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Salty Snacks: U.S. Market Trends and Opportunities


Attention: There is an updated edition available for this report.

Salty Snacks: U.S. Market Trends and Opportunities

The information in this report is excerpted from two reports focusing on salty snacks by MarketResearch.com subsidiaries:

  • the Freedonia Focus report Salty Snacks: United States
  • (Freedonia Group, March 2018),
  • the “Salty Snacks” chapter in US Food Market Outlook 2018
  • (Packaged Facts, January 2018)
A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.


  • Production & Consumption
    • Production & Consumption Highlights
  • Market Sizing: Consumption (lbs)
    • Historical and Current Trends
  • Market Environment: Production
    • Industry Characteristics
      • Table US Salty Snacks Industry Employer Firms & Establishments, 2007-2015
    • Key Economic Indicators
      • Table Key Indicators for US Salty Snacks Demand, 2007-2022 (US$ billions)
    • Trade
      • Table US Salty Snacks Trade, 2007-2017 (US$ millions)
    • Environmental & Regulatory Factors
  • Manufacturer-Level Demand & Forecast ($)
    • Table US Salty Snacks Demand by Product, 2007-2022 (US$ mil)
  • Manufacturer Shipments & Forecast ($)
    • Table US Salty Snacks Shipments by Product, 2007-2022 (US$ mil)
  • Demand by Product Type ($)
    • Potato Chips
    • Corn Chips
    • Other Salty Snacks
  • Retail
    • Highlights: Retail Trends
      • Key Opportunities for Future Growth
  • Market Sizing: Retail Sales ($)
    • Retail Sales of Salty Snacks at $24 Billion in 2017
      • Table US Salty Snacks Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
    • Category Sales and Shares
      • RTE Popcorn Sales Surging
        • Table US Salty Snack Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • Market Forecast: Retail ($)
    • Sluggish Economy Impacts Consumer Spending
    • Unemployment Rate Declines to Below Pre-Recession Levels
    • Median Household Incomes at All-Time High in 2016
    • Sluggish Growth of Household Formations
    • Retail Market to Exceed $29 Billion by 2022
      • Table US Salty Snacks Market Retail Dollar Sales, 2017-2022P (in millions of dollars and percent change)
  • Marketer Competition
    • PepsiCo Controls 60% of Market
      • Table Selected Marketers/Brands of Salty Snacks, 2017
    • M&A Activity
    • PepsiCo
      • Table PepsiCo Major Brands by Product
    • Snyder's-Lance
      • Table Snyder's-Lance Major Brands by Product
    • Kellogg Company
    • UTZ Quality Foods
      • Table UTZ Quality Foods Major Brands by Product
  • Marketing & New Product Trends
    • Marketing Trends
      • Table Selected Marketing Initiatives
    • Opportunities for Marketing Innovation
      • Table Selected Marketing Innovation
    • New Product Trends
    • Opportunities for Product Innovation
      • Table Selected New Products
  • Retail Channel Competition
    • Channel Shares
      • Table Salty Snacks: US Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
    • Opportunities for In-Store and Online Innovation
  • Retail Trends: Product Usage Rates
    • Potato Chips Eaten by Over 80% of Households
      • Table Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
    • Usage by Product Type
      • Regular Potato Chips Dominate
        • Table Types of Potato Chips Eaten Most Often, 2007-2017 (percent of US households who eat potato chips)
    • Usage by Flavor
      • Chips: Just Plain Popular
      • Pretzels a Salty Favorite in an Era of Salt Avoidance
      • Potato Chip Eaters Eating More
        • Table Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of US households who eat potato chips)
        • Table Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017 (percent of US households who eat corn/tortilla chips/cheese snacks)
    • Brand Usage Trends
      • Lay's Classic, Cheetos, and Store Brands Biggest Chip/Snack Gainers
        • Table Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households who eat selected salty snacks)
  • About This Report
    • Two MarketResearch.com Sources for this Report
    • Sources
    • Industry Codes
      • Table Industry Codes Related to Salty Snacks

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