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Pet Product Packaging Innovation

Pet Product Packaging Innovation

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Premiumization of pet foods and moderate growth in pet product sales continue to drive pet product packaging demand. An increasingly competitive and crowded market for pet products, coupled with material inavailability, government regulations regarding pet food safety, and advances in packaging machinery have transformed the pet product packaging market into a multi-billion dollar industry. Within this market, 86% of sales are for food and treat packaging.

The premiumization of pet food has been particularly important for the increasing shift to wet and refrigerated/frozen foods, which has prompted value gains since wet food packaging is intrinsically more expensive than dry food packaging. The real opportunity is with wet cat food, with almost two-thirds of cat owners buying wet food for their pets. The continuing trend of humanization is also driving growth in pet packaging by expanding how many pet owners are giving their pets treats, which are packaged more expensively.

Scope of Report

This Packaged Facts report examines trends in pet product packaging, with a particular focus on convenience-oriented, “premiumized” product types,including current and projected trends in new pet product packaging developments. The report will focus on packaging for dog and cat food and treat,and packaging trends and innovations with clear consumer benefits, such as:

· convenience and portability

· package ergonomics

· product safety (e.g., intelligent labels/packaging sensors)

· maintaining product freshness

· transparency in product descriptions and clean labels

· sustainability and recycling

While the report does primarily focus on dog and cat food packaging—which makes up almost two-thirds of the U.S. pet product market—trends in non-food product packaging and packaging for foods for pets other than cats and dogs are also studied and discussed.

 

 



  • Executive Summary
    • Scope & Methodology
    • The U.S. Pet Product Packaging Market
    • Dry Pet Food Packaging Products and Market
    • Wet and Frozen Pet Food Packaging Products and Market
    • Treat Packaging Products and Market
    • Other Pet Product Packaging
    • Pet Ownership Demographics
    • Pet Food Packaging Trends
    • Dry Pet Food
    • Wet Pet Food
    • Pet Treat Packaging
    • Pet Product Packaging Sustainability Trends
    • Packaging Graphics and Design Trends
    • Labeling Trends
    • Innovative and Future Packaging
    • Refreshes of Packaging and Design
    • Sales Growth Opportunities
      • Pet Product Sales and Premiumization
      • Hispanic Pet Owners Care about Premium Packaging
      • Making Pet Food Cans BPA-Free
      • Single-Serve Food Packaging for Wet Food
      • Recycling Gaining Prominence for Pet Food Packaging
      • Cat Litter Packaging Innovation
  • Introduction
    • Key Points
      • Scope of Report
      • Report Methodology
    • The U.S. Pet Product Market
      • Ownership Trends
        • Table The U.S. Retail Pet Product Market, 2013–2017 (in billion $)
      • Sales Growth Opportunity: Pet Product Sales and Premiumization
      • Pet Ownership Demographics
        • Table Household Pet Ownership Rates by Age Group, 2011–2018 (in percent)
    • The U.S. Pet Product Packaging Market
      • Premiumization and Growth
        • Table Estimated Size of Pet Product Packaging Market: Overall and by Category,, 2017 (manufacturers shipments in thousands of dollars)
      • Sales Growth Opportunity: Hispanic Pet Owners Care about Premium Packaging
      • Consolidation of Flexible Pet Product Packaging Companies Continues
      • Dry Pet Food Packaging Products and Market
        • Table Advantages and Disadvantages of Dry Pet Food Packaging by Type
      • Wet and Frozen Pet Food Packaging Products and Market
        • Table Advantages and Disadvantages of Wet Pet Food Packaging by Type
      • Treat Packaging Products and Market
      • Other Pet Product Packaging
  • Pet Product Packaging Trends
    • Key Points
      • Dry Pet Food Packaging Material Trends
      • Paper Provides Sustainability and Advanced Features
      • Trends in Flexible Plastic Bags
      • Woven Bags
      • Wet Pet Food Packaging Trends
      • Sales Growth Opportunity: Making Pet Food Cans BPA-Free
      • Cardboard Cartons Build on Higher Sustainability Awareness
      • Other Packaging Materials
      • Packaging to Ensure Food Safety Extremely Important for Raw Pet Foods
      • Trends in Pet Treat Packaging
      • Pouch Innovations for Treat Packaging
      • Trends in Pet Food Packaging Convenience Features
      • Sales Growth Opportunity: Single-Serve Food Packaging for Wet Food
      • Zipper-Style Closures See Expanding Interest
      • Pet Product Packaging Sustainability Trends
      • Sales Growth Opportunity: Recycling Gaining Prominence for Pet Food Packaging
      • Reducing Packaging
      • Bio-Based and Biodegradable Packaging
      • Packaging Graphics and Design Trends
      • Labeling Trends
      • Free-From Labeling Continues to Grow
      • Rack Merchandising
      • Innovative and Future Packaging
      • Packaging & Design Refreshes
      • Package Refreshes
        • Table Select Package Redesigns by Pet Product Marketers, 2017–2018
      • Pet Food Design Redesigns
      • New Company Logos Spur Design Refreshes
      • Trends in Non-Food Product Packaging
      • Sales Growth Opportunity: Cat Litter Packaging Innovation

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