B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025)

The report “B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025)” is approximately 11,000 words (47 pages). This bird’s-eye view of B2B sales, captured in an easily downloadable PDF, can inform busy professionals and support corporate e-learning programs.

For decades now, B2B sales enablement tools have aspired to streamline the processes of sales, with mixed results. However, B2B prospects are expected to delay their decision-making and scrutinize costs this year and next, which will inspire tactical adjustments from sales, potentially making the process more “high-touch.”

In the near term, teams will leverage AI for highly creative sales collateral. Long-term, there could be B2B selling in the metaverse, at least for certain segments that benefit from enhanced visualizations of technical features.

Sales efficiency, generally calculated by dividing the gross revenue generated by the sales team by their total costs, can be a useful metric for illuminating the true costs of low-value tasks or the gains made through technology.

1. Introduction to B2B Sales
1.1 Key Benefits of This Report
1.2 Target Audience
1.3 Companies Mentioned in This Report
1.4 Methodology
2. B2B Sales Technologies: An Overview
3. B2B Sales Tactics: An Overview
4. B2B Sales Trends/Trajectories: An Overview
5. Capable tech stacks + mid-level reps = the gold standard?
6. Slow is smooth, smooth is fast: organizing work and communications
7. Personalize outreach the right way
8. Use visuals and experiment with videos
9. Use call scripts loosely
10. Balance org values with lead gen and sales pressures
11. Decision-making delays vs. streamlined processes in B2B purchasing
12. Higher B2B discounting and value-based pricing
13. Syncing up B2B sales with other departments and programs
14. Use sales insights to drive product development, positioning, and pricing
15. Infographics

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