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Non-Chocolate Candy: U.S. Market Trends and Opportunities

Non-Chocolate Candy: U.S. Market Trends and Opportunities

This new report, Non-Chocolate Candy: U.S. Market Trends and Opportunities, is the companion to Packaged Facts’ October 2018 report Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition. The report analyzes the trends, challenges, opportunities, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The non-chocolate candy market is examined at both the manufacturer and retail level.


  • Executive Summary
    • Non-Chocolate Confection Demand
    • Non-Chocolate Confection Shipments
    • Retail Sales of Non-Chocolate Candy
      • Table U.S. Non-Chocolate Candy Market Retail Dollar Sales, 2013–2023P (in billions of dollars and percent change)
    • Chocolate vs. Non-Chocolate Candy Sales
    • Mass-Market Shares, Sales Growth, and Average Unit Price
    • Market-Specific Opportunities for Sales Growth
    • Marketer Competition
    • Key Merger & Acquisition Activity
    • New Product Trends
    • Marketing Strategies
    • In-Store Purchasing Patterns for Candy
      • Table Parts of the Store Where Chocolate Candy Is Purchased, 2016
    • Channel Shares
      • Table Non-Chocolate Candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in billions of dollars and percent)
    • Omnichannel: In-Store and Online
    • Consumer Trends
      • Table Consumption Rates for Chocolate & Other Candy, 2008-2018 (percent of adults)
      • Table Types of Chocolate & Other Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Table Consumer Consumption Patterns for Hershey, Mars, &Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of adults who eat chocolate & other candy)
  • Introduction to Market
    • Market Overview
      • Non-Chocolate Confections
      • Non-Chocolate Candy
      • Snack Foods and Snacking
      • Environmental & Regulatory Factors in Snack Food Industry
      • Extension of Deadline for New Nutrition Facts Panel Compliance to 2020 or 2021
      • Portion Control and Front-of-Pack Calorie Information
  • Demand and Shipments
    • Demand
      • Snack Food Demand
      • Non-Chocolate Confection Demand
        • Table U.S. Snack Food Demand by Product, 2007–2022P (in millions of dollars)
    • Shipments
      • Snack Food Shipments
      • Non-Chocolate Confection Shipments
        • Table U.S. Snack Food Shipments by Product, 2007–2022P (in millions of dollars)
  • Retail Market Size and Growth
    • Retail Dollar Sales
      • Retail Sales of Non-Chocolate Candy Approach $11 Billion in 2018
      • CAGR of 2.6% Projected Through 2023
        • Table U.S. Non-Chocolate Candy Market Retail Dollar Sales, 2013–2023P (in billions of dollars and percent change)
      • Chocolate vs. Non-Chocolate Candy Sales
        • Table U.S. Candy Market Retail Dollar Sales: Chocolate vs. Non-Chocolate, 2013–2023P (in billions of dollars and percent change)
      • Mass-Market Shares, Sales Growth, and Average Unit Price
      • Market-Specific Opportunities for Sales Growth
      • Macro Economic Context for Sales Growth
  • Marketing and Retailing Landscape
    • Marketer Competition
      • Overview
      • Key Merger & Acquisition Activity
      • New Product and Marketing Trends
      • Indulgence vs. Health
      • " "Clean" Eating
      • Sales of Gluten-Free, Non-GMO, and Organic Candy
      • Design Factors
      • Selected New Product Introductions
        • Table Selected New Product Introductions
      • Marketing Strategies
  • Retail Channel Competition
    • Overview
      • Candy Everywhere
      • In-Store Purchasing Patterns for Candy
        • Table Parts of the Store Where Chocolate Candy Is Purchased, 2016
      • Channel Shares
        • Table Non-Chocolate Candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in billions of dollars and percent)
        • Table Share of U.S. Candy Sales by Channel: Chocolate vs. Non-Chocolate, 2017 (percent)
      • Omnichannel: In-Store and Online
  • Consumer Trends
    • Topline Usage Rates
      • Chocolate & Other Candy Eaten by Over 80% of Adults
        • Table Consumption Rates for Chocolate & Other Candy, 2008-2018 (percent of adults)
      • Usage Rates by Candy Product Type
        • Table Types of Chocolate & Other Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Monthly Candy Consumption Rates
        • Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008-2018 (percent of adults who eat chocolate & other candy)
    • Top Marketers by Usage Rates
      • Sweet on Hershey and Mars
        • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of U.S. adults)
        • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Chocolate vs. Non-Chocolates
        • Table Consumer Consumption Patterns for Hershey, Mars, &Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of adults)
        • Table Consumer Consumption Patterns for Hershey, Mars, &Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of adults who eat chocolate & other candy)
    • Brand Usage Trends
      • Candy Brands Eaten the Most
        • Table Brands of Non-Chocolate Candy Eaten Most Often, 2008-2018 (percent of adults who eat candy)
      • Skittles Had Biggest Growth in Last 10 Years
        • Table Brand Usage Patterns for Top Hershey Non-Chocolate Lines, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Top Hershey Non-Chocolate Lines, 2008-2018 (percent of adults who eat candy)
      • Skittles a "Beast" Among Mars' Sugar Candy Brands
        • Table Brand Usage Patterns for Top Mars Non-Chocolate Candy Lines, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Top Mars Non-Chocolate Candy Lines, 2008-2018 (percent of adults who eat candy)
      • Nestlé Sugar Candy for Children (and Young Adults)
        • Table Brand Usage Patterns for Nestlé Candy Lines Acquired by Ferrero, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Nestlé Candy Lines Acquired by Ferrero, 2008-2018 (percent of adults who eat candy)
      • Other Candy Trends
        • Table Brand Usage Patterns for Non-Chocolate Candy Brands Swedish Fish, Tootsie Rolls, Sour Patch Kids, and Werther's Original, 2008-2018 (percent of adults who eat candy)
        • Table Brand Usage Patterns for Non-Chocolate Candy Brands Swedish Fish, Tootsie Rolls, Sour Patch Kids, and Werther's Original, 2008-2018 (percent of adults who eat candy)
      • Brach's Favored by Boomers, Multicultural Consumers, and Larger Households
        • Table Brand Usage Patterns for Brach's, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Brach's, 2008-2018 (percent of adults who eat candy)
      • Kids and the Non-Chocolate Candy Market
      • Boxed Candies Remain Most Popular Food Gifts
        • Table Top Types of Food Gifts Purchased for Others, 2010-2018 (percent of adults)
  • Supplemental Consumer Tables
    • Consumer Demographics
      • Marketer and Brand Patterns
        • Table Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands: By Gender, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Region, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Gender, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Region, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Gender, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Region, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Gender, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Leading Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Region, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Gender, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Region, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Gender, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Region, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Gender, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Region, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Gender, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Region, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands: Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Gender, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Region, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Selected Sugar Candy Brands: Mentos, Bit-O-Honey, and Peeps: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Gender, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Region, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Household Structure, 2018 (percent and index)
  • About This Report
    • Two MarketResearch.com Sources for this Report
    • Scope & Methodology: Freedonia Focus Market Coverage
    • Sources
    • Industry Codes
      • Industry Codes Related to Confectionery
    • Scope & Methodology: Packaged Facts Market Coverage
    • Other Reference Sources
    • Agencies & Associations

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