
Pet Supplements in the U.S., 8th Edition
Description
This Packaged Facts report, Pet Supplements in theU.S., 8th Edition, examines the U.S. market for nutritional supplementsfor pets—dogs, cats, birds, small mammals, and reptiles, collectively. The term“supplement” as used in this report refers to products sold in traditionalsupplement forms including pills, tablets, powders, liquids, and sprays. The primaryfocus is on products for dogs and cats, which account for a large preponderanceof U.S. retail sales, but coverage also extends to other types of companionanimals.
Specifically excluded are:
·pet foods marketed as complete and balanceddiets, including those featuring novel functional ingredients
·functional treats—products with functionalbenefits due to nutritional supplement-based ingredients but marketed primarilyas treats (covered in Packaged Facts’ PetTreats and Chews in the U.S., 3rd Edition)
·supplements for equines
·supplements for fish, most of which are watertreatment products to control algae, fungi, parasites, etc.
Table of Contents
- The Market
- Marketer and Retail Trends
- Marketing and New Product Trends
- Consumer Trends
- Opportunities
- Chapter Highlights
- Introduction
- Market Size and Composition
- Market Outlook
- Pet Supplement Regulation
- Market Projection
- Chapter Highlights
- Competitive Overview
- Retail Trends
- Chapter Highlights
- Marketing and New Product Trends
- Chapter Highlights
- Overview of Pet Supplement Purchasing
- Consumer Purchasing, Buying Habits, and Attitudes
- Demographic Trends
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