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The U.S. pet industry continued along a healthy growth trajectory in 2017, with overall sales of pet products and services rising 5%. Burgeoning online sales and strong numbers in veterinary services and pet food contributed to the advancement of the market.
Continuing the trend of channel migration, the pet food and pet supply retail channels are experiencing much of their growth outside of the core mass-market and pet specialty channels, namely online, where annual percentage sales gains have been in the mid double digits. Both channels are feeling the e-commerce heat, with big-box pet specialty especially hard hit even as mass appears poised to gain from the transfer of the premiumization trend, driven in large part by Blue Buffalo’s cross-over and acquisition by General Mills. Also seeing a great deal of activity is the veterinary category,including ongoing consolidation and the increasing involvement of major marketers (Mars buys VCA) and pet specialty big boxes (Petco launches Thrive complete veterinary services). Non-medical pet services also continue to expand, benefiting both from the increased involvement of pet specialty big boxes looking to fortify against online incursion and from the rapid advancement of Uber-like pet sitting services.
U.S. Pet Market Outlook, 2018-2019 analyzes current and projects future retail sales and trends across the entire U.S. pet market.It examines collectively and separately four categories of pet products and services—pet food, non-food pet supplies, veterinary services, and non-medical pet services—and details share of market and strategic activity in all of the major retail channels, paying particular attention to the market impact of e-commerce and to technology-driven and other emerging products and services.
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