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U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending


Attention: There is an updated edition available for this report.

As the U.S. economy moves out of recession and into recovery, the purse strings of many pet parents will loosen, but shoppers will continue to demand greater value in the pet products and services they purchase as well as from the channels they shop. U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending provides essential insights into the U.S. pet market overall as well as each of its four core categories: veterinary services, pet food, non-food pet supplies, and non-medical pet services (grooming, boarding, training, etc.). Benefiting from many current trends and “future factors,” the market will rise from $53 billion in 2009 to over $70 billion in 2014, the report forecasts, with strong demand for products and services that both enhance pet health and pamper lifting many boats as pent-up pet parent demand begins to kick in during 2010.

Continuing the market tracking and forecasting of the previous edition of Packaged Facts’ annual report (see U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times, the 2010-2011 edition projects sales, market growth drivers, and competitive and marketing opportunities. In a new focus discussion, it details retail channel trends including the increasingly aggressive competitive differentiation between pet specialty and mass-market suppliers and retailers, cross-channel shopping vs. shopper loyalty, and the growing role of non-traditional channels including Internet. The report also includes expanded discussions of the market’s competitive structure and of new product and media trends, with analysis and illustrations of numerous products and advertising campaigns.

Additional chapters detail the market’s ongoing strong prospects, including a human/animal bond that is stronger than ever as a result of the recession; analysis of the competitive situation including opportunities for cross-pollination across product and service segments; and consumer demographic and mindset trends representing changes, challenges and calls to action in meeting the needs of today’s more demanding pet parent population. Other trends examined include what the report calls “a broad-base societal shift toward greater acceptance of ‘pets as family’,” an increased focus on the human/animal health connection; “bang for the buck” value appeals balancing price, function and indulgence; “ethical” (organic/natural, sustainable, humane, etc.) appeals and cause marketing; the shift toward non-traditional media including social networking; and recent and possible mergers, acquisitions and spin-offs.

Read an excerpt from this report below.


Market Insights: A Selection From The Report


Strong Market Underpinnings Bode Well for Rebound

As noted, the pet market has fared well overall despite the recession, and Packaged Facts attributes this performance to a number of factors that will also be integral to its even better performance in 2010 and 2011. The pet market’s advantages are many, with the emotional impact of the human/animal bond topping the list, and perhaps even strengthening during the uncertain economic times (“see Human/Animal Bond Strengthens During Recession,” below). Simply put, many pet owners—and by many indicators a growing number as societal mores toward pet ownership and pampering become even more favorable—view their pets as members of the family, with regard to which they would no more take lightly any serious cutbacks on spending than they would for their kids, and in many cases only after reducing spending on their own less essential needs.

In Packaged Facts’ February 2009 poll of pet owners, only 19% of survey respondents agreed that they anticipated spending less on pet food/supplies in the next 12 months, with only 5% agreeing a lot with this forecast and 14% agreeing a little. In the case of pet services, 23% of pet owners agreed that they anticipated spending less, however, only 6% agreed a lot and the rest only a little. According to preliminary results from Packaged Facts’ February 2010 pet owner poll, 19% of pet owners strongly disagree that they are “spending less on pet products these days because of the economy,” compared with only 6% who strongly agree. In turn, 36% somewhat disagree that they are spending less on pet products, compared with 21% who somewhat agree. Therefore, even though a significant portion of pet owners are spending more conservatively on their pets, most pet owners aren’t throwing out the puppy with the bath water. [Tables 1-3 and 1-4]

In the News


Human/Animal Bond and “Pet Parent” Spending Insulate $53 Billion U.S. Pet Market Against Downturn, Forecast to Drive Post-Recession Growth

New York, March 2, 2010 Buoyed by the ongoing pets-as-family phenomenon and the “pet parent” sentiment that accompanies it, the pet industry managed to resist the recession and in fact demonstrate growth in 2009, according to U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending, by market research publisher Packaged Facts.

“The pet market has fared well overall despite the recession, and Packaged Facts attributes this performance to a number of factors that will also be integral to its even better performance in 2010 and 2011,” says Don Montuori, publisher of Packaged Facts. “Chief among these factors is the human/animal bond, which is an excellent insulator against recessionary cutbacks, and the ‘pet parent’ sentiment has never been higher.”

Packaged Facts pegs the pet market at $53 billion market (which includes veterinary services, pet food, non-food pet supplies, and non-medial pet services), and expects growth in the industry as the economy moves from recession to recovery. Pent-up pet parent demand for products and services that both enhance pet health and pamper animal companions will begin to kick in during 2010. And Packaged Facts projects sales will reach $72 billion by 2014.

Simply put, many pet owners are as unlikely to seriously cut back on spending for the “pet” family as they are for their “human” family, and in many cases would do so only after reducing spending on their own less essential needs. Such tendencies have typified the behavior of pet owners across the economic spectrum, be they affluent or middle class consumers. What’s more, even those pet owners who may have cut back in other areas continued to spend on small indulgences for their pets, which partially explains the increase in sales of items such as dog treats and cat snacks during 2009.

Pet Market Outlook 2010-2011 provides essential insights into the overall U.S. pet market and each of its four core categories: veterinary services, pet food, non-food pet supplies, and non-medical pet services (grooming, boarding, training, etc.). This latest edition in the popular annual series projects sales, market growth drivers, and competitive and marketing opportunities. In a new focus discussion, it details retail channel trends including the increasingly aggressive competitive differentiation between pet specialty and mass-market suppliers and retailers, cross-channel shopping vs. shopper loyalty, and the growing role of non-traditional channels including the Internet.

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services.

Pet Market Insights From Analyst David Lummis


Packaged Facts Column for Petfood Industry/1st Quarter 2010

State of the Industry
True to the pet industry’s recession-resistant claim to fame, sales of pet products and services rose 4.8% in 2009 to reach $53 billion, meaning that the market added two and a half billion dollars in the midst of the biggest economic crisis since the Great Depression.  That said, pet market growth has not been uniform across areas of the market, with the less discretionary categories of food and veterinary services faring the best, and non-essential products and services faring the worst.  Sales of veterinary services rose nearly 10% in 2009, followed by petfood at 5%, non-food supplies at 3%, and other pet services at 4%, according to Packaged Facts’ March 2010 Pet Market Outlook 2010-2011 report.

Moreover, while the recession is officially over, no one expects consumer confidence and spending to rebound overnight, with most economists predicting a slow recovery.  And no marketer or retailer can afford to ignore recessionary effects on consumer shopping patterns that could linger for years.  To weather the economic storm, many Americans reprioritized shopping lists along essential vs. discretionary lines, reevaluated channel loyalties based on factors including convenience and discounts, and traded across categories and brands.  For example, although dog and cat food sales rose 7% in 2009 according to Information Resources, Inc. data for supermarkets, drugstores and mass merchandisers except Walmart, this high rate of growth derives in part from slower going in the pet specialty channel.

In short, the word “restraint” will continue to characterize how Americans shop and what they buy in the years ahead, making petfood appeals based on health, safety, convenience, comfort, practicality and professionalism more important than ever in wooing the nation’s 61 million pet-owning households and meeting the needs of their nearly 400 million pets.  At the same time, there’s still plenty of room for pet pampering and indulgence positioned squarely on the human/animal bond, as reflected in dog biscuits/treats and cat snacks 2009 sales gains of 8% and 15%, respectively, per IRI.

Value, Value and Value
During 2010, the most effective strategy for all pet market players can be summed in a word:  Value.  Because this common denominator takes on different meanings for different consumer groups, Packaged Facts segments pet owners into three fairly evenly sized cohorts, each of which defines and responds to the notion of value in its own way.

  • Value-Critical Pet Owners tend to not view high prices as a primary petfood purchasing criterion, spending 25%-50% more than pet owners on average.  However, they do expect the products they buy to deliver tangible health benefits and emotional rewards, and will be the first to say so if they don’t.  Not surprisingly, this group comprises higher-income households as well as those who view their pets as full-fledged members of the family.  Because these dog and cat owners associate petfood and treats closely with pet health, they are the most ingredient-aware group and the least likely to switch brands absent a good reason.
  • Value-Influenced Pet Owners view pricing as a top petfood purchasing criterion.  Unlike value-driven consumers (see below), price is not, however, their foremost shopping draw, and they may be swayed in either premium or value directions.  This is the group Walmart is going after with its “exact same brands as those found in the pet specialty channel at unbeatable prices” campaign (which features the mass/specialty bridge brand Iams).  It’s also the target for PetSmart’s new TV commercials offering up to 20% savings on hundreds of items.  As this price-centered duel suggests, a fierce tug of war for value-influenced pet owners is underway, with a growing proportion of the group shopping both mass and pet specialty, and with the weak economy giving the latter a leg up.
  • Value-Driven Pet Owners base their petfood purchase primarily on price.  Although this does not preclude seeking out higher quality foods, this is the group most likely to hold the opinion that there’s little if any difference between national and store brands.  With the winds of the recession beneath its wings, private label increased its share of petfood sales to 11% ($622 million) in 2009, up from 10% ($543 million) in 2008, according to IRI, with value-driven pet owners likely representing the bulk of that 15% increase.

By focusing heavily on any one of these value groups, petfood marketers increase their chances of success during these still iffy economic times.  Even better, many companies and brands are well positioned to attract value-influenced pet owners in addition to one of the other groups, and during the coming year and beyond those “middle of the road” consumers will determine the fortunes of many pet market players.


Pets International, Issue 3/2010

U.S. Pet Supplies Market Expecting Pent-Up Demand
Retail Sales Near $11 Billion in 2009

Packaged Facts estimates that U.S. retail sales of non-food pet supplies totaled approximately $10.7 billion in 2009, up 2.5% over 2008.  During the five-year 2005-2009 period, the market increased by a total of 17.6% and posted a compound annual growth rate (CAGR) of 4.1%.  As a result of the economic recession, growth slowed in 2008 and 2009 as consumers reduced spending in non-essential categories and traded over to lower-priced products and value-oriented channels.

U.S. Retail Sales of Pet Supplies:  2005 vs. 2009
(in millions of dollars) Source:  Packaged Facts, The U.S. Market for Pet Supplies and Pet Care Products, 7th Edition report (January 2010)

PetSuppliesChart

Dogs account for the lion’s share of sales of pet supplies, at 61% in 2009, followed by cats at 33%.  The balance of sales goes to other animal types, with fish and reptiles slightly edging out birds and small animals, at 55% to 45%, respectively.  Flea/tick products are the top-selling dog category by a significant margin, accounting for almost one-quarter (23%) of dog supply sales during 2009 (inclusive of products restricted to the veterinary channel).  The cat side of the aisle is dominated by the staple litter, which accounted for 43% of cat supply sales during 2009.

Duo the Leading Retail Force
In the U.S. market, pet stores are the top channel for non-food pet supplies by a considerable margin, representing nearly half (46%) of sales in 2009.  Most of these pet specialty sales trace back to PetSmart and Petco, which together accounted for almost a third (31%) of the market in 2009, with independents pulling in less than half that amount (15%).  Supermarkets continue to slide, to 10% in 2009, while mass merchandisers continue to rise.  From 2005 to 2009, the mass sector’s market share went from 22% to 23%, no doubt benefiting from the recession as consumers traded down across brands and consolidated shopping trips. Another retailing bright spot is online, and with pet products showing up in a wider-than-ever array of channels, “other” channels’ collective share is also on the ups.

Mergers & Acquisitions Ongoing
Despite the global economic meltdown and uncertainties surrounding major financial and lending institutions, the pet market saw several mergers and acquisitions in 2008 and 2009.  On the non-food side, these included Bramton’s purchase of Veterinarian’s Best, Radio Systems’ purchase of MultiVet International, and Sergeant’s purchase of Chomp and of Virbac’s Consumer Brands division.  Activity has been slower on the pet food side, with no major shifts occurring either year, although Old Mother Hubbard/Wellness (a top brand in the pet specialty channel) went from one venture capitalist to another.  While still quite respectable, this level of activity pales in comparison to that seen earlier in the decade, with such dramatic shifts as Rayovac’s 2005 market entry and subsequent creation of Spectrum Brands, and Hartz’s summer 2004 acquisition by Japan’s Sumitomo.

2009 a Record Year for New Product Entries
The U.S. pet supplies market relies on new products as a principal sales driver, with upgrades and innovations constantly appearing to pique consumer interest and open retail doors, and marketers were apparently relying on new products more than ever during the economic downturn.  According to Product Launch Analytics, a Datamonitor service, the numbers of new product lines and stock-keeping units (SKUs) jumped sharply in 2009, with the number of reports increasing 57% to 213, and the number of SKUs increasing 84% to 735.  Considering the previous four-year period, this is the highest level of new product activity by far, with just 148 reports and 402 SKUs appearing in 2005.  Despite the weak U.S. economy, the top package tags and marketing claims make it clear that the pet market continues to shift in premium directions.  At the top of the list is natural, which appeared in 102 new product reports, up from 65 in 2008.

Economic Concerns Intensify Cross-Channel Competition
As of spring 2010, cross-channel competition is at an all-time high in the U.S. market as consumer trends adopted during the recession persist, from spending cutbacks to consolidated shopping trips.  Signs of the challenges retailers face include fierce competition between big-box pet specialty and mass, private-label incursions into non-food pet products, declining sales among independent pet specialty retailers, and price promotions across all retail sectors.  In such an environment, value-oriented retailers stand to cash in, as Walmart has been aggressively working to do.  According to Packaged Facts’ February 2010 pet owner poll, 52% of pet owners agree with the statement “I shop for pet products at a variety of stores to find the best prices, special offers, and sales,” with 16% strongly agreeing and 34% somewhat agreeing.  On the other hand, only 30% of survey respondents report that they do not engage in deal-seeking behavior of this sort.

With these same trends continuing into 2010, retailers are employing a variety of strategies to draw shoppers into the store, and cooperative promotional programs with vendors are going strong.  For retailers, one of the biggest advantages of co-op promotions is that the big consumer packaged goods outfits typically foot much of the bill, allowing retailers to impact trip decisions without compromising their own margins too drastically.  Coupon offers also can be highly effective in supporting store loyalty programs such as Petco’s PA.L.S. and PetSmart’s PetPerks, while forming the core of collaborative special events programs between retailers and manufacturers, à la PetSmart’s President’s Day sale featuring Hill’s Science Diet and its new lower pricing.

Looking Ahead
As a result, with the economy on a slow but apparently steady recovery path, Packaged Facts is predicting a better showing for pet supplies in 2010 as pent-up demand begins to kick in.  By our forecast, annual sales growth will rebound from 2.5% in 2009 to 4.0% during 2010, then climb back up to 5% in 2013 and 2014—an assessment that presumes much market dynamism moving forward.

  • Market Performance
    • Introduction
      • Scope of Report
      • Report Methodology
    • Market Performance
      • Impact of Economic Recession and Recovery
        • Table U.S. Pet Market Retail Sales by Category: 2009-2011 (in billions of dollars and percent change over previous year)
      • Signs of Economic Recovery
      • Market Climate Favorable to Mass Retailers, Brands
        • Table IRI-Tracked Sales of Pet Products:Total and by Food and Non-Food Category and Segment, 2009 vs. 2008 (in millions of dollars, units and pounds)
      • Strong Market Underpinnings Bode Well for Rebound
        • Table Level of Pet Owner Agreement with Statement: "I Am Spending Less on Pet Products Because of the Economy," February 2010
        • Table Percent of Pet Owners Who Anticipate Spending Less on Pet Food/Supplies or Pet Services in Next 12 Months, February 2009
        • Table Pet Owner Patterns: By Change in Financial Situation Compared With 12 Months Ago, 2009 (percent of U.S. pet-owning households)
        • Table Pet Owner Population: By Change in Financial Situation Compared With 12 Months Ago, 2009 (number of U.S. pet-owning households in millions)
        • Table Pet Owner Indexes: By Change in Financial Situation Compared With 12 Months Ago, 2009 (U.S. pet-owning households)
      • Human/Animal Bond Strengthens During Recession
      • Product Premiumization and Premium Demographics
        • Table Change in Pet Market Consumer Base by Purchase of Selected Premium Pet Products: Flea/Tick Care, Treats, Heartworm Control Products, Scoopable Litter, 2005 vs. 2009 (number and percent of U.S. dog- or cat-owning households)
      • Pet Insurance: The Right Place at the Right Time
      • Impact of Pet Aging, Overweight
        • Table Percentage and Number of Overweight and Obese Dogs and Cats: 2007 vs. 2008
      • Pet Market Momentum
        • Table Number of New Pet Product Introductions: Reports and SKUs, 2005-2009 (percent)
      • Future Factors
      • Additional Human Company Cross-Over
      • Human-Animal Correlation an Untapped Goldmine
      • Market Forecast: A $72 Billion+ Market by 2014
        • Table Projected U.S. Retail Sales of Pet Products and Services, 2009-2014 (in millions of dollars)
        • Table U.S. Pet Market Compound Annual Growth Rates by Category:2005-2009 vs. 2009-2014 (percent)
        • Table Percentage Share of U.S. Pet Market Retail Sales by Category: 2005, 2009 and 2014
  • Marketing Trends
    • Competitive Overview
      • Overview
      • Pet Services Industry "Corporatization" Continues
      • VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market Consolidators
      • The Independent Pet Specialty Services Push
      • Franchising Altering Pet Services Terrain
      • Pet Products Market Structure and Competitive Shifts
      • M&A Activity Continues During Recession
        • Table Timeline of U.S. Pet Product Market Mergers, Acquisitions and Sales: 2001-2009
    • Marketing Trends
      • Pet Parent Priorities Post-Recession
      • Wellness Is Primary Theme in New Product Introductions
        • Table Top 25 Marketing Claims by Number of New Pet Product Reports: 2005, 2007 and 2009 (number and percentage of all product launches)
      • Wellness Plus "Human-Style"
        • Table Selected Health & Medical Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2009 (percent and index)
      • The Senior, Weight Management, and Special Needs Thrust
        • Table U.S. Retail Sales of Senior, Weight Management, and Special Needs Pet Products: 2004, 2008 and 2013 (in millions of dollars)
      • The Natural and Organic Thrust
        • Table Percent of Pet Owners Who Purchased Natural/Organic Pet Products in Last 3 Months: Dog Owners vs. Cat Owners, February 2009 (percent of U.S. dog or cat owners)
        • Table Percent of Pet Owners Who Would Buy More Natural/Organic Pet Products If They Were More Available or More Affordable, 2009 (percent of U.S. dog or cat owners)
      • Specialty and Functional Food Formulas
      • Pet Supplements and Nutraceutical Treats
      • Pet Medications
      • Focus on Product Safety
      • Celebrity Kick
      • Cause-Related Marketing
      • Good for the Planet, Good PR: Pet Marketers Embracing Sustainable Initiatives
        • Table Selected "Green" Shopping Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2009 (percent and index)
      • Multiservice
      • Luxury Services Expected to Rebound
      • At-Home Pet Services Predicted to Soar
      • Pet Sitting
      • Mobile Grooming
      • Mobile Veterinary Care
      • Veterinary Specialization
      • Geriatric Care
      • Specialized Care for Overweight Pets
      • Hospice Care
      • Canine Rehabilitation
      • Holistic/Alternative Care
      • Bereavement Services
    • Media Trends
      • Pet Market Advertising Expenditures
        • Table Media Breakout of U.S. Advertising Expenditures on Pet Products, 2004-2008 (percent)
      • Human/Animal Bond More Important Than Ever
      • Value-Focused Advertising
      • Non-Traditional Media and Internet Advertising
        • Table Level of Pet Owner Agreement with Statement: "I Use the Internet to Help Find and Choose Pet Products," February 2010 (percent)
        • Table Level of Pet Owner Agreement with Statement: "I Buy Pet Products Online," February 2010 (percent)
        • Table Selected Internet-Related Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2009 (percent and index)
        • Table Selected Media & Marketing Psychographics: Adults Overall vs. Pet Owners by Type of Pet, 2009 (percent and index)
      • Social Networking Becoming a Pet Market Craze
      • Pet Retailers Also Turning to Blogs, Social Networking, Mobile Commerce
  • Retail Channel Trends
    • Shopper Deal-Seeking, Retailer Promotions in Full Force
      • Table Level of Pet Owner Agreement with Statement: "I Shop for Pet Products at a Variety of Stores to Find the Best Prices, Special Offers and Sales," February 2010 (number and percent of pet owners)
      • Economic Concerns Intensify Cross-Channel Competition
        • Table Pet Product Purchasing Patterns Among Dog or Cat Owners by Retail Channel: By Change in Financial Situation Compared With 12 Months Ago, 2009 (percent of U.S. dog- or cat-owning households)
        • Table Pet Product Purchasing Indexes Among Dog or Cat Owners by Retail Channel: By Change in Financial Situation Compared With 12 Months Ago, 2009 (U.S. dog- or cat-owning households)
      • Pet Superstores vs. Discount Stores
      • Independents and Supermarkets Continue to Slide
        • Table Pet Product Purchasing Patterns Among Dog or Cat Owners: By Retail Channel, 2007-2009 (percent and millions of number of U.S. dog- or cat-owning households)
      • Channel Loyalty Trends
        • Table Retail Channel Loyalty in Pet Product Purchasing Among Dog or Cat Owners, 2007-2009 (percent and in millions of number of U.S. dog- or cat-owning households)
        • Table Overview of Retail Channel Loyalty in Pet Product Purchasing Among Dog or Cat Owners, 2004 vs. 2009 (percent and in millions of number of U.S. dog- or cat-owning households)
      • Walmart Strengthens Pet Market Push
        • Table Level of Pet Owner Agreement with Statement: "When I Want to Buy Specialty Brand Pet Products, I Usually Shop in Pet Superstores or Pet Stores", February 2010 (percent of pet owners)
        • Table Level of Pet Owner Agreement with Statement: "I Usually Shop for Pet Products in Pet Superstores or Pet Stores Because They Carry the Specialty Brands I Like," February 2010 (percent of pet owners)
      • Down Economy Gives Store Brands a Boost
        • Table IRI-Tracked Private-Label Sales of Pet Products: Total and by Food and Non-Food Category and Segment, 2009 vs. 2008 (in millions of dollars)
        • Table Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food and Non-Food Category and Segment, 2009 vs. 2008 (percent)
      • PetSmart and Petco Continue to Shape Pet Market Landscape
        • Table PetSmart and Petco Sales and Number of Stores: 2001-2009 (cumulative, in units and millions of dollars)
      • Martha Stewart Line to Debut as PetSmart Exclusive in Mid 2010
      • Petco Launches "Unleashed" Store Format, Staff Training Program, and Consumer Educational Campaign
      • Retailer Exclusivity
      • Independent Pet Stores: An Evolving Breed
      • Non-Traditional Channels, Internet Going Strong
  • Pet Ownership Trends
    • Number of Dog and Cat Households Trending Upward
      • Table Change in Pet Market Consumer Base: Number of Dog or Cat Owners, 2005 vs. 2009 (U.S. dog- or cat-owning households)
      • Higher-Income Households Playing a Growing Role
        • Table Change in Pet Market Consumer Base: Household Income $60K or More vs. Household Income Under $60K, 2005 vs. 2009 (U.S. dog- or cat-owning households)
      • 17 Million "Premium Pet" Households
      • The Boomer Factor
        • Table Household Penetration Rates for Selected Pet-Owning Classifications by Generational Cohort: Gen Y Adults vs. Gen X Adults, 2009 (percent and number)
        • Table Household Penetration Rates for Selected Pet-Owning Classifications by Generational Cohort: Boomers vs. Seniors, 2009 (percent and number)
        • Table Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2009 (U.S. households)
        • Table Number and Share of Total U.S. Population Growth for Selected Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent)
      • Role of Gen Ys and Gen Xers
      • No-Kid Pet Household Clout
        • Table Change in Pet Market Consumer Base: Households with Kids vs. Households Without Kids, 2005 vs. 2009 (U.S. dog- or cat-owning households)
        • Table Childless Dog or Cat Owners by Household Composition: Dog/Cat Ownership Rates and Share of Total Dog/Cat Owners: 2003, 2006 and 2009 (percent)
      • Pet Ownership Trends by Minority Group
        • Table Dog and Cat Ownership Trends by Race/Ethnicity, 2005-2009 (percent and number of U.S. dog- or cat-owning households)
        • Table Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2005 vs. 2009 (number and percent of U.S. dog- or cat-owning households)

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