Webtoons - Global Industry Market Analysis Report 2020-2031

Webtoons are a form of digital comics that originated in South Korea. With its unique form and content, it has quickly become popular around the world and is loved by a large number of comics lovers.

The origin of Webtoons can be traced back to 2003, when Daum in South Korea launched the first platform for publishing webtoons. In addition to providing webtoons, the platform also covers a variety of services such as shopping, forums, news, mail and messaging. Then in 2004, Naver also launched its own webtoon service, which was renamed Line Webtoon application in 2014. Today, it has become one of the most popular webtoon platforms, not only with local works, but also with translated works, which greatly expands the audience range. In 2010, Tappytoon and Spottoon took the lead in officially translating webtoons, allowing Webtoons to move towards a wider international market. Although the Spottoon website has ceased to operate since the end of 2019, Webtoons' globalization has not stopped, and platforms such as Lezhin Comics and Toomics have also launched self-translated works.

Webtoons have many unique features. In terms of picture presentation, unlike traditional black and white comics, Webtoons are usually in color. The rich colors can more vividly show the scenes and characters in the comics and enhance the visual appeal. In terms of typesetting design, it is specially designed for mobile reading experience. It is presented in the form of vertical strips, breaking the limitations of traditional multi-page and frame modes. It can be unfolded on an infinite canvas. Readers can easily read by sliding the screen with their fingers. The reading experience is smooth and natural. In addition, some Webtoons also incorporate elements such as animation and music. When readers read new episodes, the addition of animation effects and background music creates a more immersive reading atmosphere and brings readers a new sensory experience.

The content of Webtoons is rich and diverse, covering a variety of themes. In fantasy works, Tower of God has attracted much attention. The story revolves around the legend that any wish can be fulfilled by climbing to the top of the tower. The protagonists experience countless adventures in the mysterious tower, which is full of imagination and fantasy. Themes of time travel and rebirth, such as Reborn as a Villain, are also very popular. It tells the story of the protagonist traveling to another world and changing his fate with wisdom and courage. The love theme A Savage Proposal tells the story of Liene, a princess of an occupied country, facing the proposal of the invader Lord Tiwakan, struggling between fear and undeniable attraction. The plot is ups and downs and the emotions are delicate. In terms of campus themes, The Green Apple After School depicts the love and growth stories of youth on campus, which is close to real life and resonates with readers.

In terms of creation and dissemination, Webtoons provides a broad platform for creators. Many creators have emerged through the Webtoons platform. They can directly publish their works on the Internet, interact with readers, and adjust the direction of creation in time according to readers' feedback. At the same time, Webtoons spreads very quickly. With the power of the Internet, an excellent work can attract readers from all over the world in a short period of time and form a large fan base.

Looking to the future, with the continuous development of science and technology, Webtoons is expected to achieve greater breakthroughs in technology and content. In terms of technology, it may further integrate technologies such as virtual reality (VR) and augmented reality (AR) to bring readers a more immersive reading experience. In terms of content creation, more diversified themes and styles will be encouraged to meet the needs of different readers. At the same time, cross-border cooperation between Webtoons and film, television, games and other fields will become more frequent, further expanding its commercial value and influence.

Report Scope

This report aims to deliver a thorough analysis of the global market for Webtoons, offering both quantitative and qualitative insights to assist readers in formulating business growth strategies, evaluating the competitive landscape, understanding their current market position, and making well-informed decisions regarding Webtoons.

The report is enriched with qualitative evaluations, including market drivers, challenges, Porter’s Five Forces, regulatory frameworks, consumer preferences, and ESG (Environmental, Social, and Governance) factors.

The report provides detailed classification of Webtoons, such as type, etc.; detailed examples of Webtoons applications, such as application one, etc., and provides comprehensive historical (2020-2025) and forecast (2026-2031) market size data.

The report provides detailed classification of Webtoons, such as Subscription Based, Advertisement Based, etc.; detailed examples of Webtoons applications, such as Mobile Phone, PC/Notebook, Tablet Computer, Others, etc., and provides comprehensive historical (2020-2025) and forecast (2026-2031) market size data.

The report covers key global regions—North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa—providing granular, country-specific insights for major markets such as the United States, China, Germany, and Brazil.

The report deeply explores the competitive landscape of Webtoons products, details the sales, revenue, and regional layout of some of the world's leading manufacturers, and provides in-depth company profiles and contact details.

The report contains a comprehensive industry chain analysis covering raw materials, downstream customers and sales channels.

Core Chapters

Chapter One: Introduces the study scope of this report, market status, market drivers, challenges, porters five forces analysis, regulatory policy, consumer preference, market attractiveness and ESG analysis.
Chapter Two: market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Webtoons market sales and revenue in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter Four: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Five: Detailed analysis of Webtoons manufacturers competitive landscape, price, sales, revenue, market share, footprint, merger, and acquisition information, etc.
Chapter Six: Provides profiles of leading manufacturers, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction.
Chapter Seven: Analysis of industrial chain, key raw materials, customers and sales channel.
Chapter Eight: Key Takeaways and Final Conclusions
Chapter Nine: Methodology and Sources.