Market Research Logo

Japan - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Attention: There is an updated edition available for this report.

Japan - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Moving into 2018 there were approximately 160 million mobile subscribers in Japan with the majority expected to be accessing services through LTE networks. Japan's mobile market place remains an aggressive arena given the mature nature of the market. With few new subscriber acquisition opportunities operators are focused on acquiring subscribers from each other as well as satisfying and retaining existing ones.

Japan's mobile market is dominated by three major operators NTT DoCoMo, KDDI and Softbank Mobile, with the established order unlikely to be challenged anytime soon by another infrastructure operator. Compared with the past when voice was the main source of revenue, significant amounts of spectrum are required to offer competitive mobile broadband services at significant scale.

Data makes up the majority of ARPU although voice remains an important application. Overall ARPU is declining due to competition as well as Over-The-Top (OTT) product substitution for messaging and voice.

Operators are also increasing focus on higher value mobile content and applications to diversify revenue sources away from commoditised access services and also to improve customer retention.

There is severe price competition in the Japanese MVNO market, but the growth rate is still high. As such new MVNOs could enter the sector within the next five years.

Key Developments:

LTE represents the majority of mobile subscriptions;

Overall ARPU continues to decline despite growing data ARPU;

Operators are focusing CAPEX on LTE, with operators expected to eventually cease investing in 3G;

Increasing LTE speeds are made possible through carrier aggregation technology;

WiFi investments are being made to alleviate 3G/4G network congestion by offloading traffic;

KDDI and Samsung Electronics successfully completed a 5G handover trial on a highway in Tokyo

NTT DOCOMO's LTE-Advanced (LTE-A) networks is being developed to support speeds of up to 1Gbps.

Softbank Mobile selected Ericsson to deploy its Radio Dot System in Japan over the next two years to 2019,

Companies covered in this report include:

NTT DoCoMo; KDDI; Softbank; eAccess, eMobile; Willcom;

1. Synopsis
2. Market Overview and Analysis
2.1 Background
3. Mobile statistics
3.1 General statistics
3.2 Mobile broadband statistics
3.3 Forecasts mobile subscribers 2016; 2018; 2021
3.3.1 Notes on scenario forecasts
4. Regulatory issues
4.1 Licensing
4.1.1 3G
4.1.2 LTE
5. Mobile infrastructure
5.1 Digital networks
5.1.1 PDC
5.1.2 CDMA
5.1.3 3G
5.1.4 LTE
5.1.5 LTE-Advanced (LTE-A)
5.1.6 5G Networks
5.2 Other infrastructure developments
5.2.1 VoLTE
5.3 IoT and M2M networks
6. Major mobile operators
6.1 Operators
6.2 NTT DoCoMo
6.2.1 Company overview
6.2.2 Financial statistics
6.2.3 ARPU statistics
6.2.4 Operational statistics
6.2.5 International investments
6.3 KDDI
6.4 Softbank Mobile
6.4.1 Financial and Operational statistics
7. Mobile Virtual Network Operators (MVNO)
7.1.1 IIJ
8. Mobile Content and Applications
8.2 Introduction
8.3 e-Health
9. Related reports
Table 1 Mobile subscriber, annual change and penetration rate 1995 - 2016
Table 2 Mobile broadband subscribers 2012 - 2016
Table 3 Japan - mobile subscriber forecast 2016; 2018; 2021
Table 4 Mobile subscribers in Japan by operator and market share 2016
Table 5 Carrier share of mobile telephone and PHS market 2004 - 2016
Table 6 NTT DoCoMo major shareholders
Table 7 NTT DoCoMo revenue, net income, capex and EBITDA 2005 2016
Table 8 NTT DoCoMo ARPU and churn 2004 2016
Table 9 NTT DoCoMo subscribers (thousands) 2011 - 2017
Table 10 KDDI mobile subscribers 2011 - 2016
Table 11 KDDI au ARPU, MOU and churn 2001 2016
Table 12 Softbank subscribers (thousands) by segment 2007 2016
Table 13 Softbank financial data 1995 2016
Table 14 Softbank mobile ARPU and churn 2004 - 2016
Chart 1 Japan mobile subscribers and penetration 1995 - 2016
Exhibit 1 NTT DoCoMo investment in international operators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report