies Of Greatest Interest
        • Table High-Interest Sub-Groups: "Online Learning Games"
        • Table High-Interest Sub-Groups: "Mobile Devices"
        • Table High-Interest Sub-Groups: "Collaborative Software"
        • Table High-Interest Sub-Groups: "Social Media"
      • STEM Education
        • Table STEM Education Implementation Level
        • Table Approaches To Implementing STEM Education
        • Table Obstacles Preventing Rapid STEM Implementation
      • Expenditures For Science Instructional Materials And Market Size
        • Table Average Classroom Expenditure By Type Of Material
        • Table Historical Estimates Of Science Materials Spending, 2005-06 To 2011-12
      • ADOPTION VS. OPEN TERRITORY STATES: COMPARISON OF EDUCATOR BEHAVIORS
        • Table Science Core Program Usage, Adoption vs. Open Territory States
        • Table Science Core Program Usage, Comparison Of Four Large States
        • Table Science Program Satisfaction Level, Adoption vs. Open Territory States
        • Table Science Program Satisfaction Level, Comparison Of Four Large States
        • Table Science Program Age, Comparison Of Four Large States
        • Table Future Reliance On A Core Science Program, Comparison Of Four Large States
        • Table Hands-On Program Usage, Comparison Of Four Large States
        • Table Interactive Whiteboard Usage, Comparison Of Four Large States
        • Table STEM Implementation Status, Comparison Of States
        • Table STEM Implementation Approaches, Comparison Of States
        • Table Obstacles Slowing STEM Implementation, Comparison Of Four Large States
        • Table Profile Of Science Program Usage & Preferences, Adoption vs. Open Territory States
      • SUMMARY AND CONCLUSIONS
        • Table STEM Education Implementation Level
      • Science Expenditures/Market Size In A Holding Pattern
        • Table Historical Estimates Of Science Materials Spending, 2005-06 To 2011-12
      • Currently Adopted Science Programs Are Aging
      • Science Textbooks Still Play A Central Role
      • Evidence Of The Shift To Digital In Science Classrooms
        • Table Science Class Time Allocated To Using Interactive Whiteboards
      • Adoption vs. Open Territory States
        • Table Science Core Program Usage, Adoption vs. Open Territory States
        • Table Profile Of Science Program Usage & Preferences, Adoption vs. Open Territory States
    • MARKET ANALYSIS BY SEGMENT: ELEMENTARY READING
      • The Current Role Of The Core Reading Textbook
      • Age Of Currently Adopted Programs
      • Satisfaction With Currently Adopted Reading Programs
      • Trends In Core/Basal Reading Series Usage
      • Reading Textbooks Currently Adopted
        • Table Top Ranked Reading Series, 2011-12 vs. 2013-14
      • Suggested Improvements To Currently Adopted Reading Programs
        • Table Suggested Additions Or Changes To Improve The Core Reading Series
      • Alternatives To The Core Reading Series
        • Table Alternatives To The Core Reading Series
      • Curriculum Materials Needed To Address The Common Core Objectives
        • Table Need For Different Curriculum Materials To Fill Gaps
        • Table Most Important Curriculum Materials Needed To Help Students With Common Core
      • Reading Assessment Practices
        • Table Standardized Reading Assessments
      • Progress Implementing The New Common Core Standards And Assessments
        • Table CCSS Implementation Level
        • Table Implementation Of CCSS By Region
        • Table Degree Of Change In Teaching Methods And Materials Due To CCSS
        • Table Administration Plans For Common Core Assessments
      • Leading Common Core Providers
        • Table Leading Common Core Curriculum Materials Providers
        • Table Leading Common Core Professional Development Providers
      • Leveling Systems
        • Table Leveling Systems Used To Match Materials To Students' Reading Level
      • Response To Intervention (RTI)
        • Table Resources Used For Reading Intervention
        • Table Decision Makers With Respect To Purchasing RTI Materials
        • Table Estimated Increase In RTI Purchases In 2013-14
        • Table Criteria Influencing RTI Buying Decisions
      • The Shift To Digital In The Reading Market Segment
        • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table Digital Use By Region
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher Resources
      • Expenditures For Reading Instructional Materials/Market Size
        • Table Elementary Reading Market Growth, 2002-03 Through 2013-14
        • Table Classroom Teacher/Reading Teacher Spending on Reading Materials (Non-Textbook) By Category, 2013-14
      • Adoption And Open Territory States: Comparison Of Reading Program Patterns
        • Table Core Reading Textbook Usage, Adoption vs. Open Territory States
        • Table Core Reading Textbook Usage, Comparison Of Four Large States
        • Table Core Reading Textbook Satisfaction Level, Adoption vs. Open Territory States
        • Table Core Reading Textbook Satisfaction Level, Comparison Of Four Large States
      • Reading Textbooks Currently Adopted
        • Table Core Reading Textbooks Adopted, Comparison Of Four Large States
      • Age Of Currently Adopted Programs
      • Trends In Core Reading Series Usage
        • Table Trends In Core Reading Textbook Usage, Comparison Of Four Large States
      • Curriculum Materials Needed For Common Core
        • Table New Curriculum Materials Needed, Comparison Of Four Large States
      • Standardized Reading Assessments
        • Table Standardized Reading Assessments, Adoption vs. Open Territory States
      • Progress Implementing Common Core Standards And Assessments
        • Table Full Implementation Of Common Core, At Least At Some Grade Levels
        • Table Predicted Movement To Online Test Administration, Comparison Of Four Large States
      • Response To Intervention (RTI)
        • Table Important Selection Criteria For RTI Materials, Comparison Of Four Large States
      • The Shift To Digital In Reading
        • Table Average Class Time Spent Using Digital Resources
        • Table Profile Of Reading Program Usage & Preferences, Adoption vs. Open Territory States
      • SUMMARY AND CONCLUSIONS
        • Table CCSS Implementation Level
        • Table Degree Of Change In Teaching Methods And Materials Due To CCSS
        • Table Administration Plans For Common Core Assessments
        • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Curriculum Materials Needed To Address The Common Core Objectives
        • Table Need For Different Curriculum Materials To Fill Gaps
        • Table Summary Of Key Changes In The Elementary Reading Segment
      • Expenditures For Reading Instructional Materials/Market Size
        • Table Elementary Reading Market Growth, 2002-03 Through 2013-14
    • MARKET ANALYSIS BY SEGMENT: MATHEMATICS, GRADES K-12
      • The Current Role Of The Core Math Series
      • Math Textbooks Currently Adopted
        • Table Market Leading Programs, Grades K-2
        • Table Market Leading Programs, Grades 3-5
        • Table Market Leading Programs, Grades 6-8
        • Table Market Leading Programs, Grades 9-12
      • Age Of Currently Adopted Math Programs
      • Satisfaction With Currently Adopted Math Programs
      • Sources Of Effective Supplemental Mathematics Resources
        • Table Sources Of Effective Supplemental Mathematics Resources
      • The Shift To Digital In The Mathematics Market Segment
        • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Sub-Groups
        • Table Web Sites Used/Recommended For Student Use
      • Ranking Of Math Program Features
        • Table Most Important Math Program Features
      • Expenditures For Math Instructional Materials And Market Size
        • Table Average Expenditures By Category Of Math Material
      • Implementing The New Common Core State Standards
        • Table CCSS Implementation Level
        • Table Implementation Of CCSS By Region
        • Table Degree Of Change In Teaching Methods And Materials Due To CCSS
      • Implementing The New Common Core Assessments
        • Table Administration Plans For Common Core Assessments
      • STEM Education: Progress And Obstacles
        • Table Stem Education Implementation Level
        • Table Approaches To Implementing STEM Education
        • Table Obstacles Preventing Rapid STEM Implementation
      • Comparison Of Trends In Adoption vs. Non-Adoption States
        • Table Comparison Of Adoption And Non-Adoption States
    • SUMMARY AND CONCLUSIONS
      • Implementing The New Common Core Standards And Assessments
        • Table CCSS Implementation Level
        • Table Implementation Of CCSS By Region
      • The Shift To Digital In The Mathematics Market Segment
        • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Sub-Groups
        • Table Web Sites Used/Recommended For Student Use
      • Expenditures For Math Instructional Materials And Estimated Market Size
        • Table Average Expenditures By Category Of Math Material
      • Comparison Of Trends In Adoption vs. Non-Adoption States
        • Table Comparison Of Adoption And Non-Adoption States
    • MARKET ANALYSIS BY SEGMENT: SOCIAL STUDIES, GRADES K-12
      • Types Of Instructional Materials Used On A Frequent Basis
        • Table Ranking Of Learning Materials Used Frequently In Social Studies Classes
      • Core Social Studies Textbooks Currently In Use
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades K-5
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 6-8
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 9-12
      • Age And Satisfaction With Currently Adopted Core Programs
        • Table Age Of Currently Adopted Core Programs
      • Respondents' Likes And Dislikes Regarding Currently Adopted Textbooks
        • Table Ranking Of "Likes" With Current Textbooks
        • Table Ranking Of "Problems" With Current Textbooks
      • Buying Or Renting Used Textbooks In The Social Studies Curriculum Area
        • Table Replacement Social Studies Textbooks Purchased Per Year
        • Table Percent Of Replacement Textbooks Bought As Used Books
      • Alternatives To The Core Social Studies Textbook
        • Table Ranked List Of Alternatives To The Core Social Studies Textbook
      • Usage Of Maps, Globes, And Atlases
        • Table Types Of Maps And Globes Used On A Frequent Basis
        • Table Preferred Sources For Maps, Globes And Atlases
      • Supplemental And Reference Products
        • Table Ranking Of Supplemental Materials Providers
      • Effects Of Common Core Standards On The Social Studies Curriculum Area
        • Table Progress Implementing Common Core State Standards
        • Table District Plans To Handle Administration Of New Common Core Assessments
      • The Shift To Digital In The Social Studies Market Segment
        • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Subgroups
        • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
        • Table High-Interactive Whiteboard Use Subgroups
        • Table Social Studies Class Time Allocated To Using Tablets/Chromebooks/Mobile Devices
      • Favorite Social Studies-Related Web Sites For Student Use And For Teacher Resources
        • Table Favorite Social Studies-Related Web Sites For Student Use
        • Table Favorite Social Studies-Related Web Sites For Teacher Resources
      • Professional Development Time And Delivery Modes
        • Table Staff Time Devoted To Social Studies-Related Professional Development
        • Table Professional Development Preferred Delivery Modes
      • Topical Areas In Which Teachers Are Most Likely To Buy New Instructional Materials
        • Table Ranked List Of Topical Areas Educators Are Most Likely To Purchase
      • Expenditures For Social Studies Instructional Materials/Market Size
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2014-15
      • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
        • Table Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
        • Table Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
        • Table Replacement Social Studies Textbooks Purchased Per Year
        • Table Used Social Studies Textbooks Purchased Per Year
        • Table Progress Implementing Common Core Standards
        • Table Amount Of Social Studies Class Time Spent Using Digital Tools/Content
        • Table Topics Most Likely To Purchase, Comparison Of Four Large States
        • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs.
    • SUMMARY AND CONCLUSIONS
      • Core Social Studies Textbooks Currently In Use
      • Progress Implementing Common Core Standards
        • Table Progress Implementing Common Core State Standards
      • The Shift To Digital In The Social Studies Market Segment
        • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Expenditures For Social Studies Instructional Materials/Market Size
      • Topical Areas In Which Teachers Are Most Likely To Buy New Instructional Materials
      • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
        • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory
  • SEGMENT ANALYSIS: SPECIAL MARKETS
    • USED PROPOSES NEW PRIORITIES FOR SELECTING TITLE I GRANTEES
    • ASSESSMENT MARKET
    • PRE-K - 12 TESTING AND ASSESSMENT MARKET
    • SUMMARY OF EMR'S ASSESSMENT MARKET SURVEY RESULTS
      • Table Assessment Market Size By Category And Total, 2012-13 School Year
      • All Common Core All Of The Time
        • Table Administration Plans For Common Core Assessments
        • Table Scheduling Plans For Online Test Administration
      • Learning Management Systems
      • Test Preparation Materials And Usage
        • Table Changes In Test Preparation Usage With The Onset Of Common Core
      • Most Important Features Of Classroom Testing Products
        • Table Most Important Features Of Classroom Testing Products
    • RESPONSE TO INTERVENTION (RTI) MARKET
      • Table Resources Used For Reading Intervention
      • Table Decision Makers With Respect To Purchasing RTI Materials
      • Table Estimated Increase In RTI Purchases In 2013-14
      • Table Criteria Influencing RTI Buying Decisions
    • EARLY CHILDHOOD MARKET
      • Profile Of The Typical Early Childhood Classroom
        • Table Average Class Size By Grade
      • Screening For Early Learning And Developmental Skills
      • Types Of Learning Materials Used On A Frequent Basis
        • Table Ranking Of Learning Materials Used On A Frequent Basis By The Overall Sample
        • Table Learning Materials Used On A Frequent Basis By Grade
        • Table Learning Materials Used On A Frequent Basis By Grade
        • Table Learning Materials Used On A Frequent Basis By Grade
        • Table Learning Materials Used On A Frequent Basis By Grade
        • Table Learning Materials Used On A Frequent Basis By Grade
        • Table Learning Materials Used On A Frequent Basis By Grade
        • Table Learning Materials Used On A Frequent Basis By Grade
      • Organization Of The Early Childhood Curriculum
      • Most Important Early Childhood Themes
        • Table Most Important Early Childhood Themes
        • Table Most Important Pre-K Themes
        • Table Most Important Kindergarten Themes
        • Table Most Important Grade 1 Themes
        • Table Most Important Grade 2 Themes
      • Class Time Allocated To Pre-Reading Skills
        • Table Average Hours Spent Per Week With Decoding Printed Text By Grade
        • Table Average Hours Spent Per Week With Letter Recognition By Grade
        • Table Average Hours Spent Per Week With Phonemic Awareness By Grade
        • Table Average Hours Spent Per Week With Alphabet By Grade
        • Table Average Hours Spent Per Week With Vocabulary By Grade
        • Table Average Hours Spent Per Week With Segmenting Words By Grade
      • Class Time Allocated To Subject Areas
        • Table Average Hours Spent Per Week With Reading By Grade
        • Table Average Hours Spent Per Week Writing By Grade
        • Table Average Hours Spent Per Week With Math By Grade
        • Table Average Hours Spent Per Week With Science By Grade
        • Table Average Hours Spent Per Week With Social Studies By Grade
        • Table Average Hours Spent Per Week With Social Skills By Grade
        • Table Average Hours Spent Per Week With Play/Games By Grade
      • Usage Of Software And Internet
        • Table Software Usage By Grade
        • Table Software/CD-ROM Usage By Site And Grade
        • Table Internet Usage By Grade
      • Market Size For Early Childhood Learning Materials
        • Table Teacher Spending On Classroom Learning Materials By Category
      • Professional Development Related To Early Childhood Programs And Personnel
        • Table Early Childhood Professional Development Programs In Demand
      • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
      • Educators' Familiarity With Early Learning Furniture Suppliers
        • Table Suppliers Whose Products Educators Labeled "Very Familiar"
      • Purchasing Decision Makers And Decision Influences
        • Table Final Decision Maker Regarding Buying Early Learning Furniture
        • Table Factors Influencing The Furniture Buying Decision
      • Manufacturer's Brand of Early Learning Furniture
        • Table Preferred Manufacturer's Brand For Early Learning Furniture
      • Expenditures For Early Learning Furniture And Market Size
        • Table Average Furniture Spending Estimates By Sub-Group, 2010-11
      • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
        • Table Ratings Of Early Childhood Learning Materials Providers
    • SUMMARY AND CONCLUSIONS
      • Market Size For Early Childhood Learning Materials
        • Table Teacher Spending On Classroom Learning Materials By Category
      • Types Of Learning Materials Used On A Frequent Basis
      • Most Important Early Childhood Themes
        • Table Most Important Early Childhood Themes
      • Class Time Allocated To Subject Areas
      • Usage Of Software And Internet
      • Professional Development Related To Early Childhood Programs And Personnel
        • Table Early Childhood Professional Development Programs In Demand
      • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
        • Table Suppliers Whose Products Educators Labeled "Very Familiar"
      • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
        • Table Ratings Of Early Childhood Learning Materials Providers
      • Early Childhood Market Trends
    • PRODUCT EFFECTIVENESS RESEARCH
      • Table Comparison Of Randomized Trials And Learner Validation Studies
    • ENGLISH LANGUAGE LEARNER (ELL) MARKET
  • TECHNOLOGY TRENDS IN THE K-12 SCHOOL MARKET: DOCUMENTING THE SHIFT TO DIGITAL
    • IESD & STEM MARKET IMPACT EXAMINE MOBILE TECHNOLOGY IN SCHOOLS (These survey findings are reproduced with the permission of IESD.)
      • Introduction
    • Summary Of Key Takeaways
    • THE COMING OF AGE OF DIGITAL RESOURCES
    • ANALYSIS OF SUPPLEMENTAL PRODUCTS MARKET: 2014 RESULTS
      • Table Media Used For Delivering Supplemental Products
      • Table Percentage Of Sales By Medium
    • Sales Forecast And Confidence Level For 2014
      • Table Anticipated Sales Growth in 2014
    • Product Development Plans And Sales Of Digital Products
      • Table Product Development Plans For Digital Products (Publishers/Manufacturers)
    • Comparing "High Digital" and "Low Digital" Companies
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Sizing The Market For Pre-K - 12 Digital Educational Resources
      • Table Estimated Industry Sales Of Digital Educational Products: 2013
    • ANALYSIS OF SCIENCE MARKET SURVEY RESULTS
    • The Shift To Digital Resources In The Science Market Segment
      • Table Science Class Time Allocated To Using Mobile Devices
      • Table Mobile Use By Region
      • Table Science Class Time Allocated To Using Interactive Whiteboards
      • Table Interactive Whiteboard Use By Region
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher Resources
      • Table New Internet Technologies Of Greatest Interest
      • Table High-Interest Sub-Groups: "Online Learning Games"
      • Table High-Interest Sub-Groups: "Mobile Devices"
      • Table High-Interest Sub-Groups: "Collaborative Software"
      • Table High-Interest Sub-Groups: "Social Media"
    • ANALYSIS OF READING MARKET SURVEY RESULTS
    • The Shift To Digital In The Reading Market Segment
      • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table Digital Use By Region
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher Resources
    • Expenditures For Reading Instructional Materials/Market Size
      • Table Elementary Reading Market Growth, 2002-03 Through 2013-14
      • Table Classroom Teacher/Reading Teacher Spending on Reading Materials (Non- Textbook)
    • Adoption And Open Territory States: Comparison Of Reading Program Patterns
      • Table Average Class Time Spent Using Digital Resources
    • ANALYSIS OF MATHEMATICS MARKET SURVEY RESULTS
    • The Shift To Digital In The Mathematics Market Segment
      • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Sub-Groups
      • Table Web Sites Used/Recommended For Student Use
    • Ranking Of Math Program Features
      • Table Most Important Math Program Features
    • STEM Education: Progress And Obstacles
      • Table STEM Education Implementation Level
      • Table Approaches To Implementing STEM Education
      • Table Obstacles Preventing Rapid STEM Implementation
    • Comparison Of Trends In Adoption vs. Non-Adoption States
      • Table Comparison Of Adoption And Non-Adoption States
    • ANALYSIS OF SOCIAL STUDIES MARKET SURVEY RESULTS
    • The Shift To Digital In The Social Studies Market Segment
      • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Subgroups
      • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
      • Table High-Interactive Whiteboard Use Subgroups
      • Table Social Studies Class Time Allocated To Using Tablets/Chromebooks/Mobile Devices
    • Favorite Social Studies-Related Web Sites For Student Use And For Teacher Resources
      • Table Favorite Social Studies-Related Web Sites For Student Use
      • Table Favorite Social Studies-Related Web Sites For Teacher Resources
  • NATIONAL SURVEY OF TABLET/MOBILE DEVICE USAGE
    • ANALYSIS OF RESULTS
      • Response Rates
        • Table Survey Responses By Grade Level
    • Current School/District Inventories Of Computing Devices
      • Table School/District Inventory Of Computing Devices
    • Reported Number Of Computing Devices By Type
      • Table Average Number Of Devices By Category: District Reports
      • Table Computing Devices By Type
      • Table Sub-Groups Most Optimistic About Achieving 1:1 Computing In Five Years
      • Table Sub-Groups Most Pessimistic About Achieving 1:1 Computing In Five Years
    • Tablet Brands Currently In Use
      • Table Tablet Brands Currently Owned By Schools/Districts
      • Table Estimated Installed Units In K-12 By Tablet Brand
    • Purchase Plans By Tablet Brand
      • Table Tablet Purchase Plans
    • Different Devices Used For Different Education-Related Purposes
      • Table Computing Device Usage By Education-Related Purpose
    • Spending On Tablets/Tablet Market Size In K-12
      • Table K-12 Spending On Tablets, 2013-14 School Year
      • Table Spending Increases On Tablets, 2014-15
    • Effective K-12 Utilization Of Tablets/Mobile Devices
      • Table Obstacles Associated With Effective Educational Use Of Mobile Devices
      • Table Evidence That Using Mobile Devices With Students Improves Learning
    • SUMMARY AND CONCLUSIONS
      • Table Spending Increases On Tablets, 2014-15
      • Table Profile Of The Market For Computing Devices In K-12, 2013-14 To 2014-15
  • NATIONAL SURVEY OF INTERACTIVE WHITEBOARD USAGE
    • ANALYSIS OF RESULTS
      • Response Rates
        • Table Survey Responses By Grade Level
    • Demographics Of Respondents In The Survey Sample
    • Educators' Experience With/Access To IWBs
      • Table "Very Experienced" IWB Users
      • Table Ratio Of Teachers To IWBs
    • IWB Brand Recognition/Market Shares
      • Table IWB Installed Brands/Market Shares
      • Table Installed IWB Units By Brand
    • Purchase Plans By IWB Brand
      • Table IWB Purchase Plans
    • IWB Penetration By School Level
      • Table Number Of IWBs, Of Any Brand, Per School
    • Predicted IWB Penetration By School Level: 2015-16
      • Table Number Of IWBs, Of Any Brand, Per School Two Years From Now
    • Student Response Devices/Clickers
      • Table Percentage of IWBs Supported By Student Response Devices/Clickers
    • Progress Implementing The New Common Core Standards And Assessments
      • Table CCSS Implementation Level
      • Table Implementation Of CCSS By Region
      • Table Degree Of Change In Teaching Methods And Materials Due To CCSS
      • Table Administration Plans For Common Core Assessments
    • Spending On IWB Hardware And Content/Market Size
      • Table Spending On IWB Hardware And Accessories: 2013-14*
      • Table Spending On IWB Content And Tools: 2013-14*
    • Teacher Habits And Preferences: Time Spent With IWBs
      • Table Frequency Of Use Of IWBs With Students
      • Table Frequency Of Use Of IWBs With Students Two Years From Now
      • Table Duration Of Use Of IWBs With Students
    • Teacher Habits And Preferences: Subjects And Grades For IWB Usage
      • Table Frequent IWB Use By Subject: Grades Pre-K - 2
      • Table Frequent IWB Use By Subject: Grades 3-5
      • Table Frequent IWB Use By Subject: Grades 6-8
      • Table Frequent IWB Use By Subject: Grades 9-12
      • Table Need For New IWB Instructional Materials By Subject: Grades Pre-K - 2
      • Table Need For New IWB Instructional Materials By Subject: Grades 3-5
      • Table Need For New IWB Instructional Materials By Subject: Grades 6-8
      • Table Need For New IWB Instructional Materials By Subject: Grades 9-12
      • Table Need For New IWB Instructional Materials By Grade: Teacher Perspective
    • Favorite Ways Of Using IWBs In The Classroom
      • Table Rankings And Ratings Of "Most Important" IWB Uses In The Classroom
    • Sources For Instructional Resources To Use With The IWB
      • Table Leading Sources For Instructional Materials For The IWB
      • Table Time Spent Creating Lessons And Activities For The IWB
      • Table Popular Web Sites And Independent Providers Of IWB Instructional Resources
    • Specific IWB Activities Or Lessons Educators Need
      • Table Specific IWB Activities Or Lessons Educators Need
    • Technology Infrastructure: Pace Of The Shift To Digital
      • Table Access To Reliable And Fast Internet Connectivity
      • Table Access To Computing Devices
    • SUMMARY AND CONCLUSIONS
      • Table Overview Of The IWB Market In K-12
      • Table IWB Installed Brands/Market Shares
      • Table Installed IWB Units By Brand
      • Table IWB Purchase Plans
      • Table Leading Sources For Instructional Materials For The IWB
      • Table Popular Web Sites And Independent Providers Of IWB Instructional Resources
      • Table Specific IWB Activities Or Lessons Educators Need
  • PROFESSIONAL DEVELOPMENT MARKET
    • EMR SURVEY OF THE PROFESSIONAL DEVELOPMENT MARKET: 2012
      • Defining "Professional Development"
      • Mandated Hours Of Training
        • Table Training Hours Per New Teacher Per Year
        • Table Training Hours Per Veteran Teacher Per Year
        • Table Training Hours Per Administrator Per Year
      • Allocation of Professional Development Hours By Delivery Source
        • Table Total District Professional Development Hours By Delivery Source
      • Professional Development Budgets And Market Size
        • Table District Professional Development Spending Plans, 2012-13 vs. 2009-10
        • Table Allocation Of Professional Development Budget By Type Of Service: 2012-13
      • Expected Spending Increases This School Year
        • Table Items Slated For Significantly Increased Spending In 2012-13
      • Expected Spending Increases In The Next Three Years
        • Table Professional Development Spending Forecasts, Next 2-3 Years
      • Funding Sources For Professional Development
        • Table Professional Development Funding By Source, 2012-13
      • Professional Development Program Decision-Makers
        • Table Ranking Of Professional Development Program Decision-Makers
      • Professional Development Delivery Modes
        • Table Percentage Of Budget And Training Hours By Training Delivery Method
      • Determining The Success Of A Professional Development Program
        • Table Criteria Used To Determine Success Of A Professional Development Program
      • Evidence Of The Effectiveness Of Instructional Programs
      • Most Recognized Professional Development Program Or Service Providers
        • Table Most Recognized Providers Of Professional Development Programs/Services
      • PD Providers Educators Plan To Use Most In 2012-13
        • Table PD Providers Educators Plan To Use Most In 2012-13
      • Professional Development Goals, Subjects And Issues
        • Table Subjects, Issues And Groups In Need Of Professional Development
      • Educators' Demand For A New Professional Development Program
        • Table New Professional Development Program Areas Requested
    • SUMMARY AND CONCLUSIONS
      • Table Allocation Of Professional Development Budget By Type Of Service: 2012-13
      • Table Subjects, Issues And Groups In Need Of Professional Development
      • Table Consensus Of Educator Opinions On Successful Professional Development
      • Table Most Recognized Providers Of Professional Development Programs/Services
  • ASSESSMENT MARKET
    • Standardized Assessments
      • Table Ranking Of Standardized Assessments
    • Implementing The New Common Core State Standards
      • Table CCSS Implementation Level
      • Table Implementation Of CCSS By Region
      • Table Degree Of Change In Teaching Methods And Materials Due To CCSS
      • Table Obstacles Slowing Down Implementation Of CCSS
    • Implementing The New Common Core Assessments
      • Table Administration Plans For Common Core Assessments
      • Table Scheduling Plans For Online Test Administration
      • Table Technical Readiness For Online Testing
    • Common Core Standards And Assessments: Leaders In The Field
      • Table Sources Of Information About Common Core Standards And Assessments
      • Table Leaders In The Field Of Common Core Curriculum Materials
      • Table Leaders In The Field Of Common Core Assessment Systems And Reporting
      • Table Leaders In The Field Of Common Core Professional Development
    • Learning Management Systems
      • Table Primary Purpose For Learning Management System*
      • Table Learning Management System Products In Use
    • Test Preparation Materials And Usage
      • Table Changes In Test Preparation Usage With The Onset Of Common Core
    • Most Important Features Of Classroom Testing Products
      • Table Most Important Features Of Classroom Testing Products
    • Assessment Market Size By Component And In Total
      • Table Assessment Market Size By Category And Total, 2012-13 School Year
    • SUMMARY AND CONCLUSIONS
      • Table Assessment Market Size By Category And Total, 2012-13 School Year
      • Table Administration Plans For Common Core Assessments
      • Table Scheduling Plans For Online Test Administration
      • Table Changes In Test Preparation Usage With The Onset Of Common Core
      • Table Most Important Features Of Classroom Testing Products
  • SUMMARY, MARKET TRENDS & FORECASTS
    • THREE VIEWS OF THE U.S. K-12 PUBLIC SCHOOL MARKET
      • Table Three Views Of The U.S. K-12 Public School Market
    • K-12 SCHOOL MARKET: STRONG GROWTH AHEAD
    • Enrollments and Expenditures
      • Table National Center For Education Statistics: Enrollment In Public Schools
      • Table Current Expenditures Per Pupil, 1995-96 To 2014-15
    • Common Core Standards and Assessments
    • Proliferation of Tablets and Other Mobile Devices in K-12 Classrooms
      • Table Spending Increases On Tablets, 2014-15
    • The Coming of Age of Digital Resources
    • THE TEACHER POOL
      • Table K-12 Classroom Teachers, 1996-2021 (Middle alternative projections; in 000)
      • Table K-12 Pupil/Teacher Ratios, 1996-2021 (Middle alternative projections)
    • PUPIL/TEACHER RATIO
    • TEACHERS AND TECHNOLOGY
    • SCHOOLING ALTERNATIVES
      • Table Characteristics Of Public Charter Schools
      • Table Locale, Regional Distribution (%) Of Public Charter Schools
      • Table Charter Schools & Students By State;
      • Table Number Of Operating Public El-Hi Schools By Type, 2011-12
      • Table Student Membership In Operating El-Hi Schools By School Type, 2011-12
      • Table National Charter School & Enrollment Statistics
      • Table Number Of Homeschooled Children, By Parents' Reasons For Choosing
      • Table School-Age Children Who Were Homeschooled Students, 2003, 2007
      • Table Enrollment Projections, K-12 Public And Private By Levels, Fall 2009-Fall 2021 (All institutions*; in thousands)
      • Table El-Hi And College Enrollment, 2009-2021 (000; middle alternative projections)
    • DOE: ENROLLMENT AND SPENDING PROJECTIONS
      • Table Public School Enrollment Projections To 2021-22 (000)
    • REGIONAL GROUPINGS
      • Table Regional Public School Enrollment Projections To 2021-22 (Northeast & Midwest) (000)
      • Table Regional Public School Enrollment Projections To 2021-22 (South & West) (000)
      • Table Pre-K-12 Public School Enrollment By Region & State: Northeast & Midwest, 2010-11 - 2021-22 (000)
      • Table Pre-K-12 Public School Enrollment By Region & State: South & West, 2010-11 - 2021-22 (000)
      • Table Pre-K-8 Public School Enrollment By Region & State: Northeast & Midwest, 2010-11 - 2021-22 (000)
      • Table Pre-K-8 Public School Enrollment By Region & State: South & West, 2010-11 - 2021-22 (000)
      • Table Grades 9-12 Public School Enrollment By Region & State: Northeast & Midwest, 2010-11 - 2021-22 (000)
      • Table Grades 9-12 Public School Enrollment By Region & State: South & West, 2010-11 - 2021-22 (000)
      • Table Summary: PreK-12, PreK-8, 9-12 Public School Enrollment By Region, 2010-11 - 2021-22 (000)
      • Table Current Expenditures And Current Expenditures Per Pupil In Fall Enrollment In Public Schools, 2007-08 To 2020-21
    • PROJECTED CURRENT EXPENDITURES
      • Table Current Expenditures And Current Expenditures Per Pupil In Average Daily Attendance (ADA) In Public Schools, 2007-08 To 2021-22
    • CONCLUSION

$2,795
$4,195
$5,990

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings