Peru - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses
Although Peru's mobile penetration is below the regional average, it measures up favourably with the country's GDP per capita, which is comparatively lower. Nevertheless, the country's penetration data hides the fact that about one quarter of the population has no mobile phone at all, while many Peruvians especially urban dwellers have multiple mobile subscriptions.
Four companies now compete in the mobile market: Telefónica, trading as Movistar, is the leading player with about 54% of the market. It is followed by América Móvil, trading as Claro, in second place and by the rebranded Entel Perú in third place. Vietnam's Viettel has become Peru's fourth mobile network operator, with a service launch in mid-2014. Viettel only had about 1.3% market share of subscribers by March 2015.
In mid-2015 the regulator published rules on the market entry of Mobile Virtual Network Operators (MVNOs), with Virgin Mobile among the first to express an interest to launch services.
After lengthy negotiations, Movistar's licences were renewed in January 2013. Under the terms of the agreement, Movistar must invest about $1.15 billion to expand coverage to unserviced areas, and it must provide free broadband connections to state schools, healthcare centres, and police stations.
Peru's mobile market still has considerable potential to expand, especially if economic growth continues to lift people out of poverty. Furthermore, due to the country's low fixed broadband penetration, 3G services are likely to boom in the coming years. With the expansion of UMTS networks and the declining price of laptops and smartphones, we expect mobile broadband and phone-based internet browsing to escalate.
Accompanied by key market statistics and analyses, this report provides an overview of the market and a brief profile of mobile operators. It also contains scenario forecasts for the years 2015 and 2020.
Regulator publishes terms for entry of MVNOs in the mobile market; new rules enforced to streamline deployment of mobile infrastructure; Claro Peru planning to deploy TD-LTE in remote areas by end-2015; Movistar Peru expands LTE to rural communities in the Amazon; MVNOs set to launch services by end-2015; DirecTV launches fixed-wireless LTE; Entel Peru rebrands and launches LTE; Viettel launches 3G services under the Bitel banner, providing 80% population coverage; National Bank Association ASBANC selects Ericsson's Wallet Platform for mobile financial services; Peru begins negotiating on roaming arrangement with Chile; government delays plans to auction 700MHz spectrum for LTE to early 2016; Claro launches Clarovideo service in Peru; report update includes telcos' financial and operating data for Q2 2015; regulator's market data updates to March 2015; recent market developments.
Companies mentioned in this report include:
Telefónica del Perú (trading as Movistar), América Móvil Perú (trading as Claro), Entel Perú, Viettel Peru (trading as Bitel), Virgin Mobile.