Pet Product Packaging Innovation
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Premiumization of pet foods and moderate growth in pet product sales continue to drive pet product packaging demand. An increasingly competitive and crowded market for pet products, coupled with material inavailability, government regulations regarding pet food safety, and advances in packaging machinery have transformed the pet product packaging market into a multi-billion dollar industry. Within this market, 86% of sales are for food and treat packaging.
The premiumization of pet food has been particularly important for the increasing shift to wet and refrigerated/frozen foods, which has prompted value gains since wet food packaging is intrinsically more expensive than dry food packaging. The real opportunity is with wet cat food, with almost two-thirds of cat owners buying wet food for their pets. The continuing trend of humanization is also driving growth in pet packaging by expanding how many pet owners are giving their pets treats, which are packaged more expensively.
This Packaged Facts report examines trends in pet product packaging, with a particular focus on convenience-oriented, “premiumized” product types, including current and projected trends in new pet product packaging developments. The report will focus on packaging for dog and cat food and treat, and packaging trends and innovations with clear consumer benefits, such as:
· convenience and portability
· package ergonomics
· product safety (e.g., intelligent labels/packaging sensors)
· maintaining product freshness
· transparency in product descriptions and clean labels
· sustainability and recycling
While the report does primarily focus on dog and cat food packaging—which makes up almost two-thirds of the U.S. pet product market—trends in non-food product packaging and packaging for foods for pets other than cats and dogs are also studied and discussed.
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