Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Switzerland's mobile market has undergone a number of changes in recent years. The operator Salt (formerly Orange Switzerland) was acquired by NJJ Capital and in mid-2018 began offering fibre-based fixed broadband and pay TV services, while the MNO Sunrise (bought by the private equity firm CVC Capital Partners) is in the process of closing down its 2G network and repurposing spectrum and physical assets for LTE use.

The market has also benefited from the entry of the main cableco UPC Switzerland as an MVNO. As a full-service provider UPC, which is planning to switch to Swisscom's network during 2019, can compete effectively with the other key operators.

Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the extended reach of LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. Higher data usage has also encouraged the MNOs to invest in 5G services. Swisscom is among the leading telcos in Europe for trialling 5G, with plans to offer commercial services in 2020.

This report assesses Switzerland's mobile market, presenting an analysis of the regulatory environment, service offerings and emerging new technologies, and profiles of the main providers.

Key developments:

Sunrise launches 5G FWA service;
Salt enters the fixed-line market;
Regulator schedules multi-spectrum auction for January 2019;
Swiss MNOs using Mobile ID;
Sunrise and Swisscom to switch off 2G infrastructure;
Swisscom and Ericsson trial 10Gb/s 5G;
UPC Switzerland providing backhaul services for Salts LTE network;
Report update includes the regulators market data for 2017, telcos operating and financial data to Q3 2018, recent market developments.

Companies mentioned in this report:

Swisscom Mobile, Salt (Orange Switzerland), Sunrise


List of Tables and Charts
Table 1 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 2009
Table 2 Mobile subscribers and penetration rate 2010 2018
Table 3 Mobile market revenue 2000 2017
Table 4 Historic - Mobile sector investment, UMTS and total 1998 2009
Table 5 Mobile sector investment, UMTS and total 2010 2017
Table 6 Share of subscribers by MNO 2003 2017
Table 7 Share of subscribers by MNO and MVNO 2007 2017
Table 8 Mobile network geographic coverage by technology 2010 2016
Table 9 Mobile network population coverage by technology 2013 2016
Table 10 Historic - Prepaid subscribers and market share 1998 2009
Table 11 Prepaid subscribers and market share 2010 2017
Table 12 Swisscom Mobile prepaid share of subscribers 1998 2018
Table 13 3G mobile subscribers 2010 2017
Table 14 M2M connections 2014 2016
Table 15 Swisscom Mobile SMS and MMS traffic 2007 2014
Table 16 SMS traffic 2002 2018
Table 17 MMS traffic 2003 2018
Table 18 Mobile internet subscribers by technology 2009 2017
Table 19 Active mobile broadband subscribers and penetration 2009 2018
Table 20 Mobile data traffic 2008 2018
Table 21 Mobile spectrum auction 2012
Table 22 Mobile numbers ported 2000 2017
Table 23 Mobile termination charges by operator 2006; 2009 2011
Table 24 Mobile termination charges by operator 2016 2019
Table 25 European roaming charges 2007 2016
Table 26 European data roaming charges 2014 2017
Table 27 Swisscom Mobile blended ARPU 2006 2018
Table 28 Swisscom Mobile retail revenue 2003 2018
Table 29 Swisscom Mobile subscribers by type 2006 2018
Table 30 Sunrise subscribers 2004 2018
Table 31 Historic - Sunrise revenue and annual change (DKK) 2006 2010
Table 32 Sunrise mobile revenue (CHF) 2009 2018
Table 33 Sunrise mobile revenue by quarter (CHF) 2012 2018
Table 34 Sunrise mobile ARPU 2011 2018
Table 35 Salt mobile subscribers 2000 2018
Table 36 Historic Salt mobile revenue (), annual change 2005 2011
Table 37 Salt financial data (CHF) 2010 2014
Table 38 Salt ARPU 2006 2011
Table 39 Salt mobile data as percentage of revenue (historic) 2003 2011
Table 40 UPC Switzerland mobile subscribers 2016 2018List of Charts
Chart 1 Mobile subscribers and penetration rate 2002 2018
Chart 2 Share of subscribers by MNO 2005 2017
Chart 3 Share of subscribers by MNO and MVNO 2007 2017
Chart 4 Prepaid subscribers and market share 2003 2017
Chart 5 Active mobile broadband subscribers and penetration 2009 2018
Chart 6 Swisscom Mobile subscribers by type 2006 2018
Chart 7 Sunrise subscribers 2004 2018
Chart 8 Sunrise mobile ARPU 2011 2018

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook