Market Research Logo

Switzerland - Telecoms, IP Networks, Digital Media and Forecasts

Switzerland - Telecoms, IP Networks, Digital Media and Forecasts

Swisscom launches 1Gb/s FttP service, plans to extend fibre to one million premises by 2015

Switzerland currently has the highest broadband penetration rates in the world. It also has a competitive mobile market served by a triopoly of international players. The country’s mountainous topography helped to establish a number of cable networks, and although in recent years DSL became the preferred means for accessing broadband and bundled services the platform’s dominance is being eroded by the rapidly emerging fibre-optic sector, spearheaded by Swisscom and a number of regional utility companies. Although not a member of the EU, the country’s economic integration has meant that its telecom market deregulation has followed the EU’s liberalisation framework, including the recent regulations on international voice roaming. This report presents a statistical profile of Switzerland’s fixed network, ass assessing the regulatory environment and noting the status of local loop unbundling as well as the provision of broadband as a universal service. It also evaluates the strategies and performance of major service providers Swisscom, UPC Cablecom and Sunrise, and looks ahead to market developments in coming years.

In the broadband sector, UPC Cablecom’s extension of 100Mb/s services since 2010 has spurred Swisscom to intensify its VDSL network rollout as well as invest more fulsomely in its national fibre network in a bid to remain competitive. To this end, Swisscom has set aside for fibre networks a significant proportion of its planned CHF8 billion infrastructure investment to 2015. Much of this has been facilitated by cooperative deals struck with regional utilities. The report profiles the main players in the DSL, cable, fibre and wireless sectors, detailing technological developments for the provision of bundled services. It also provides subscriber forecasts to 2020 and examines regulatory issues surrounding municipal fibre, legislation providing for local loop unbundling, and the provision of broadband as a universal service.

Switzerland’s digital TV infrastructure supports one of Europe’s more developed markets for converged media. Many areas of the country have switched from analogue to digital TV transmission, paving the way for digital dividend spectrum to be used for other services including mobile TV and mobile broadband.

The mobile market has undergone considerable change in recent years, with two of the three mobile network operators changing ownership. The second player Sunrise, having had its merger with Orange blocked by regulatory authorities, was acquired by a private equity firm and has since bought up two of the main MVNOs in the market. Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly. Operators have upgraded their networks with high-end mobile technologies in a bid to encourage consumer use of mobile data services, thus providing some stability to otherwise declining ARPU. The regulator has encouraged operators to collaborate on a shared LTE network, so reducing investment costs, while all MNOs had launched commercial LTE services by mid-2013. In addition, GSM spectrum has been allocated for 3G use, thus enabling network operators to extend their 3G reach. A range of spectrum bands auctioned in 2012 has further enhanced operator abilities to improve mobile broadband offerings. Mobile TV has also progressed, with Swisscom Broadcast having been awarded a national mobile TV licence using the DVB-H standard.

Data in this report is the latest available at the time of preparation and may not be for the current year


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics Switzerland - 2013 (e)
    • Table Telecom revenue and investment statistics - 2011
    • Table Telephone network statistics - 2013 (e)
    • Table Internet user statistics - 2012
    • Table Broadband statistics - 2013 (Mar)
    • Table Mobile statistics - 2013 (Mar)
    • Table National telecommunications authorities
  • TELECOMMUNICATIONS MARKET
    • OVERVIEW OF SWITZERLAND'S TELECOM MARKET
      • Table CS, CPS and VoIP connections - 2000 - 2013
      • Table Telecom sector revenue, profit and investment - 2000 - 2013
      • Table Telecom revenue by sector - 1998 - 2013
      • Table Telecom investment by sector - 1998 - 2013
    • GOVERNMENT ICT STRATEGY
      • eGovernment
      • eEconomy
      • eHealth
      • Economic stimulus
  • REGULATORY ENVIRONMENT
    • HISTORY
    • REGULATORY AUTHORITIES
    • TELECOM SECTOR LIBERALISATION IN SWITZERLAND
    • PRIVATISATION OF SWISSCOM
    • INTERCONNECT
      • Table Interconnection revenue - 2000 - 2010
    • LEASED LINES
    • ACCESS
      • Table Unbundled lines - 2007 - 2013
      • Bitstream access
    • NUMBER PORTABILITY (NP)
    • CARRIER PRESELECTION (CPS)
      • Table CPS as proportion of total lines - 1999 - 2012
    • UNIVERSAL SERVICEOBLIGATION (USO)
  • FIXED NETWORK OPERATORS
    • MARKET OVERVIEW
      • Table Fixed-line revenue - 2000 - 2013
      • Table Fixed-line voice traffic - 2000 - 2013
    • SWISSCOM
      • Table Swisscom Group net revenue, EBITDA and net income - 2004 - 2013
      • Table Swisscom (Switzerland) financial data by sector - 2007 - 2013
      • Table Swisscom fixed-voice, mobile, IPTV subscribers - 2008 - 2013
      • Table Swisscom retail and wholesale broadband subscribers - 2008 - 2013
      • Company reorganisation
    • SUNRISE
      • Table Sunrise financial data (historic DKK) - 2006 - 2010
      • Table Sunrise revenue by type (historic DKK) - 2006 - 2010
      • Table Sunrise revenue (CHF) - 2009 - 2013
      • Table Sunrise subscribers by sector - 2005 - 2013
    • UPC CABLECOM
      • Table UPC financial data - 2007 - 2013
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • NATIONAL TELECOM NETWORK
      • Table Fixed lines in service, teledensity and traffic in minutes - 1997; 1999 - 2013
      • Table ISDN subscribers - 1999 - 2010
  • BROADBAND MARKET
    • OVERVIEW
      • Government strategy
      • Universal Service Obligation (USO)
      • e-Government
      • Broadband statistics
        • Table Dial-up internet subscribers - 2000 - 2012
        • Table Historic - Internet users and penetration rate - 1996 - 2004
        • Table Internet users and penetration rate - 2005 - 2014
        • Table Total broadband subscribers by type - 2000 - 2014
        • Table Broadband penetration by technology - 2004 - 2013
        • Table Broadband market share by operator - 2007 - 2010
        • Table Broadband market share by platform (cable, DSL) - 2003 - 2013
        • Table Broadband lines by capacity - 2008 - 2010
    • CABLE MODEMS
      • Table Swisscable broadband and telephony subscribers - 2002 - 2013
      • Table Cable broadband lines by capacity - 2008 - 2010
      • UPC Cablecom
        • Table UPC broadband offers - 2014
        • Table UPC financial data - 2005 - 2013
        • Table UPC broadband and telephony subscribers - 2007 - 2013
    • ASYMMETRICAL DIGITAL SUBSCRIBER LINE (ADSL)
      • Table DSL accesses by main provider (historic) - 2004 - 2009
      • Table DSL market share by main provider (historic) - 2004 - 2009
      • Table DSL broadband lines by capacity - 2008 - 2010
      • Swisscom
        • Table Swisscom broadband subscribers - 2003 - 2013
        • Table Swisscom dial-up subscribers (historic) - 2003 - 2007
      • Sunrise
        • Table Sunrise broadband subscribers - 2005 - 2013
      • Cybernet
      • VDSL
      • Naked DSL
    • FIBRE-TO-THE-PREMISE (FTTP) NETWORKS
      • Table Fibre subscribers - 2007 - 2014
      • Table Fibre broadband lines by capacity - 2008 - 2010
    • BROADBAND POWERLINE (BPL)
      • Table Broadband powerline connections - 2001 - 2009
    • WIRELESS BROADBAND
      • Wireless LANS (WLAN)
      • Mobile broadband
        • Table Mobile broadband subscribers; data transferred - 2008 - 2009
      • Satellite
        • Table Broadband satellite connections - 2008 - 2009
  • DIGITAL MEDIA
    • KEY GENERAL TRENDS
    • BUSINESS MODELS
      • Bundled services
        • Table Subscribers by bundled service - 2007 - 2011
    • REGULATORY ISSUES
      • VoIP
        • Table VoIP subscribers - 2004 - 2014
    • DIGITAL TV (DTV)
      • Overview
      • Broadband (IPTV)
        • Table Swisscom IPTV subscribers - 2006 - 2013
      • Cable TV
        • Table Cable TV subscribers and penetration rate - 2002 - 2014
        • Table Swisscable cable TV subscribers by type - 2003 - 2012
        • Table UPC operational data: subscriber statistics - 2008 - 2013
      • Satellite
        • Table Satellite services revenue - 2007 - 2014
      • Free-to-Air (FTA) TV
      • Digital Terrestrial TV
      • Interactive TV (iTV)
      • Video-on-Demand (VoD)
      • VoIP
  • MOBILE COMMUNICATIONS
    • OVERVIEW
    • MOBILE STATISTICS
      • Table Historic - Mobile subscribers and penetration rate - 1995; 1997; 1999 - 2004
      • Table Mobile subscribers and penetration rate - 2005 - 2014
      • Table Mobile revenue - 2000 - 2014
      • Table Mobile sector investment, UMTS and total - 1998 - 2011
      • Table Mobile voice traffic - 2000 - 2014
    • MOBILE MARKET SHARES
      • Table Share of subscribers by MNO - 2005 - 2013
    • REGULATORY ISSUES
      • Spectrum regulations and spectrum auctions
        • Table Mobile spectrum auction - 2012
      • Mobile Number Portability (MNP)
        • Table Mobile numbers ported - 2000 - 2012
      • Fixed-to-mobile call charges
        • Table Mobile termination charges by operator - 2006; 2009 - 2011
      • Roaming
        • Table European roaming charges - 2007 - 2014
        • Table Voice roaming charges by operator - 2011
    • MOBILE TECHNOLOGIES
      • Digital
      • Third Generation (3G) mobile
    • MAJOR MOBILE OPERATORS
      • Swisscom Mobile
        • Table Swisscom Mobile blended ARPU - 2006 - 2013
        • Table Swisscom Mobile revenue - 2003 - 2013
        • Table Swisscom Mobile subscribers - 2006 - 2013
      • Sunrise
        • Table Sunrise subscribers - 2004 - 2013
        • Table Sunrise revenue and annual change (DKK) - 2006 - 2010
        • Table Sunrise mobile revenue (CHF) - 2009 - 2013
      • Orange
        • Table Orange mobile subscribers - 2000 - 2011
        • Table Orange mobile revenue, annual change - 2005 - 2011
        • Table Orange ARPU - 2006 - 2011
        • Table Orange mobile data as percentage of revenue - 2003 - 2011
      • Failed merger of Orange - Sunrise
      • Mobile Virtual Network Operators (MVNOs)
      • Mobile Virtual Network Enablers (MVNEs)
    • MOBILE VOICE SERVICES
      • Prepaid cards
        • Table Historic - Prepaid subscribers and market share - 1998 - 2004
        • Table Prepaid subscribers and market share - 2005 - 2013
        • Table Swisscom Mobile contract and prepaid subscribers - 2006 - 2013
        • Table Swisscom Mobile prepaid share of subscribers - 1998 - 2013
    • MOBILE MESSAGING
      • Short Message Service (SMS)
        • Table Swisscom Mobile sent SMS and MMS - 2007 - 2013
        • Table SMS traffic and annual change - 2002 - 2014
        • Table Average price of SMS - 2009 - 2010
      • Multimedia Messaging Service (MMS)
        • Table MMS traffic and annual change - 2003 - 2014
    • MOBILE DATA SERVICES
      • Table Mobile internet subscribers by technology - 2009 - 2011
      • Table Mobile data volume - 2008 - 2011
      • Table Average price per MB sent - 2009 - 2010
      • General Packet Radio Service (GPRS)
      • High-Speed Packet Access (HSPA)
      • High-Speed Circuit Switched Data (HSCSD)
      • Enhanced Data for GSM Evolution (EDGE)
      • Long-term Evolution (LTE)
      • Mobile TV
      • M2M services
    • MOBILE APPLICATIONS
      • Mobile music
      • Location-based services
      • Mobile ticketing
      • Mobile commerce
  • FORECASTS
    • FORECASTS - BROADBAND SUBSCRIBERS - 2009 - 2012; 2020
      • higher broadband subscriber growth
        • Table Forecast fixed-line broadband subscribers - higher market growth scenario - 2009 -2012; 2020
        • Table Forecast fixed-line broadband penetration - higher market growth scenario - 2009 -2012; 2020
      • lower broadband subscriber growth
        • Table Forecast fixed-line broadband subscribers - lower market growth scenario - 2009 - 2012; 2020
        • Table Forecast fixed-line broadband penetration - lower market growth scenario - 2009 - 2012; 2020
    • FORECASTS MOBILE
      • Forecasts - mobile ARPU - 2009 - 2015
        • Table Forecast mobile ARPU - 2009 - 2015
      • Forecasts - UMTS subscribers - 2009 - 2015
        • Table Forecast UMTS subscribers and penetration rate - 2009 - 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report