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Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses


Attention: There is an updated edition available for this report.

Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Ireland's mobile market is dominated by Vodafone Ireland and 3 Ireland, followed at some distance by eir. The market has room for a small number of MVNOs, the largest of which is Tesco Mobile. Although the number of dedicated mobile broadband subscribers fell in 2016 and into 2017, mobile broadband use, supported by extensive HSPA and LTE networks, remains popular among consumers, particularly since the introduction of flat-rate data plans. LTE forms an integral part of the government's national broadband strategy, with upgraded LTE technologies being used to provide the required minimum of 30Mb/s in many rural areas.

The regulator has set aside spectrum in several bands for mobile data services, including that in the 3.6GHz band which was auctioned in mid-2017. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data.

Key developments:

Vodafone launches a commercial NB-IoT service; regulator revises strategy to manage radio spectrum to 2018; 3 Ireland invests 300 million to provide 225Mb/s 4G Plus' service nationally, extends Nokia vendor relationship with a five-year managed services contract; Vodafone Ireland completes national LTE network upgrade project; SMS traffic shows continuing decline; mobile broadband subscriber base falls; Vodafone increases investment; MTRs again reduced; mobile retail revenue shows quarterly increase in 2017; report update includes the regulator's market data to Q3 2017, telcos' operating and financial data to December 2017, recent market developments.

Companies mentioned in this report:

Vodafone Ireland, O2, eir, eMobile; Tesco Mobile, Virgin Media Ireland.


1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile voice
3.3 Mobile data
3.3.1 Short Message Service (SMS)
3.3.2 Premium SMS (PSMS)
3.3.3 Multimedia Messaging Service (MMS)
3.4 Mobile broadband
3.5 Forecasts mobile subscribers 2019; 2021; 2023
4. Regulatory issues
4.1 Spectrum regulations and spectrum auctions
4.1.1 3G spectrum
4.1.2 Digital dividend spectrum
4.1.3 26GHz licences
4.1.4 2.6GHz band
4.1.5 2.3GHz band
4.1.6 3.6GHz
4.1.7 70-80GHz band
4.2 Roaming
4.2.1 Data roaming
4.3 Mobile Number Portability (MNP)
4.4 Mobile termination rates (MTRs)
4.5 Wideband Digital Mobile Data Services (WDMDS)
4.6 Network sharing
5. Mobile infrastructure
5.1 Analogue networks
5.2 Digital networks
5.2.1 GSM
5.2.2 3G/UMTS mobile
5.2.3 Unlicensed Mobile Access (UMA)
5.2.4 Long-term Evolution (LTE)
5.3 Machine-to-Machine (M2M) networks
5.4 Internet of Things
6. Major mobile operators
6.1 Vodafone Ireland
6.2 O2 Ireland
6.3 Eir
6.4 3 Ireland
6.5 MVNOs
7. Mobile content and applications
8. Related reports
Table 1 Operator blended ARPU 2005 - 2017
Table 2 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2009
Table 3 Mobile subscribers and penetration rate 2010 - 2018
Table 4 Mobile subscribers (not incl. mobile broadband, M2M) 2011 - 2017
Table 5 Mobile retail market revenue, voice and data 2005 - 2017
Table 6 Mobile share of subscribers by operator 2005 - 2017
Table 7 Operator share of subscribers (excl. M2M and broadband) 2014 - 2017
Table 8 Mobile share of revenue by operator 2005 2017
Table 9 Prepaid versus postpaid share of subscribers 2000 - 2017
Table 10 Proportion of prepaid subscribers by operator 2008 - 2017
Table 11 Mobile voice traffic 2005 - 2017
Table 12 Mobile data traffic share by technology 2014 - 2017
Table 13 Data use per subscriber 2011 - 2017
Table 14 SMS messages sent 2000 - 2018
Table 15 SMS and MMS messages sent per subscriber 2011 - 2017
Table 16 SMS and MMS revenue 2012 - 2015
Table 17 MMS messages sent 2005 - 2017
Table 18 Dedicated mobile broadband subscribers 2007 - 2017
Table 19 Mobile broadband market share by operator 2010 2017
Table 20 Forecasts mobile subscribers 2019; 2021; 2023
Table 21 European roaming charges 2007 - 2016
Table 22 European data roaming charges 2014 - 2017
Table 23 Annual mobile numbers ported 2005 - 2017
Table 24 Mobile subscriber market share by technology 2013 - 2017
Table 25 3G SIM cards in use by type 2011 - 2016
Table 26 M2M connections 2013 - 2017
Table 27 Vodafone Ireland mobile subscribers 2006 - 2017
Table 28 Vodafone Ireland fixed-line subscribers 2010 - 2017
Table 29 Vodafone Ireland mobile service revenue 2010 - 2018
Table 30 O2 mobile financial data (historic) 2007 - 2014
Table 31 O2 mobile data statistics (historic) 2007 - 2013
Table 32 O2 ARPU, blended, prepaid and contract (historic) 2006 - 2013
Table 33 O2 subscribers (historic) 2006 - 2014
Table 34 Eir mobile subscribers 2006 - 2017
Table 35 Eir mobile services revenue 2006 - 2010; 2012- 2018
Table 36 Eir mobile annualised blended ARPU - 2006 2014
Table 37 Eir mobile prepaid and contract ARPU - 2013 2017
Table 38 3 Ireland registered subscribers 2006 - 2017
Table 39 3 Ireland active subscribers 2013 - 2017
Table 40 3 Ireland financial data 2007 - 2017
Table 41 3 Ireland revenue by sector 2013 - 2017
Table 42 3 Ireland annualised ARPU 2013 - 2017
Chart 1 Mobile subscribers and penetration rate 2005 - 2018
Chart 2 Mobile market revenue, voice and data 2005 - 2017
Chart 3 Mobile share of subscribers by operator 2006 - 2017
Chart 4 Mobile share of revenue by operator 2006 - 2017
Exhibit 1 3G licence results June 2002
Exhibit 2 Multiband frequency award process - 2012
Exhibit 3 WDMDS licences: operators, spectrum and fees 2005

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