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Business-to-Business Marketing 2024

Publisher Richard K. Miller & Associates
Published Jul 01, 2023
Length 237 Pages
SKU # RKM18090014

Description

Business-to-Business Marketing 2024


Business-to-Business Marketing 2024 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Table of Contents

237 Pages
PART I: MARKET OVERVIEW
1 BUSINESS-TO-BUSINESS SPENDING
1.1 B2B Payment Transaction Value
1.2 Gross Domestic Product
1.3 B2B Transaction Methods
2 B2B MARKETING SPENDING
2.1 Overview
2.2 B2B External Spending
2.3 Marketing Budget Distribution
2.4 Marketing Technology
2.5 Marketing Data
2.6 Marketing Collateral
2.7 Market Resources
3 B2B ADVERTISING
3.1 Market Assessment
3.2 Display Advertising
3.3 Search Spending
3.4 Mobile Advertising
3.5 B2B Tech Ad Spending
4 CLIENT HOSPITALITY
4.1 Overview
4.2 Sports Tickets
4.3 Major Sports Events
4.4 Hospitality Tents
4.5 Country Clubs
4.6 Market Resources
5 B2B MEDIA
5.1 Business News Magazines
5.2 Business Technology Magazines
5.3 Marketing and Advertising
5.4 Newspapers
6 BUSINESS DIRECTORIES & DATABASES
6.1 Overview
6.2 Business Directory/Database Publishers
PART II: STATE OF B2B MARKETING
7 B2B MARKETING BENCHMARKS
7.1 Overview
7.2 B2B CMO Survey
7.3 Market Resources
8 B2B MARKETING RESOURCE EFFECTIVENESS
8.1 Overview
8.2 Objectives
8.3 Marketing Tactics
8.4 Market Resources
9 B2B MARKETING SURVEY
9.1 Overview
9.2 Survey Results
9.3 Market Resources
10 MARKETING MIX
10.1 Overview
10.2 Marketing Objectives
10.3 Marketing Tactics
10.4 Spending
10.6 Social Media
10.7 Marketing Automation Platforms
10.8 New Sales & Marketing Strategies
10.9 Market Resources
11 STATE OF MULTI-CHANNEL MARKETING
11.1 Overview
11.2 Channels For Business Growth
11.3 Essential Strategic Elements
11.4 Greatest Challenges
11.5 Market Resources
12 STATE OF SALES
12.1 Overview
12.2 Tactics To Drive Growth
12.3 Meeting Buyer Expectations
12.4 Sales Operations Boost Efficiency
12.5 Market Resources
13 THE B2B BUYER
13.1 Overview
13.2 Demographics
13.3 Influencing Decisions
13.4 Buying Cycle
PART III: B2B AGENCIES
14 LARGEST AGENCIES
14.1 B2B Agency Ranking
14.2 Market Resources
15 B2B AGENCY SERVICES
15.1 B2B Services
16 MARKETING AGENCIES
16.1 Top 200 Marketing Agencies
16.2 Market Resources
17 DIGITAL MARKETING AGENCIES
17.1 Top B2B Digital Marketing Agencies
17.2 Market Resources
PART IV: DIGITAL MARKETING
18 DIGITAL MARKETING STRATEGY
18.1 Overview
18.2 Objectives
18.3 Online Tactics
18.4 Metrics To Measure Results
18.5 Resources Used
18.6 Market Resources
19 DIGITAL MARKETING TRENDS
19.1 Overview
19.2 Areas Of Focus
19.3 New Tactics
19.4 Use Of AI
19.5 Challenges
19.6 Market Resources
20 B2B E-COMMERCE
20.1 Market Assessment
20.2 Online and Mobile B2B Commerce
20.3 B2B E-Commerce Promotions
20.4 Customer Expectations
20.5 Market Resources
21 B2B ONLINE MARKETPLACES
21.1 Overview
21.2 Market Assessment
21.3 Profiles Of Online Marketplaces
22 EMAIL
22.1 Overview
22.2 B2B Use Of Email
22.3 Effectiveness
22.4 Strategies, Tactics, And Trends
22.5 Email Marketing Services
22.6 Market Resources
23 SEARCH
23.1 Overview
23.2 Organic Search
23.3 Search Engine Optimization
23.4 Market Resources
24 SOCIAL MEDIA MARKETING
24.1 Overview
24.2 Use And Effectiveness
24.3 Social Media Marketing Strategy
25 VIDEO MARKETING
25.1 Overview
25.2 Reasons To Use Marketing Videos
25.3 Digital Video Benchmarks
25.4 Video Marketing Survey
25.5 Market Resources
26 WEBSITE STRATEGY
26.1 B2B Website Features
26.2 Online Research
26.3 Website Marketing Optimization
26.4 Landing Page Optimization
26.5 Website Usability
PART V: MARKETING & SALES
27 ACCOUNT-BASED MARKETING
27.1 Overview
27.2 Implementation
27.3 Effectiveness
27.4 Account-Based Marketing Survey
27.5 Market Resources
28 ANALYTICS
28.1 Overview
28.2 Predictive Analytics
28.3 Metrics Measured
28.4 Marketing Analytics Survey
28.5 Analytics Technology Products
29 ATTRIBUTION
29.1 Overview
29.2 Attribution Models
29.3 Marketing Attribution Survey
30 BRAND STRATEGY
30.1 Importance Of A B2B Brand
30.2 Brand Purpose
30.3 Brand Reputation
30.4 Implementing Brand Strategy
31 CONTENT MARKETING
31.1 Overview
31.2 Content Spending
31.3 Content Marketing Trends
31.4 Creating Original Content
31.5 Measuring Content Marketing Performance
31.6 Market Resources
32 CUSTOMER EXPERIENCE
32.1 Overview
32.2 State Of The B2B Buyer Experience
32.3 Customer Experience Survey
32.4 Market Resources
33 CUSTOMER JOURNEY MAPPING
33.1 Overview
33.2 Survey On Customer Journey Mapping
34 CUSTOMER RELATIONSHIP MANAGEMENT
34.1 Overview
34.2 CRM Use
34.3 The State Of CRM
34.4 CRM Technology Products
35 DATA-DRIVEN MARKETING
35.1 Overview
35.2 Data Use
35.3 Data-Driven Marketing Tactics
35.4 Data-Driven Marketing Strategy
36 DATA MANAGEMENT
36.1 Data Benchmark Survey
36.2 Customer Data Platforms
36.3 Marketing Data Quality
36.4 Using Intent Data
37 DIRECT MARKETING
37.1 Market Assessment
37.2 Direct Mail
37.3 Effectiveness
37.4 Direct Marketing Agencies
37.5 Direct Marketing List Providers
38 INBOUND MARKETING
38.1 Overview
38.2 Inbound Marketing Survey
38.3 Market Resources
39 LEAD GENERATION & MANAGEMENT
39.1 Qualified Leads
39.2 Most Effective Lead Generation Tactics
39.3 Pipeline Generation
39.4 Conversion Rate
39.5 Lead Management
39.6 Lead Management Implementation
39.7 Lead Management Survey
39.8 Lead Conversion Survey
39.9 Lead Nurturing
40 MARKET RESEARCH
40.1 Market Research Companies
40.2 Market Research Reports
40.3 Competitor Intelligence
40.4 Forecasting
40.5 Market Resources
41 MARKETING AUTOMATION
41.1 Overview
41.2 Market Assessment
41.3 The State Of Marketing Automation
41.4 Marketing Automation for SMBs
41.5 Marketing Automation Technology Products
42 MARKETING TECHNOLOGY
42.1 Overview
42.2 Marketing Technology Implementation Survey
43 NETWORKING
43.1 Overview
43.2 Local Networking Alliances
43.3 Networking Online
44 PERSONALIZATION
44.1 Overview
44.2 Data-Driven Personalization
44.3 Hyper-Personalization Strategies
44.4 Market Resources
45 PRODUCT MARKETING
45.1 Overview
45.2 Product Marketing Activities
45.3 Digital Channels For Product Marketing
45.4 Offline Channels For Product Marketing
45.5 Distribution Strategies
45.6 Metrics For Assessment
45.7 Product Launch Strategies
45.8 Product Launch Assessment
45.9 Challenges in Product Marketing
45.10 Market Resources
46 PROMOTIONAL EVENTS
46.1 Overview
46.2 Objectives
46.3 Key Benefits
46.4 Type Of Promotional Events
46.5 Event Components
46.6 Event Promotion Online Channels
46.7 Content To Support Event Promotion
46.8 Pre-Event Tactics
46.9 Tactics For Attendee Engagement
46.10 Post-Event Tactics
46.11 Assessing ROI
46.12 Primary Challenges
46.13 Market Resources
47 SALES
47.1 Sales Skills
47.2 Sales Performance
47.3 Prospecting
48 SALES ENABLEMENT
48.1 Overview
48.2 Strategies For B2B Sales Enablement
48.3 Market Resources
49 SPONSORSHIPS
49.1 Overview
49.2 Market Assessment
49.3 Spending By Sector
49.4 Market Resources
PART VI: TRADE SHOWS
50 TRADE SHOW MARKETING
50.1 Trade Show Marketing
50.2 Exhibition Industry Research
50.3 Associations
50.4 Periodicals
50.5 Online Resources
51 LARGEST TRADE SHOWS
51.1 Overview
51.2 Largest Trade Shows
52 CONVENTION CENTERS
52.1 Largest Convention Centers
52.2 List of Convention Centers
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
APPENDIX D - ANALYSTS
APPENDIX E - ASSOCIATIONS
APPENDIX F - B2B MARKETING BLOGS
APPENDIX G - MARKETING TECHNOLOGY VENDORS
APPENDIX H - ONLINE RESOURCES
APPENDIX I - PERIODICALS
REFERENCES

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