Travel & Tourism Market Research 2026

Publisher Richard K. Miller & Associates

Published Jul 01, 2025

Length 334 Pages

SKU # RKM20165704

Description

Travel & Tourism Market Research 2026 provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. It is designed to be a strategic business planning resource for executives in all travel and tourism organizations. Previous editions were purchased by virtually all state travel offices, most convention and visitor bureaus, and dozens of corporations in all sectors of the travel and tourism business. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. Visitor and expenditure statistics for major cities and tourist destinations are provided based on RKMA survey data.

PART I: TRAVEL STATISTICS
1 NATIONAL & STATE TRAVEL STATISTICS: 1.1 Traveler Spending; 1.2 Travel Volume; 1.3 State-by-State Travel Spending; 1.4 Market Resources
2 CITY-BY-CITY TOURISM & SPENDING: 2.1 Overview; 2.2 Travel and Tourism Statistics
3 CITY-BY-CITY TRAVEL SURVEY: 3.1 Overview; 3.2 Business Trips; 3.3 Business Air Travel; 3.4 International Air Travel; 3.5 Hotel Stays; 3.6 Rental Car Use; 3.7 Ocean Cruises; 3.8 Market Resources
4 MOST-VISITED CITIES: 4.1 Most-Visited Cities
5 MOST-VISITED TOURIST ATTRACTIONS: 5.1 Most-Visited Tourist Attractions
6 INTERNATIONAL TRAVEL - INBOUND: 6.1 International Visitors To The U.S.; 6.2 Top Inbound Markets; 6.3 International Traveler Spending; 6.4 Market Resources
7 INTERNATIONAL TRAVEL - OUTBOUND: 7.1 Outbound Travel; 7.2 Traveler Spending; 7.3 Balance Of Trade; 7.4 U.S. Passports; 7.5 Market Resources
8 ECONOMIC IMPACT OF TRAVEL: 8.1 Impact Assessment; 8.2 State-by-State Assessment; 8.3 Market Resources
PART II: BUSINESS SEGMENTS
9 AIRLINES: 9.1 U.S. Airlines; 9.2 Market Assessment; 9.3 Passenger Statistics; 9.4 Airline Revenue; 9.5 Customer Satisfaction; 9.6 Market Resources
10 AIRPORTS: 10.1 Largest U.S. Airports; 10.2 Customer Satisfaction; 10.3 Market Resources
11 AUTO RENTAL: 11.1 Market Assessment; 11.2 Largest Car Rental Companies; 11.3 Rental Company Revenue; 11.4 Customer Satisfaction; 11.5 Market Resources
12 BUSES & MOTORCOACHES: 12.1 Overview; 12.2 Intercity Bus Transportation; 12.3 Luxury and Sleeper Coaches; 12.4 Motorcoaches; 12.5 Sightseeing Bus Tours; 12.6 Market Resources
13 CASINOS: 13.1 Commercial and Tribal Casinos; 13.2 Market Assessment; 13.3 Readers Choice Awards; 13.4 Market Resources
14 CONVENTION CENTERS: 14.1 Largest Convention Centers; 14.2 Largest Conventions and Trade Shows
15 CRUISES: 15.1 Market Assessment; 15.2 Cruise Lines; 15.3 Market Resources
16 HOTELS & RESORTS: 16.1 Market Assessment; 16.2 Financial Assessment; 16.3 Revenue Distribution; 16.4 Operational Performance; 16.5 Operating Margin and Profit; 16.6 Hotel Brands; 16.7 Hotel Corporations; 16.8 Management Companies; 16.9 Owners and Developers; 16.10 Hotel Construction; 16.11 Segmentation; 16.12 Extended-Stay; 16.13 Boutique/Lifestyle Hotels; 16.14 Hotel Valuation; 16.15 Historic Hotels; 16.16 Market Resources
17 PEER-TO-PEER ACCOMMODATIONS: 17.1 Overview; 17.2 Airbnb
18 RAIL TRAVEL: 18.1 Amtrak; 18.2 Brightline; 18.3 Market Resources
19 TIMESHARE: 19.1 Market Assessment; 19.2 Timeshare Resorts; 19.3 Economic Impact; 19.4 Market Resources
20 TOUR OPERATORS: 20.1 Tour Operators; 20.2 U.S. Tour Operators; 20.3 Favorite Tour Operators; 20.4 Market Resources
21 TRAVEL AGENTS: 21.1 Market Assessment; 21.2 Largest Travel Agenies; 21.3 Market Resources
22 VACATION HOMES: 22.1 Number Of Vacation Homes; 22.2 Vacation Home Sales; 22.3 Top Vacation Home Counties
PART III: DESTINATIONS
23 BEACHES: 23.1 Travel to Beaches; 23.2 Most-Visited Beaches; 23.3 Top Beaches; 23.4 Best Beach Cities and Towns; 23.5 Best Beach Resorts
24 CULTURAL DISTRICTS: 24.1 Overview; 24.2 Metropolitan Cultural Districts; 24.3 State Programs; 24.4 Museum Districts; 24.5 Arts Districts; 24.6 Market Resources
25 DISTILLERIES & WINERIES: 25.1 Whiskey and Bourbon Trails; 25.2 Winery Tours; 25.3 Market Resources
26 HAUNTED DESTINATIONS: 26.1 Ghost Towns; 26.2 Ghost Tours; 26.3 Top Attractions
27 HIKING & BACKPACKING DESTINATIONS: 27.1 Overview; 27.2 National Trails; 27.3 Rails-to-Trails; 27.4 Best City Trails; 27.5 Market Resources
28 HISTORIC COMMUNITIES: 28.1 Historic Destinations; 28.2 Historic Preservation and Downtown Revitalization
29 HISTORICAL SITES: 29.1 Overview; 29.2 Visitor Demographics; 29.3 National Historic Landmarks; 29.4 Historical Markers; 29.5 Civil War Battlefields; 29.6 Reenactments; 29.7 Presidential Sites; 29.8 President’s Gravesites; 29.9 Market Resources
30 ISLANDS: 30.1 Condè Nast Traveler Readers’ Choice Awards; 30.2 Travel + Leisure World’s Best Awards
31 MOST EXPENSIVE TOURIST DESTINATIONS: 31.1 Overview; 31.2 Most Expensive Tourist Destinations
32 MOUNTAIN DESTINATIONS: 32.1 Mountain Attractions; 32.2 Mountain Towns; 32.3 Economic Impact; 32.4 Market Resources
33 MUSIC & THEATRE DESTINATIONS: 33.1 Live Music Centers; 33.2 Broadway Theatre; 33.3 Las Vegas Shows; 33.4 Branson Theater; 33.5 Market Resources
34 NATIONAL HISTORIC & SCENIC TRAILS: 34.1 Overview; 34.2 National Historic Trails; 34.3 National Scenic Trails; 34.4 Market Resources
35 NATIONAL SCENIC BYWAYS: 35.1 Overview; 35.2 List Of National Scenic Byways; 35.3 Market Resources
36 PARKS - CITY: 36.1 Overview; 36.2 Most-Visited City Parks; 36.3 ParkScore; 36.4 Fitness Parks; 36.5 Award-Winning Parks; 36.6 Market Resources
37 PARKS - NATIONAL: 37.1 Visits To National Parks Properties; 37.2 Favorite National Parks For Travelers; 37.3 Market Resources
38 PARKS - STATE: 38.1 State Park Visitors; 38.2 Economic Impact; 38.3 Most Popular State Parks; 38.4 Market Resources
39 SPAS & WELLNESS RETREATS: 39.1 Spa Vacations; 39.2 Spa Visits and Spending; 39.3 Five-Star Spas; 39.4 Census of Retreats; 39.5 Popular Retreats; 39.6 Market Resources
40 THEME PARKS: 40.1 Market Assessment; 40.2 Most-Visited Amusement Parks; 40.3 Readers Choice Awards; 40.4 Market Resources
41 WONDERS OF THE UNITED STATES: 41.1 Overview; 41.2 Iconic Places; 41.3 Ancient Sites; 41.4 National Wonders; 41.5 Man-Made Wonders; 41.6 The Most Beautiful Places in America; 41.7 Travel Experiences
42 WORLD HERITAGE SITES: 42.1 Overview; 42.2 World Heritage Sites in the U.S.
PART IV: ANALYSES
43 ADVENTURE TRAVEL: 43.1 Overview; 43.2 Market Assessment; 43.3 Top Adventure Travel Destinations; 43.4 Adventure Travel Companies; 43.5 Award-Winning Adventure Tours; 43.6 Market Resources
44 AGRITOURISM: 44.1 Overview; 44.2 Living History Farms; 44.3 WWOOF Farms; 44.4 Top Agritourism Attractions; 44.5 Market Resources
45 BICYCLING VACATIONS: 45.1 Market Assessment; 45.2 Biking Tourism; 45.3 National Routes; 45.4 Readers Choice Awards; 45.5 Market Resources
46 BUSINESS TRAVEL: 46.1 Market Assessment; 46.2 Travel For Meetings and Events; 46.3 Characteristics of Business Travel; 46.4 Value Of Meetings; 46.5 Top Business Travel Destinations; 46.6 Working With CVBs; 46.7 Leisure Activities During Business Travel; 46.8 Incentive Travel; 46.9 Market Resources
47 CAMPING: 47.1 Overview; 47.2 Campers; 47.3 Glamping; 47.4 Award-Winning Camping Destinations; 47.5 Market Resources
48 CUSTOMER SATISFACTION: 48.1 Overview; 48.2 Travel Sectors; 48.3 Market Resources
49 DOMESTIC TRAVEL: 49.1 Traveler Spending; 49.2 Travel Expenditures; 49.3 Trip Duration and Lodging; 49.4 Modes of Passenger Transportation; 49.5 Activities While Traveling; 49.6 Seasonal Travel; 49.7 Holiday Travel
50 DOG-FRIENDLY HOSPITALITY: 50.1 Travel With Dogs; 50.2 Air Travel With Dogs; 50.3 Dog-Friendly Lodging; 50.4 Dog-Friendly Cities; 50.5 Dog-Friendly Restaurants; 50.6 Dog Parks; 50.7 Dog-Friendly National Parks; 50.8 Dog-Friendly Beaches; 50.9 Dog-Friendly Cruises
51 FAMILY TRAVEL: 51.1 Market Assessment; 51.2 Characteristics of Family Travel; 51.3 Travel With Children; 51.4 Family Destinations; 51.5 Family Reunions; 51.6 Market Resources
52 FISHING & HUNTING: 52.1 Fishing; 52.2 Hunting; 52.3 Market Trends
53 GOLF TRAVEL: 53.1 Participation; 53.2 Golf Travel; 53.3 Market Resources
54 LEISURE TRAVEL: 54.1 Market Assessment; 54.2 Characteristics of Leisure Travel; 54.3 Profile Of The Leisure Traveler; 54.4 Leisure Activities While Traveling; 54.5 Travel for Hobbies and Interests; 54.6 Leisure Conferences
55 ONLINE TRAVEL PLANNING & BOOKING: 55.1 Market Assessment; 55.2 Travel Research and Booking Online; 55.3 Travel Booking Demographics; 55.4 Travel Review Sites
56 RECREATIONAL VEHICLES: 56.1 Market Assessment; 56.2 RV Owner Demographics; 56.3 The RV Traveler Lifestyle; 56.4 Top RV Sales Markets; 56.5 RV Campgrounds; 56.6 Market Resources
57 ROAD TRAVEL: 57.1 Automobile Travel; 57.2 Scenic Byways; 57.3 Road Trips; 57.4 Roadside Assistance
58 ROMANCE TRAVEL & WEDDINGS: 58.1 Market Assessment; 58.2 Romantic Travel; 58.3 Destination Weddings; 58.4 Honeymoons
59 SCUBA TRAVEL: 59.1 Market Assessment; 59.2 Top Dive Destinations; 59.3 Sunken Treasures; 59.4 Undersea Art; 59.5 Market Resources
60 SKI TRAVEL: 60.1 Market Assessment; 60.2 Skier Demographics; 60.3 Ski Resorts: State-by-State; 60.4 Top Ski Resorts; 60.5 Market Resources
61 SPORTS TRAVEL: 61.1 Market Assessment; 61.2 Favorite Cities For Sports Travel; 61.3 Sports Commissions; 61.4 Baseball Spring Training; 61.5 Market Resources
62 SPRING BREAK: 62.1 Market Assessment; 62.2 Top Destinations; 62.3 Economic Impact
63 STUDENT & YOUTH TRAVEL: 63.1 Market Assessment; 63.2 Studying Abroad; 63.3 Generation Study Abroad Initiative; 63.4 International Students; 63.5 Travel By M.B.A. Students; 63.6 Market Resources
64 TRAVEL PRICE INDEX: 64.1 Overview; 64.2 Seasonally Adjusted Index; 64.3 Year-over-Year Change; 64.4 Market Resources
65 TRAVEL REWARDS PROGRAMS: 65.1 Participation; 65.2 Brand Loyalty In Travel; 65.3 Impact on Travel Decisions; 65.4 Best Rewards Programs
66 TRAVELER SHOPPING: 66.1 Market Assessment; 66.2 Where Travelers Shop; 66.3 Most-Visited Malls; 66.4 Best Small Towns For Shopping; 66.5 Local Arts and Crafts
67 TRAVELER SEGMENTATION: 67.1 Baby Boomer Travelers; 67.2 African-American Travel; 67.3 Asian-American Travel; 67.4 Hispanic-American Travel; 67.5 Lesbian and Gay Travelers; 67.6 Travelers With Special Needs; 67.7 Solo Travelers
68 VACATIONS: 68.1 Summer Vacations; 68.2 Top Vacation Destinations; 68.3 Vacationing; 68.4 Benefits of Vacationing; 68.5 Working While On Vacation
69 WILDLIFE WATCHING: 69.1 Market Assessment; 69.2 Bird Watching; 69.3 Butterfly Watching; 69.4 Animal & Safari Parks; 69.5 Sealife Encounters; 69.6 Market Resources; APPENDIX A - ACADEMIC CENTERS; APPENDIX B - ANALYSTS; APPENDIX C - ASSOCIATIONS; REFERENCES

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