Market Research Logo

Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers


Attention: There is an updated edition available for this report.

Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers

Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers provides an in depth analysis of alternative ingredient snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting sales trends. The report covers sales of salty snacks and crackers containing pulses such as beans, chickpeas, lentils, and peas, vegetables such as sweet potato, spinach, and kale, and notable grain ingredient formulations such as whole grain, multigrain, and ancient grains. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.


  • Executive Summary
    • Scope & Methodology
    • Key Market Drivers
    • Alternative-Ingredient Snack Market Forecast
      • Alternative Vegetables Are Fastest-Growing Category
      • Chickpeas, Vegetable Blends Key Growth Subcategories
    • The Marketers
      • Top Companies Specialize When Marketing Ingredients
      • Key Marketers by Alternative-Ingredient Category
        • Table Top Marketers by Category for IRI MULO-Tracked Alternative-Ingredient Snack Sales, 2015/2016 (millions of dollars and percent)
    • Marketing Trends
      • Mondelez Launches First New Snack Brand in Over a Decade
    • Demographic Trends
    • Grocery Stores Top Channel Despite Younger Shoppers
  • Alternative-Ingredient Snack Trends
    • Key Points
    • Scope
      • Definitions and Terms
        • Table Terms Used for Alternative-Ingredient Product Searches
    • Methodology
    • Chickpeas, Vegetable Blends Key Growth Subcategories
      • Table Subcategory Growth in IRI MULO-Tracked Sales of Alternative-Ingredient Snack, 2015–2016 (percent)
    • Flavor/Texture Variety Key Reason for Buying
    • Drivers for Alternative-Ingredient Snack Sales
      • Increased Health Awareness in Snackers
      • Young Families with Children
        • Table Alternative-Ingredient Snacks Eaten in Last 30 Days: By Age of Children in Household, 2016 (percent)
      • Millennials and Gen X
    • Forecast
      • Table Alternative-Ingredient Snack Market Forecast, 2017–2019 (millions of dollars)
  • The Market
    • Key Points
    • Salty Snack Segment Leads Alternative-Ingredient Snack Sales
      • Table Alternative-Ingredient Snack Market, 2015–2016 (millions of dollars)
      • Pulse, Alternative Vegetable & Grain Snacks Outpace Market for Growth
        • Table IRI MULO-Tracked Alternative-Ingredient Snack Sales, 2015/2016 (millions of dollars, number, & percent)
    • Alternative Vegetables Are Fastest-Growing Category
      • Table IRI MULO-Tracked Alternative-Ingredient Snack Sales: By Ingredient Category, 2015/2016 (millions of dollars, number, & percent)
    • Alternative-Ingredient Snack SKUs Struggle to Break $1M Sales Barrier
      • SKU Histogram Analysis by Alternative-Ingredient Category
  • The Marketers
    • Key Points
    • A Note on Rankings
    • Top Alternative-Ingredient Snack Marketers
      • Table Top Competitors for IRI MULO-Tracked Sales of Alternative-Ingredient Snacks, 2015/2016 (thousand $ and percent)
      • Top Companies Specialize When Marketing Ingredients
        • Table Frequency of Marketing Terms in IRI MULO-Tracked Alternative-Ingredient Snacks, 2015/2016 (number)
        • Table Alternative-Ingredient Descriptions by Marketer and Category, 2015/2016
    • Top Marketers of Alternative-Ingredient Salty Snacks
      • Table Top Competitors for IRI MULO-Tracked Sales of Alternative-Ingredient Salty Snacks, 2015/2016 (thousand $ and percent)
    • Top Marketers of Alternative-Ingredient Crackers
    • Key marketers by Alternative-Ingredient Category
      • Key Marketers of Vegetable-Based Salty Snacks & Crackers
        • Table Top Competitors for IRI MULO-Tracked Sales of Alternative-Ingredient Crackers, 2015/2016 (thousand $ and percent)
        • Table Top Competitors for IRI MULO-Tracked Sales of Vegetable-Based Snacks, 2015/2016 (thousand $ and percent)
      • Key Marketers of Pulse-Based Salty Snacks & Crackers
        • Table Top Competitors for IRI MULO-Tracked Sales of Pulse-Based Snacks, 2015/2016 (thousand $ and percent)
      • Key Marketers of Grain-Based Salty Snacks & Crackers
        • Table Top Competitors for IRI MULO-Tracked Sales of Specialty Grain-Based Snacks, 2015/2016 (thousand $ and percent)
  • Marketing & New Product Trends
    • Key Points
    • Marketing Alternate Ingredient Snacks
      • Mondelez Launches First New Snack Brand in Over a Decade
      • BFY Brands Starts a Rebellion
    • New Pulse-Based Snacks
      • Puffing up Pulses
    • New Alternative Vegetable-Based Snacks
      • Seaweed & Kale Headline Many New Snacks
      • Wild and Crazy New Veggies
    • New Alternative Grain-Based Snacks
  • Retail & Demographic Trends
    • Key Points
    • Whole Grain & Multigrain Snacks Most Popular
    • Alternative-Ingredient Snacks Appeal to Younger Crowd
      • Table Types of Alternative-Ingredient Snacks Eaten in Last 30 Days: By Generational Cohort, 2016 (percent)
    • Children in Household a Major Factor
    • Women More Likely to Eat Alternative Grain Snacks
    • Ethnic Background Less Important for Snack Preference
      • Table Types of Alternative-Ingredient Snacks Eaten in Last 30 Days: By Race/Ethnicity, 2016 (percent)
    • Grocery Stores Still Primary Source for Alternative-Ingredient Snacks
      • Younger Generations Eschew Grocery, Prefer Convenience & Natural Channels
        • Table Alternative-Ingredient Snack Shopping Indexes: By Generation, 2016 (percent)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report