Bulgaria - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Bulgaria - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Bulgaria has a mature mobile market with effective competition provided by Telekom Austria's A1 Bulgaria, Telenor Bulgaria (sold to the PPF Group in August 2018) and the incumbent telco Vivacom. A new entrant, Max Telecom (also known simply as MAX), provided additional competition though the company fell into financial difficulty and stopped providing services at the beginning of 2017. Competition among network operators has intensified following the recent implementation of a streamlined mobile number portability process. In addition, customer preference for bundled services has put pressure on pricing and encouraged operators to offer generous voice and data packages. This in turn has impacted on operator revenue, compounded by a steady decline in the number of subscribers.

Vivacom is in the process of being sold, and the potential that a new owner will inject funds in network upgrades and develop services based on 5G should stimulate other market players to invest in their own service provision.

This report presents an overview of Bulgaria's mobile market, including a variety of statistics and analyses covering the major operators, market developments and services offered.

Key developments:

A1 Bulgaria and Telenor Bulgaria trial 5G;
Vivacom extends the reach of its LTE-A service;
Regulator awards additional spectrum in the 1800MHz band for LTE use;
Regulator's tender for spectrum in the 2.5-2.6GHz band fails to find bidders;
MNP takes off under new regulatory measures;
Report update includes the regulator's market data for 2018, telcos' operating and financial data to Q2 2019, recent market developments.

Companies mentioned in this report:

Vivacom, A1 Bulgaria (MobilTel), Telenor Bulgaria


  • Synopsis
  • Market analysis
  • Mobile statistics
    • GENERAL STATISTICS
      • Table Growth in the number of mobile subscribers and penetration – 2009 – 2024
      • Table Decline in mobile sector revenue – 2009 – 2018
      • Table Change in the proportion of mobile revenue by service – 2010 – 2018
      • Table Change in mobile market share of subscribers by operator – 2006 – 2018
      • Table Change in mobile market share of revenue by operator – 2007- 2018
      • Table Change in mobile market revenue share by service – 2008 – 2018
      • Table Ratio of prepaid to postpaid subscribers – 2009 – 2018
      • Table A1 Bulgaria's prepaid subscribers – 2004 – 2019
  • Mobile infrastructure
    • 5G
    • 4G (LTE)
      • Table Growth in the number of LTE subscribers – 2015 – 2018
    • 3G
    • GSM
    • MOBILE VOICE
    • MOBILE DATA
      • SMS and MMS
        • Table Drop in SMS traffic – 2009 – 2019
        • Table Total MMS messages sent – 2003 – 2017
    • MOBILE BROADBAND
      • Table Growth in the number of active mobile broadband subscribers and penetration – 2009 – 2024
      • Table Share of mobile broadband subscribers by operator – 2017 – 2018
      • Table Growth in the number of A1 Bulgaria' mobile broadband subscribers – 2008 – 2019
  • Regulatory issues
    • GSM LICENCES
    • THIRD GENERATION (3G) LICENCES
    • 800MHZ
    • 1800MHZ
    • 2.5-2.6GHZ
    • OTHER SPECTRUM
    • MOBILE NUMBER PORTABILITY (MNP)
      • Table Annual mobile number portings – 2008 – 2017
    • ROAMING
    • MOBILE TERMINATION RATES (MTR)
      • Table MTRs – 2014 – 2018
  • Major mobile operators
    • VIVACOM
      • Table Change in the number of Vivacom's mobile subscribers – 2012 – 2018
      • Table Vivacom mobile revenue – 2009 – 2018
      • Table Vivacom annualised mobile ARPU – 2015 – 2018
    • A1 BULGARIA (MOBILTEL/M-TEL)
      • Table A1 Bulgaria prepaid, postpaid and blended monthly ARPU – 2009 – 2019
      • Table Change in the number of A1 Bulgaria's mobile subscriber base – 2007 – 2019
      • Table Increase in A1 Bulgaria's Minutes of Use (MOU) –2007 – 2019
    • TELENOR BULGARIA (COSMO BULGARIA MOBILE/GLOBUL)
      • Table Telenor Bulgaria subscribers – 2007 – 2018
    • MOBILE CONTENT AND APPLICATIONS
    • MOBILE VIRTUAL NETWORK OPERATORS (MVNOS)
      • M-commerce
  • Appendix – Historic data
    • Table Historic - Mobile subscribers and penetration – 1995 – 2009
    • Table Historic - Ratio of prepaid to postpaid subscribers – 2002 – 2009
    • Table Historic - Total SMS messages sent – 2003 – 2009
    • Table Historic - Mobile base stations in service by technology – 2012 – 2016
    • Table Historic - Telenor Bulgaria's financial data (NOK) –2013 – 2018
  • Related reports

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