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Business of Consumer Book Publishing 2013

Business of Consumer Book Publishing 2013 is the latest edition of the venerable market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers, retailers and other industry stakeholders have come to rely on year after year.

As with past editions, Simba presents:

  • Proprietary data on e-book and print book users; both of ‘users’ and of ‘buyers.’ Unlike other reports, Simba has taken great care for years to differentiate between the two and show the ‘commitment to content’ which is to be a major issue for the industry going forward.
  • Analysis of major trends affecting the book market; often featuring proprietary, exclusive data.
  • A review book pricing (both print book and electronic book).
  • A multi-year analysis of three major bestseller lists.
  • Profiles of 15 leading publishers.
  • Simba's signature strategic examination of 17 major subject categories (with a 5-year statistical analysis showing the growth of each), and an overall discussion of which ones are the likeliest candidates for growth in print and/or digital forms.
  • Projections and insights on what categories will both drive and hamper market expansion.
Business of Consumer Book Publishing 2013 also features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them. This isn’t a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone perceives books, not just the current crop of ‘readers.’

Business of Consumer Book Publishing 2013 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in an industry that has arguably seen more change in the past five years than in the past five centuries.


  • Methodology
  • Executive Summary
  • Overview of the U.S. Consumer Book Market
    • Introduction
    • E-Books and Print Books: Side by Side
      • Table E-Book and Paperback Consumption, 2010
      • Table E-Book and Paperback Consumption, 2011
      • Table E-Book and Paperback Consumption, 2012
    • Trade Industry Performance: Then and Now
      • Table Growth of the Consumer Book Publishing Industry, 2009-2012P ($ in millions)
    • AAP: 2012 Performance
      • Table Domestic Net Sales of Consumer Books by Book Type, 2011-2012 ($ in millions)
      • Table Percentage of Adult/Children's Digital Trade Business January 2011-December 2012
    • Leading U.S Consumer Book Publishers
      • Table Consumer Book Publishers, U.S.-Only Revenue Growth, 2010E-2012P ($ in millions)
      • Abrams
      • Andrews McMeel
      • Encyclopaedia Britannica
      • Hachette Book Group
      • Harlequin
      • HarperCollins
      • Houghton Mifflin Harcourt
      • Kensington Publishing
      • Macmillan
      • Penguin Group USA
      • Random House
      • Rodale
      • Scholastic
      • Simon & Schuster
      • John Wiley & Sons
  • Current Trends in Consumer Book Publishing
    • Introduction
    • Fewer Are Buying
    • Fewer Adults Buying Books As Gifts
      • Table Overview of Book Purchasing Population (U.S. Adults) Consumers Who Did/Did Not Buy a Book in Previous 12 Mos.
      • Table Overview of Book Buying Population (U.S. Adults): Bought Book(s) as Gifts
    • Book Buying Habits Changing, Particularly for the Young
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
    • Borders' Fall, Other Factors Creating Dysfunctional Retailing Landscape
      • Table Major U.S. Bookstore Chains: Number of Superstore Outlets: 2007-2012
    • Retail Landscape, Blockbuster Mentality, Creating `Author Apartheid'
      • Table Average Titles per Author on Lists, 2007-2012 (Authors appearing on PW, USA Today & NYT bestseller lists)
    • Self-Publishing More Common, But Success Elusive For Most Writers
    • Book Prices Continue Holding Steady; E-Book Still Offers Big Range
      • Table Fiction List Price Overview (Q1-2009 to Q1-2013)
      • Table Fiction E-Book Price Points (Q1-2011 to Q1-2013)
      • Table Nonfiction List Price Overview (Q1-2009 to Q1-2013)
      • Table Nonfiction E-Book Price Points (Q1-2011 to Q1-2013)
    • Media Tie-Ins and Popular Culture Continue To Feed Books
      • Table E-Book Price Overview (Q1-2011 to Q1-2013)
      • Table Five-Year Trend: Movie Tie-In by Consolidated Rating, 2008-2012
    • Print Books Still Consumed By E-Book Users, But Many Don't Buy Either
      • Table Print Buyers, Non-Buyers and E-Book Users Trends (2010 - 2012)
    • Exclusive Content, Other Factors Creating Fragmented E-Book Industry
      • Table Publishers' Profitability, 2012 vs. 2011 ($ in millions)
    • Tablets Introducing As Many Challenges As Opportunities For Publishers
      • Table Number of New Titles on Lists, January-December 2012
      • Table Top 50 New Titles, January-December 2012 (By ISBN, out of 3,122 Total (2,198 New Titles, 924 New Editions of previous bestsellers)
      • Table Best Performing Books, 2008-2012 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
    • Piracy Risks Continue
      • Table Total Number of ISBNs on Lists, January-December 2012
      • Table Top 15 Titles, January-December 2012 (by ISBN; out of 3,104 total)
    • Profits Among Leading Trade Publishers
      • Table Best Performing Authors, 2008-2012 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
    • Mergers & Acquisitions: 2012 Ends With a Bang
      • Table Top 50 Authors, January-December 2012 (out of 1,908 total)
      • Table Best Performing Imprints, 2008-2012 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
    • 2012 Bestsellers
      • New Books
        • Table Top 50 Imprints, January-December 2012 (by ISBN; out of 402 total)
        • Table Best Performing Categories, 2008-2012 (Based on consolidated ranking across NYT, USA Today and PW bestseller lists)
        • Table Top 50 Categories, January-December 2012 (out of 104 total)
      • Top Titles Overall
        • Table Average Weeks on Lists, 2007-2012 (Editions on PW, USA Today & NYT bestseller lists)
      • Top Authors
      • Leading Imprints
      • Top Categories
        • Table Average Titles per Imprint, 2006-2011 (Imprints appearing on PW, USA Today & NYT bestseller lists)
      • More Books Showing Up on the List…But Spending Less Time There
      • Competition Puts More E-Books on NYT List in 2012
        • Table Top 15 Titles, New York Times, January-December 2012 (by ISBN; out of 2,607 total)
        • Table New to Database, December 2011-December 2012
  • Trade Book Publishing: Category Analysis
    • Introduction
      • Table Five-Year Trends for Leading Categories
    • Category Performance
      • Table Bookstore Responses: Events Forecast For 2013
      • Table How Bookstores Plan To Stock Different Categories in 2013
      • Table Adult Formats and Their Performance for 2012
      • Table Children's Formats and Their Performance for 2012
      • Table Estimated Revenue of Market Categories, 2012 ($ in millions)
    • Estimated and Projected Size of Select Consumer Categories
      • Table Estimated Size of Market Categories, 2013 ($ in millions)
      • Table Estimated Size of the Art Book Market by Revenue, 2009-2013P ($ in millions)
    • Art Books
      • Table Five-Year Trend: Art by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Art, 2008-2012
    • Five-Year Art Book Trends
      • Table Bestselling Art Books, 2012 (9 total)
    • Size of the Art Book Category
    • Biographies
      • Table Estimated Size of the Biography Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Biographies, 2008-2012
    • Five-Year Biography Book Trends
    • Size of the Biography Book Category
      • Table Top 20 Biography Authors, January-December 2012
      • Table Top 20 Biography Book Imprints, January-December 2012 (out of 88 total)
      • Table Bestselling Biography Books, 2012 (out of 311 total)
    • Business Books
      • Table Estimated Size of the Business Book Market by Revenue, 2009-2013P ($ in millions)
    • Five-Year Business Book Trends
      • Table Five-Year Trend: Business & Economics by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Business, 2008-2012
      • Table Top 20 Business Book Imprints, January-December 2012
      • Table Bestselling Business Books, 2012 (out of 116 total)
      • Table Top 20 Business Authors, January-December 2012 (out of 113 total)
      • Table Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2009-2013P ($ in millions)
    • Size of the Business Book Category
      • Table Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2008-2012
    • Classic Literary Fiction
      • Table Format and Segment Trends: Classic Literary Fiction, 2008-2012
      • Table Top 20 Classic Literary Fiction Book Imprints, January-December 2012
      • Table Bestselling Classic Literary Fiction Books, 2012 (out of 20 total)
      • Table Top 20 Literary Fiction Authors, January-December 2012 (out of 20 total)
    • Five-Year Classic Literary Fiction Trends:
    • Size of the Classic Literary Fiction Market
      • Table Estimated Size of the Computer Book Market by Revenue, 2009-2013P ($ in millions)
    • Computer/Technology Books
    • Size of the Computer/Technology Book Market
    • Cookbooks
      • Table Estimated Size of the Cookbook Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Cookbooks by Consolidated Rating, 2008-2012
      • Table Top 20 Cooking Authors, January-December 2012 (out of 49 total)
      • Table Format and Segment Trends: Cookbooks, 2008-2012
    • Five-Year Cookbook Trends
      • Table Top 20 Cookbook Imprints, January-December 2012
      • Table Bestselling Cookbooks, 2012 (out of 76 total)
    • Size of the Cookbook Market
    • Graphic Novels
      • Table Estimated Size of the Graphic Novel Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Graphic Novels by Consolidated Rating, 2008-2012
    • Five-Year Graphic Novel Trends
      • Table Format and Segment Trends: Graphic Novels, 2008-2012
      • Table Top 20 Graphic Novel Imprints, January-December 2012
      • Table Bestselling Graphic Novels, 2012 (out of 512 total)
    • Size of the Graphic Novel Market
    • Health & Fitness Books
      • Table Top 20 Graphic Novel Authors, January-December 2012 (out of 249 total)
    • Five-Year Health & Fitness Trends
    • Size of the Health & Fitness Book Market
      • Table Estimated Size of the Health & Fitness Book Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Health & Fitness by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Health & Fitness, 2008-2012
    • Mystery Books
      • Table Top 20 Health & Fitness Book Imprints, January-December 2012
      • Table Bestselling Health & Fitness Books, 2012 (out of 71 total)
      • Table Top 20 Health & Fitness Authors, January-December 2012 (out of 66 total)
      • Table Estimated Size of the Mystery Book Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Mystery & Detective by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Mystery, 2008-2012
      • Table Top 20 Mystery Book Imprints, January-December 2012
      • Table Bestselling Mystery Books, 2012 (out of 355 total)
    • Five-Year Mystery Book Trends
    • Size of the Mystery Book Market
      • Table Top 20 Mystery Authors, January-December 2012 (out of 224 total)
      • Table Estimated Size of the Political Commentary/Political Science Book Market by Revenue, 2009-2013P ($ in millions)
    • Political Commentary/Political Science
      • Table Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2008-2012
      • Table Top 20 Political Commentary/Current Events Book Imprints, January-December 2012 (out of 56 total)
      • Table Bestselling Political Books, 2012 (out of 140 total)
      • Table Top 20 Political Book Authors, January-December 2012 (out of 135 total)
    • Five-Year Political Science Trends
      • Table Format and Segment Trends: Political Science , 2008-2012
    • Size of Political Commentary/Current Events Book Market & Title Output
    • Reference Books
      • Table Estimated Size of the Reference Book Market by Revenue, 2009-2013P ($ in millions)
    • Five-Year Reference Book Trends
      • Table Five-Year Trend: Reference by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Reference, 2008-2012
      • Table Reference Imprints, January-December 2012 (15 total)
      • Table Bestselling Reference Books, 2012 (15 total)
      • Table Top 15 Reference Authors, January-December 2012 (15 total)
      • Table Estimated Size of the Religious/Inspirational Book Market by Revenue, 2009-2013P ($ in millions)
    • Size of the Reference Book Market
      • Table Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2008-2012
    • Religious/Inspirational Books
      • Table Format and Segment Trends: Religious/Inspirational, 2008-2012
      • Table Top 20 Religion Imprints, January-December 2012 (out of 68 total)
      • Table Bestselling Religious Books, 2012 (out of 145 total)
      • Table Top 20 Religious Book Authors, January-December 2012 (out of 120 total)
    • Five-Year Religious Book Trends
    • Size of the Religious/Inspirational Book Market
      • Table Estimated Size of the Romance Book Market by Revenue, 2009-2013P ($ in millions)
    • Romance Books
      • Table Five-Year Trend: Romance by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Romance, 2008-2012
    • Five-Year Romance Book Trends
      • Table Top 20 Romance Imprints, January-December 2012 (out of 115 total)
      • Table Bestselling Romance Books, 2012 (out of 541 total)
      • Table Top 20 Romance Authors, January-December 2012 (out of 266 total)
      • Table Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2009-2013P ($ in millions)
      • Table Top 20 Science Fiction Authors, January-December 2012 (out of 102 total)
      • Table Top 20 Fantasy Authors, January-December 2012 (out of 288 total)
      • Table Five-Year Trend: Science Fiction by Consolidated Rating, 2008-2012
    • Size of the Romance Book Market
      • Table Five-Year Trend: Fantasy by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Science Fiction, 2008-2012
    • Science Fiction/Fantasy Books
      • Table Format and Segment Trends: Fantasy, 2008-2012
      • Table Top 20 Science Fiction Imprints, January-December 2012 (out of 58 total)
      • Table Top 20 Fantasy Imprints, January-December 2012 (out of 112 total)
      • Table Bestselling Science Fiction Books, 2012 (out of 138 total)
    • Five-Year Sci-Fi/Fantasy Book Trends
      • Table Bestselling Fantasy Books, 2012 (out of 539 total)
    • Size of the Sci-Fi/Fantasy Book Market
    • Self-Help Books
      • Table Estimated Size of the Self-Help Book Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Self-Help by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Self-Help, 2008-2012
      • Table Top 20 Self-Help Imprints, January-December 2012 (out of 43 total)
      • Table Bestselling Self-Help Books, 2012 (out of 62 total)
      • Table Top 20 Self Help Authors, January-December 2012 (out of 60 total)
    • Five-Year Self-Help Book Trends
      • Table Estimated Size of the Sports Book Market by Revenue, 2009-2013P ($ in millions)
    • Size of the Self-Help Book Market
    • Sports Books
      • Table Five-Year Trend: Sports by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Sports, 2008-2012
      • Table Top 20 Sports Imprints, January-December 2012 (out of 36 total)
    • Five-Year Sports Book Trends
      • Table Bestselling Sports Books, 2012 (out of 47 total)
      • Table Top 20 Sports Book Authors, January-December 2012 (out of 44 total)
    • Size of the Sports Book Market
    • Travel Books
      • Table Estimated Size of the Travel Book Market by Revenue, 2009-2013P ($ in millions)
      • Table Five-Year Trend: Travel by Consolidated Rating, 2008-2012
      • Table Format and Segment Trends: Travel, 2008-2012
    • Five-Year Travel Book Trends
    • Size of the Travel Book Market
      • Table Bestselling Travel Books, 2012 (10 total)
      • Table Top 10 Travel Authors, January-December 2012 (out of 10 total)
  • Book Buyer Demographics & Psychographics
    • Introduction
    • Who's Buying The Books?
      • Table Overview of Book Purchasing Population (U.S. Adults) Sales Channel Trends
      • Table Overview of Book Purchasing Population (U.S. Adults) Customer Trends
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Marital Status
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of People in HH
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of Children in HH
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age of Children in HH
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Type of Residence
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region
      • Psychographic Analysis
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Metro Markets
      • Psychographic Analysis: Readers & Advertising
        • Table Overview of Book Purchasing Population General Attitudes: Any Agree (in 000)
        • Table Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population, Any Agree
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising, Any Agree (Number of adults in thousands)
      • Psychographic Analysis: The Internet
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of The Internet, Any Agree (Number of adults in thousands)
      • Psychographic Analysis: Cell Phones
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Cell Phones, Any Agree (Number of adults in thousands)
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of High Tech, Any Agree (Number of adults in thousands)
      • Psychographic Analysis: High Tech
      • Psychographic Analysis: Shopping
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping (Number of adults in thousands)
  • Forecasts and Conclusions
    • Adult Hardcover
    • Adult Paperback
    • Adult Mass Market
      • Table Net Consumer Book Sales, 2009-2013P ($ in millions)
    • Children's Hardcover
    • Children's Paperback
    • Audio Books
    • Electronic Books
      • Table Estimated Size of Market Categories, 2012 ($ in millions)
    • Recommendations
  • Profiles of Leading Publishers
    • Abrams
    • Andrews McMeel Publishing
    • Encyclopædia Britannica
    • Hachette Book Group USA
    • Harlequin Enterprises
    • HarperCollins Publishers
    • Houghton Mifflin Harcourt Trade & Reference Publishers
    • Kensington Publishing Corp.
    • Macmillan
    • Penguin Group (USA)
    • Random House Inc.
    • Rodale Inc.
    • Scholastic
    • Simon & Schuster Inc.
    • John Wiley & Sons Inc.

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