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Consumer Use Of The Internet & Mobile Web 2016-2017

Consumer Use Of The Internet & Mobile Web 2016-2017

Providing insight into the 207 million U.S. adult Internet users, Consumer Use of the Internet& Mobile Web 2016-2017 assesses online activities and content, e-commerce spending,mobile access to the web, digital advertising, and more.

Internet and mobile-media market data are scattered throughout a myriad of sources. Thishandbook compiles top-line consumer Internet use and expenditure data into a single easyto-use reference, with information sourced from top research organizations. Market data ispresented along with analyses of trends and projections on how Internet use will evolve.The handbook also assesses mobile Internet access and apps.

Select topics include accuracy of online information, blogs, consumer reviews, digital music,digital video, gaming, photo sharing, privacy concerns, security concerns, social media userdemographics, and the Internet of Things.

Among the statistics presented are monthly traffic visits for over 3,500 consumer websites.

Along with top-line data, the handbook provides over 2,000 links to additional resources formore in-depth assessments.

This biennial handbook serves as both a strategic planning guide for business executives inall sectors, from portals and content developers to marketers and researchers, as well as acomprehensive reference for academic libraries.


PART I: OVERVIEW
1 USE OF THE INTERNET
1.1 Time Spent Using Digital and Traditional Media
1.2 Adult Use Of The Internet
1.3 Youth And Teen Internet Access
1.4 Online Activities
1.5 Usage By Platform
1.6 Broadband Access
1.7 Broadband Spending
1.8 Desktop Browser Marketshare
1.9 Internet User Global Census
2 USE OF MOBILE DEVICES
2.1 Overview
2.2 Cellphones
2.3 Smartphones
2.4 Tablets
2.5 Smartphone Activities
2.6 Machine-to-Machine Mobile Connections
2.7 Millennials’ Use Of Mobile
2.8 Hispanic Use Of Mobile
2.9 Consumer Activities
2.10 Mobile-Optimized Websites
2.11 Response To Advertising
2.12 Device Upgrades
2.13 Market Resources
3 TRENDS
3.1 Overview
3.2 Internet Use At Home
3.3 Internet Use At Work
3.4 Surfing The Web
3.5 Mobile Access
3.6 Text Messaging
3.7 Information Sourcing
3.8 Entertainment Sourcing
3.9 Buying Online
3.10 E-Commerce Privacy Concerns
3.11 Overall Privacy Concerns
3.12 E-Commerce Security Concerns
3.13 Online Social Relationships
3.14 Children And The Internet
3.15 Internet And The Political Process
3.16 Market Resources
4 ONLINE ACTIVITIES
4.1 Overview
4.2 Activities By Adult Internet Users
4.3 Market Resources
5 RELIABILITY & ACCURACY OF ONLINE INFORMATION
5.1 Overview
5.2 User Assessment
5.3 Market Resources
6 DIGITAL ADVERTISING
6.1 Market Assessment
6.2 Digital Agencies
6.3 Top Advertisers
6.4 Display Ads
6.5 Real-Time Bidding On Ad Exchanges
6.6 Programmatic Advertising
6.7 Native Ads
6.8 Video Advertising
6.9 Market Resources
7 INTERNET TECHNOLOGIES
7.1 Overview
7.2 Internet Technologies
8 KEY PLAYERS
8.1 Top Digital Media Properties
8.2 Revenue Leaders
9 PRIVACY ISSUES
9.1 Overview
9.2 Privacy Concerns
9.3 Mobile Privacy
9.4 Smart-Device Privacy
9.5 Whom Do Consumers Trust?
10 SECURITY THREATS
10.1 Overview
10.2 Malware
10.3 Phishing
10.4 Security Threats To Mobile Devices
10.5 Data Breaches
10.6 Market Resources
PART II: ANALYTICS
11 TRAFFIC STATISTICS FOR TOP WEBSITES
11.1 Overview
11.2 Monthly Unique Visitors
12 TOP 500 WEBSITES
12.1 The Alexa 500
12.2 The Quantcast 500
12.3 Market Resources
13 TOP WEBSITES BY CATEGORY
13.1 Overview
13.2 Blogs
13.3 Business Sites
13.4 Car Sites
13.5 Celebrity News Sites
13.6 Comparison Shopping Sites
13.7 Coupon Sites
13.8 Dating Sites
13.9 eBusiness Sites
13.10 File Sharing Sites
13.11 Game Sites
13.12 Health Sites
13.13 Humor Sites
13.14 Job Sites
13.15 Kids Sites
13.16 Movie Sites
13.17 Music Sites
13.18 News Sites
13.19 People Search Sites
13.20 Personal Finance Sites
13.21 Photo Sharing Sites
13.22 Political Sites
13.23 Real Estate Sites
13.24 Recipe Sites
13.25 Reference Sites
13.26 Science Sites
13.27 Search Engines
13.28 Search Engine Optimization Sites
13.29 Social Bookmarking Sites
13.30 Social Networking Sites
13.31 Sports Sites
13.32 Tech and Gadget Sites
13.33 Torrent Sites
13.34 Travel Sites
13.35 Video Sites
13.37 Video Game Sites
13.38 Viral and Social News Sites
13.39 Web 2.0 Sites
14 TOP 100 DOMAINS
14.1 Overview
14.2 Domain Ranking
14.3 Market Resources
PART III: E-COMMERCE
15 ONLINE RETAIL
15.1 Consumer Shopping Online
15.2 Characteristics Of Online Shopping
15.3 E-Commerce Spending
15.4 Top Online Shopping Categories
15.5 Top Online Shopping Sites
15.6 Market Resources
16 MOBILE COMMERCE
16.1 Overview
16.2 Use Of Mobile Devices For Online Purchases
16.3 Market Assessment
16.4 Market Leaders
16.5 Customer Service For Mobile Shoppers
16.6 In-Store Mobile
17 KEY PLAYERS
17.1 Largest Online Retailers
17.2 Consumers’ Favorite E-retailers
17.3 Market Resources
PART IV: ACTIVITIES & CONTENT
18 BLOGS
18.1 Overview
18.2 Use Of Blogs
18.3 Bloggers
18.4 Characteristics Of Blogs
18.5 Top Blogs
18.6 Blog Platforms
19 COMMUNICATIONS
19.1 Overview
19.2 Comparison Of Digital Communications
19.3 Communications On Mobile Devices
19.4 Email
19.5 Instant Messaging
19.6 Text Messaging
19.7 Mobile Messaging Apps
20 COMPUTER & VIDEO GAMES
20.1 Market Assessment
20.2 Game Player Demographics
20.3 Top Gaming Sites
20.4 Types of Games
20.5 Game Sales
20.6 Digital Gaming
20.7 Casual and Social Games
20.8 Mobile Gaming
20.9 Gaming Networks
20.10 Esports
20.11 Market Resources
21 DIGITAL MUSIC
21.1 Platforms Used For Music Listening
21.2 Consumer Spending
21.3 Top Music Sites
21.4 Streaming Services
21.5 Mobile Music
22 DINING SITES
22.1 Consumer Use Of The Internet For Dining Activities
22.2 Online Ordering
22.3 Online Reviews
23 EVENT TICKETING
23.1 Overview
23.2 Secondary Ticketing
23.3 Ticketing Through Social Networks
23.4 Sporting Events Ticketing
24 FANTASY SPORTS
24.1 Market Assessment
24.2 Demographics
24.3 Market Characteristics and Trends
24.4 Market Leaders
24.5 Fantasy Sports and Professional Sports Leagues
24.6 High-Stakes Fantasy Leagues
24.7 Market Resources
25 FITNESS TRACKING
25.1 Types Of Tracking
25.2 Market Assessment
25.3 Key Players
25.4 Market Penetration
25.5 Outlook
26 GENEALOGY
26.1 Overview
26.2 Genealogy Research Online
26.3 Top Genealogy Websites
27 HEALTH & HEALTHCARE
27.1 Online Sources For Health Information
27.2 Top Health Sites
27.3 Online Patient Groups
27.4 Shopping Online For Healthcare Providers
27.5 Virtual Visits
27.6 Provider Ratings Online
27.7 Use Of Health Apps
28 INTERNET RADIO
28.1 Audience Assessment
28.2 Top Internet Radio Markets
28.3 Top Internet Radio Groups
28.4 Connected Radio
28.5 Market Resources
29 MAPS
29.1 Web Mapping
29.2 Use Of Map Sites
29.3 Top Map Sites
29.4 Map Use On Smartphones
29.5 Online Cartography
30 NEWS
30.1 How People Access The News
30.2 Millennials’ Access Of News
30.3 Trends In Digital Media
30.4 Top News Sites
30.5 Market Resources
31 ONLINE BANKING
31.1 Adult Use Of Online Banking
31.2 Millennial Use Of Online Banking
31.3 Mobile Banking
32 ONLINE DATING
32.1 Use Of Online Dating Services
32.2 Consumer Spending
32.3 Top Online Dating Sites
32.4 Dating Apps
33 ONLINE GAMBLING
33.1 Market Assessment
33.2 Online Parimutuel Wagering
33.3 Offshore Internet Gaming Sites
33.4 Market Resources
34 PHOTO SHARING
34.1 Digital Photos
34.2 Mobile Phone Use For Photo Taking
34.3 Photo Uploads To The Web
34.4 Sharing Creators And Curators
34.5 Photo Sharing Sites
35 REVIEWS
35.1 Online Consumer Reviews
35.2 Online Research
35.3 Posting Reviews
35.4 Travel Reviews
35.5 Consumer Electronics Reviews
36 SEARCH
36.1 Importance Of Online Search
36.2 Top Search Engines
36.3 Use Of Google Search
36.4 Search Ad Spending
36.5 Search Categories
37 SPORTS
37.1 Sports Websites
37.2 Sports Website Visitor Demographics
37.3 Live Sports Online
37.4 Major League Sports Streaming Packages
37.5 Independent Sports Sites
37.6 Sports Activities On Social Networks
37.7 Market Resources
38 TRAVEL
38.1 Top Travel Sites
38.2 Travel Research Online
38.3 Online Travel Booking
38.4 Travel Apps
38.5 Travel Reviews
38.6 Market Resources
PART V: SOCIAL MEDIA
39 CONSUMER USE OF SOCIAL MEDIA
39.1 Use Of Social Networking Sites
39.2 Top Sites
39.3 Distribution Of Site Visits
40 SOCIAL SITES
40.1 Social Bookmarking Sites
40.2 Social Networking Sites
41 USER DEMOGRAPHICS
41.1 Facebook
41.2 Instagram
41.3 LinkedIn
41.4 Pinterest
41.5 Twitter
41.6 Market Resources
42 CHARACTERISTICS OF SOCIAL SITE USE
42.1 Reasons For Visiting Sites
42.2 Relationships Through Social Media
42.3 Privacy Concerns
42.4 Positive Outcomes From Social Media
42.5 Social Media Consequences
42.6 Market Resources
PART VI: DIGITAL VIDEO
43 VIEWING DIGITAL VIDEO CONTENT
43.1 Digital Video Viewers
43.2 Time Spent Watching Digital Video
43.3 Devices Used To Watch Digital Video Content
43.4 Channels Used To Watch Digital Video Content
43.5 Top Video Websites
43.6 Content Viewed
43.7 Market Resources
44 VIDEO HOSTING SERVICES
44.1 Overview
44.2 User-Generated Video Hosting Services
44.3 Enterprise Video Hosting Services
45 STREAMED TV PROGRAMMING
45.1 Overview
45.2 OTT Streaming Services
45.3 Live Streaming Apps
46 CONNECTED & SMART TELEVISION
46.1 Overview
46.2 Market Penetration
46.3 Use Of On-Screen Apps
46.4 Addressable Advertising
47 YOUTUBE
47.1 User Visits To YouTube
47.2 Ad Sharing With Talent Creators
47.3 Top Channels
47.4 Top Networks
47.5 Market Resources
48 VIRAL VIDEOS
48.1 Overview
48.2 Top Viral Videos
48.3 Top Viral Video Ads
PART VII: MOBILE APPS
49 APPS
49.1 Use Of Apps
49.2 Market Assessment
49.3 Frequency of App Use
49.4 Reasons For Use
49.5 Distribution of App Time
49.6 Paid Apps
49.7 Personal Assistant Apps
49.8 Fastest Growing App Categories
49.9 Market Resources
50 TOP APPS
50.1 Most Popular Apps
50.2 Most Downloaded Apps
50.3 Market Resources
51 MOBILE PAYMENTS
51.1 Market Assessment
51.2 Use Of Mobile Payments
51.3 Key Players
51.4 Market Barriers
52 MOBILE CHECK-IN
52.1 Tracking Apps
52.2 Location Tagging
52.3 Privacy Concerns
PART VIII: CONNECTED DEVICES
53 INTERNET OF THINGS
53.1 Overview
53.2 Device Connections
53.3 Market Assessment
53.4 Applications
53.5 Market Resources
54 CONNECTED CARS
54.1 Overview
54.2 Market Assessment
54.3 Consumer Demand
54.4 Market Resources
55 SMART HOMES
55.1 Overview
55.2 Market Assessment
55.3 Controlled Devices
55.4 Market Penetration
55.5 Market Resources
56 WEARABLE TECHNOLOGY
56.1 Overview
56.2 Market Assessment
56.3 Consumer Demand
56.4 Apple Watch
56.5 Google Glass
56.6 Market Resources
PART IX: THE WORLD WIDE WEB
57 GLOBAL USE OF THE INTERNET
57.1 Users, Year-by-Year
57.2 Users By Region
57.3 Top User Countries
57.4 Users By Country
57.5 Market Resources
58 GLOBAL USE OF MOBILE DEVICES
58.1 Mobile Phone Users, Year-by-Year
58.2 Smartphone Users, Year-by-Year
58.3 Tablet Users, Year-by-Year
58.4 Smartphone Use By Country
58.5 Tablet Us By Country
59 GLOBAL USE OF SOCIAL MEDIA
59.1 Social Network Users
59.2 Penetration By Country
60 GLOBAL E-COMMERCE
60.1 Sales, Year-by-Year
60.2 Digital Buyer Penetration By Region
60.3 Sales By Country
61 GLOBAL CONTENT
61.1 Overview
61.2 Global Expansion For U.S. Internet Companies
61.3 Language Priorities
APPENDIX - MARKET RESOURCES
REFERENCES

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