Australia - Digital Economy - Statistical Overview
The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.
In 2015, digital technologies including the Internet are contributing $78.8 billion to Australias economy, or 5.1% of GDP, according to a Deloitte Access Economics estimate.
This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.
This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.
Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.
- 1. Synopsis
- 2. The size of the digital economy
- 3. Australian business earn $266.8 billion on the net
- 4. Digital economy grew 50% in three years
- 5. e-trade index
- 6. ICT tools can provide $8 billion of annual savings
- 7. The impact of Broadband On the economy
- 8. SMEs are driving the digital economy
- 9. Businesses underusing digital tech
- 10. Government lags in digital leadership
- 11. Digital marketing survey
- 12. Costs still hampering digital enterprises.
- 13. Sensis e-Business Report 2014
- 13.1 Introduction
- 13.2 Businesses using the internet for purchasing
- 13.3 Advertising online
- 13.4 Businesses online with websites
- 13.5 Mobile internet access
- 13.6 Internet usage on tablets
- 13.7 Social networking use by SMEs
- 14. The effects on the economy
- 14.1 SmartICT manifesto
- 14.2 Digital productivity
- 14.3 New job creation
- 15. Related reports
- Table 1 Proportion of businesses with a social media presence
- Table 2 Business internet income and annual change 2002; 2007 - 2014
- Table 3 Top 5 uses of the internet by businesses 2009 - 2014
- Table 4 The top 5 categories purchased by businesses using the internet 2009 - 2014
- Table 5 Selling over the internet 2009 - 2013
- Table 6 Selling over the internet by industry sector 2014
- Table 7 Businesses with and the effectiveness of websites 2009 - 2014
- Table 8 Top 5 uses of mobile internet 2009 - 2014
- Table 9 Australians accessing the internet with a tablet 2014
- Table 10 Top 5 internet applications used on a tablet in the past 12 months
- Table 11 Social networking use by businesses 2010 - 2014
- Chart 1 Overview of business internet income and annual change 2007 - 2014
- Chart 2 e-Trade Readiness Index rankings - 2014
- Chart 3 Overview of the top 5 categories purchased by businesses using the internet 2009 - 2014
- Chart 4 Overview of percentages of businesses online 2009 - 2014
- Chart 5 Overview of the trends of the top five uses of mobile internet 2009 - 2014
- Exhibit 1 - Key ICT business tools