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Digital Media - Online Video and Web TV Insights

Online video and Web TV are one of the fastest growing digital formats and marketers are certainly recognising it’s potential. Online video/web TV over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. The success of Google’s YouTube has been well documented and YouTube continues to dominate in terms of viewers and streaming. In 2013 it is attempting to capitalise further on this popularity by introducing paid subscriptions for popular content. Other business models have also emerged and are proving successful and Hulu is a prime example of this. Netflix, initially operating in North America, is also gaining prominence and expanding internationally.

This report provides an insight into the key trends taking place in online video media. For information on IPTV and home networking systems, see separate report: Global – IPTV, Smart TV and Digital TV Insights.

Latest developments:

In 2013 around a couple of billion online videos are watched worldwide each month; Online Video-On-Demand has gained the attention of Internet heavyweights Google and Facebook; the US is an interesting market to watch for VoD developments with Hulu, Blockbuster, Netflix and Walmart Vudu just some of the players vying for position; there is a movement towards creating online video “channels” over the Internet aimed at target audiences and YouTube has established a number of popular channels of its own.

Companies mentioned in this report:

Google YouTube; Facebook; Netflix; Amazon; Hulu; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx; Barnes and Noble.

Financial information includes:

Global online video revenue estimates; market share of Internet video players in the US market.


1. Synopsis
2. The power of online video media
2.1 Introduction
2.2 Online video key statistics
2.3 Online video media versus IPTV
2.4 Advantages of online video media
2.5 Online video advertising
3. Killer applications
3.1 Personal video
3.2 Video conferencing and telepresence
3.3 Internet Video-On-Demand (iVoD)
3.3.1 OTT services will also drive iVoD
3.3.2 TV shows on the Internet
4. Brief case studies
4.1 Netflix
4.2 YouTube
5. Delivery trends
5.1 Streaming content into the home

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