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College Course Materials Market Trends & Forecast 2016

College Course Materials Market Trends & Forecast 2016

College Course Materials Market Trends & Forecast 2016 provides an overview of the changing market for instructional resources in higher education. This new edition of Simba Information’s annual reporting on the college instructional materials market offers a particular focus on the disruption in:

  • Distribution channels;
  • Enrollment trends;
  • The shift to digital as students opt for renting textbooks.
Simba provides both sizing and context for the market segments of new course materials, new textbooks (print), digital media (including etextbooks) and used textbooks. The report discusses market segment sales estimates for the 2014-2015 academic year and provides segment sales projections through 2019.


  • Methodology
  • Executive Summary
  • Introduction
    • Table The Beloit College Mindset List, Class of 2020 (Most students born in 1998; selected facts)
  • Market Size and Structure
    • Institution Types and Numbers
      • Table Degree-Granting Postsecondary Institutions, 2014-2015
    • Where Students Are Enrolled
      • Table Enrollment by Institution Type (# in 000)
      • Table Simba Information Career College Enrollment Index
    • Enrollment Projected To Rise Over Next Decade
      • Table Projected Undergraduate Enrollment by Institution Type (# in 000)
    • More Students Learning at a Distance
      • Table Percent of Students Taking at Least One Course at a Distance
    • State Fiscal Support for Higher Education Increased in Fiscal 2016
      • Table State Fiscal Support for Higher Education, FY2016 vs. FY20151 (Fiscal 2016 ended June 30, 2016; $ in millions; ranked by % change from Fiscal 2015)
    • Recent Tuition Hikes Are Relatively Small
      • Table Tuition and Fees, 2015-2016 vs. 2014-2015
    • New State Higher Education Measures
    • Federal Budget Focus: Student Aid and Expanding Access
      • Table Selected Federal Budget Items for Postsecondary Sector, FY 2015-FY 2017I ($ in millions)
    • Federal Policy Focus Under Trump: TBD
  • Course Materials
    • Share Shift Among Media in College Course Materials
      • Table Share of Media Used in College Courses, 2015 (% share based on $5.59 billion market)
    • Traditional Print Textbooks Are Losing Prominence
    • The Changing View of Print Textbooks
      • Table Sales by Segment of Key College Course Materials 2014-2015 ($ in millions)
    • Digital Media Firming Up as Market Leader
    • Publisher Focus: Digital Learning Solutions for Student Success
    • Pearson Pares & Restructures
    • Higher-Ed Digital Unit Sales Top Print at Cengage
      • Table Simba's Leading College Publishers, 2015 vs. 2014 ($ in millions)
    • McGraw-Hill Maintains Digitally Rosy Outlook
    • Wiley Confronts a More Challenging Market Environment
    • OER: Growing Competitor to Commercial Course Materials
      • Table Publishers' Digital Metrics, 2015
    • OpenStax Embodies OER
    • California Progresses toward Open Source Materials
      • Table OER Degree Initiative Participants
    • Achieving the Dream's $9.8M Grant Initiative
    • Understanding of OER Is Sometimes Murky
    • Impact on Publishers
  • Distribution
    • Competitive Campus Store Landscape
      • Table Campus Store Operators
    • Follett Buys Nebraska Book Store Operations
    • Barnes & Noble Education Spins Off and Grows
    • Amazon Goes to Ground
    • Campus Store Focus Moving from Books to Campus Hub
    • Promoversity Adds Branded Goods to B&N Education
    • American U Store Goes Textbook Free
    • NACS Merges General Merchandise & Course Materials Businesses
    • Online Distribution and Services
    • Follett: Adoption, Affordability and Access
    • B&N Ed Shelves Yuzu, Buys LoudCloud
    • VitalSource and Ingram to Expand Access
    • Nebraska Book Focuses on eCommerce
    • Rafter Shuts Down after a Decade
    • Distributors, Colleges Work to Harness OER
    • B&N Embraces OER
    • California Progresses (Slowly) toward Open Source
    • Coming: More Publisher eCommerce
  • Conclusions and Outlook
    • Conclusions
      • Table Sales by Segment Forecast of Key College Course Materials 2015 - 2019P ($ in millions)
    • Outlook
    • Outlook for 2017

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