Italy - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Italy - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Italy's vibrant mobile market has one of the highest penetration rates in Europe, though the number of subscribers has fallen in recent years as customers respond to attractive off-net pricing and bundled offers from the main providers. The market underwent considerable changes following the merger of Wind and 3 Italia (becoming Wind Tre). As a result of the merger the market gained a new entrant in the form of Iliad, which secured access to spectrum and to part of Wind Tre's infrastructure to enable it to offer services while its own network is being developed. The company launched services in May 2018 and had signed up more than 3.8 million subscribers by mid-2019. The popularity of its offers has considerably disrupted the market, leading competitors to rethink their strategies. Wind Tre in particular struggled with customers losses in 2018, while the continuing effort to merge the networks of Wind and 3 Italia was disrupted by the brief ban on commercial ties with its principal vendor ZTE.

Fastweb, which launched services as an MVNO in 2008, was recognised as an MNO in its own right in June 2019. The company has secured spectrum in the 3.5GHz and 26GHz bands, and has a ten-year deal with Wind Tre providing it with national roaming as well as a partner with which to develop a 5G network.

Network operators were among the first in Europe to trial services based on 5G. Recent spectrum auctions raised 6.55 billion, a cost which has encouraged operators to looking at cost-saving options including network build cooperation and the sale of base station portfolios.

This report provides an analytic overview of Italy's mobile market, including statistics, key regulatory issues and an assessment of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years.

Key developments:

TIM and Vodafone agree on tower network merge to support 5G rollout;
TIM launches 5G in six cities;
Fastweb and Wind Tre sign 5G network-sharing deal;
Regulator raises 6.55 billion in multi spectrum auction, reduces MTRs by a third;
Vodafone Italy and TIM settle into NB-IoT services over their LTE networks;
Regulator extends 3G licences to 2029 and GSM licences to 2027;
Report update includes the regulators market data to June 2019, telcos operating and financial data to Q3 2019, recent market developments.

Companies mentioned in this report:

Wind Tre (3 Italia / Wind Telecom), Telecom Italia (TIM), Vodafone Italia


  • Synopsis
  • Market analysis
  • Mobile statistics
    • GENERAL STATISTICS
      • Table Growth in the number of SIM and M2M cards – 2009 – 2019
      • Table Growth in the number of mobile subscribers and penetration – 2009 – 2024
      • Table Decline in mobile service market revenue – 2008 – 2018
      • Table Reduction in the mobile device and service price index – 2013 – 2019
      • Table Average revenue for mobile service per SIM card – 2017 – 2018
    • OPERATOR MARKET SHARES
      • Table Change in mobile market share of subscribers among main MNOs – 2009 – 2019
      • Table Development of prepaid and contract cards in service – 2009 – 2019
      • Table Change in the proportion of prepaid and contract cards in service – 2010 – 2019
  • Mobile infrastructure
    • 5G
    • 4G (LTE)
      • Table TIM LTE subscribers – 2015 – 2019
    • 3G
    • OTHER INFRASTRUCTURE DEVELOPMENTS
      • Narrow-Band IoT (NB-IoT)
      • M2M
        • Table Growth in the number of M2M connections – 2013 – 2019
  • Mobile voice
    • Table Mobile voice traffic – 2017 – 2018
  • Mobile data
    • SHORT MESSAGING SERVICE (SMS)
      • Table Increase in SMS/MMS and other data revenue – 2008 – 2018
      • Table Change in SMS traffic – 2008 – 2019
      • Table Growth in mobile data traffic – 2008 – 2019
      • Table Average data per SIM card per month – 2012 – 2019
    • MULTIMEDIA MESSAGING SERVICES (MMS)
    • MOBILE BROADBAND
      • Table Growth in the number of mobile broadband subscribers – 2009 – 2024
      • Table Change in TIM's mobile internet subscriber base – 2013 – 2019
  • Regulatory issues
    • SPECTRUM REGULATIONS AND SPECTRUM AUCTIONS
      • Spectrum auctions – 2000
      • Spectrum auctions – 2011
      • Spectrum renewal
      • 3.5GHz
      • Spectrum auction – 2018
    • ROAMING
    • NETWORK SHARING
    • MOBILE NUMBER PORTABILITY (MNP)
      • Table Change in the number of annual mobile numbers ported – 2008 – 2019
    • MOBILE TERMINATION RATES (MTRS)
  • Major mobile operators
    • WIND TRE (3 ITALIA/WIND)
      • Table Decline in the number of Wind Tre's registered mobile subscribers – 2008 – 2019
      • Table Decline in the number of Wind Tre's active mobile subscribers – 2012 – 2019
      • Table Development of Wind Tre's annualised ARPU – 2008 – 2019
      • Table Development of Wind Tre's mobile revenue – 2005 – 2019
      • Table Development of Wind Tre's mobile EBITDA, capex – 2011 – 2019
    • TIM
      • Table Growth in the number of TIM's mobile subscribers (include M2M) –2009 – 2019
      • Table TIM active mobile subscribers – 2017 – 2019
      • Table TIM mobile revenue by sector (new style) –2018 – 2019
    • VODAFONE ITALY
      • Table Decline in Vodafone Italy's mobile subscriber base – 2009 – 2019
      • Table Change in Vodafone Italy's mobile revenue by type – 2017 – 2020
      • Table Decline in Vodafone Italy's mobile ARPU – 2009 – 2019
      • Table Vodafone mobile customer cost – 2007 – 2019
    • ILIAD
    • FASTWEB
      • Table Increase in the number of Fastweb's mobile subscribers – 2016 – 2019
    • MVNOS
      • Table Growth in the number of MVNO mobile subscribers – 2008 – 2019
      • Table Growth in the number of Tiscali's mobile subscribers – 2013 – 2019
      • Table MVNO market share of MVNO subscribers – 2010 – 2018
  • Mobile content and applications
    • MOBILE BANKING/TICKETING
    • PAYMENT SERVICES
  • Appendix – Historic data
    • Table Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 – 2009
    • Table Mobile market share of subscribers by operator – 2004 – 2009
    • Table Historic - Annual mobile numbers ported – 2003 – 2008
    • Table Annual mobile numbers portings – 2002 – 2008
    • Table Vodafone mobile service revenue by sector – 2010 – 2019
  • Related reports

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