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U.S. Pet Market Outlook, 2017-2018


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  • Executive Summary
    • Introduction
      • Age of Ecommerce
      • Scope and Methodology
      • Report Methodology
    • Market Performance
      • Pet Industry Sees Growth Amid Change
        • Table U.S. Pet Market Retail Sales by Category, 2012-2016 (in billions of dollars)
      • Market Share by Category and Animal Type
      • Share of Pet Product Sales by Channel
        • Table Share of U.S. Retail Channel Sales of Pet Food, Pet Supplies and Pet Products: By Channel Classification, 2016 (percent)
      • Economy Still Enervated, But Many Indicators Are Positive
      • A Third Spend Less
      • Small Dogs Rule, But Medium Sizes Rebound
        • Table Size of Pet Dogs, 2012-2017 (percent of dog owners)
      • Pampering Your Pet Family
      • Millennials and Health & Wellness
    • Industry Trends
      • Market Structure
      • M&A and Investment Activity
      • Veterinary Services Landscape
      • Experiences Drive Traffic at Pet Specialty
      • Pet Tech and Innovation
      • Natural Food Continues Its Top Position
      • Proteins
      • Calming Products
    • Retail Trends
      • A Piece of the Pet Product Pie
      • Consumer Still Seek Deals, Discounts
        • Table Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2017 (percent)
      • Channel Disloyalty
      • Walmart Tops Among Pet Product Shoppers
      • Ever-Increasing Online Shopping
    • Pet Ownership Trends
      • Over Half of Households Own Dogs or Cats
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2012-2016 (percent and number of U.S. households in millions)
      • Dog and Cat Ownership Rates by Age Bracket
        • Table Dog or Cat Ownership Rates by Age Bracket, 2010-2016 (percent of U.S. households)
      • A Third of Pet Households Keep Multiple Types
      • Millennials and Boomers
      • Pet Ownership Grows Among Minorities
  • Market Trends
    • Chapter Highlights
    • Market Performance
      • Pet Industry Sees Growth Amid Change
        • Table U.S. Pet Market Retail Sales by Category, 2012-2016 (in billions of dollars)
        • Table U.S. Pet Market Retail Sales Annual Change by Category, 2012-2016 (percent change over previous year)
        • Table Projected Total U.S. Retail Sales of Pet Products and Services, 2016-2021 (in billions of dollars)
        • Table Projected U.S. Pet Market Retail Sales by Category, 2017-2021 (in billions of dollars)
        • Table U.S. Pet Market Compound Annual Growth Rates by Category: 2011-2016 vs. 2016-2021 (percent)
      • Market Share by Category and Animal Type
        • Table Category Share of U.S. Pet Market Retail Sales: 2011, 2016, 2021 (percent)
        • Table Category Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2016 (percent)
      • Share of Pet Product Sales by Channel
        • Table Share of U.S. Retail Channel Sales of Pet Food, Pet Supplies and Pet Products: By Channel Classification, 2016 (percent)
        • Table Share of U.S. Retail Channel Sales of Pet Products: By Channel Classification, 2014-2017 (percent)
      • Pet Industry's Impact
        • Table Select Pet Industry Businessess, Employees and Revenue
        • Table Number of Employed and Median Income, Select Pet Industry Occupations
      • Mass and Pet Specialty Channel Sales Are Generally Flat
      • Natural Supermarket Sales Up 3%
        • Table Retail Dollar Sales of Pet Products in the Natural Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (in millions of dollars)
        • Table Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (percent)
      • Specialty/Gourmet Supermarket Sales Down
        • Table Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (in millions of dollars)
        • Table Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (percent)
    • Market Drivers
      • Economy Still Enervated, But Many Indicators Are Positive
        • Table Pet Owners: Overview by Change in Financial Situation Compared with 12 Months Ago, 2013-2016 (percent of and index for U.S. pet-owning households)
        • Table Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2013-2016 (percent of and index for U.S. pet-owning households)
      • A Third Spend Less
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
        • Table Level of Agreement with Statement: "Many pet products are becoming too expensive," 2011-2017 (percent)
        • Table Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
        • Table Pet Food Purchasing by Price Level, 2015-2017 (percent of dog owners vs. cat owners)
      • Pet Ownership Trends
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2012-2016 (percent of and number of U.S. households in millions)
      • Sources for Pets
      • Small Dogs Rule, But Medium Sizes Rebound
        • Table Size of Pet Dogs, 2012-2017 (percent of dog owners)
        • Table Size of Most Recently Acquired Pet Dog, 2014-2017 (percent of dog owners)
      • Senior, Weight Management, and Special Needs Products
      • Age of Pets
        • Table Age of Dogs and Cats, 2017 (percent of pet owners)
      • Weighty Issues
        • Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent of pet owners)
      • Industry Banks on Higher-Income Households
        • Table Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2015 (percent)
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2009-2015 (percent)
      • Keeping Pet Owners Healthy
        • Table Agreement with Statement: "My dog or cat has a positive impact on my mental health," 2017 (percent)
        • Table Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2017 (percent)
      • Pampering Your Pet Family
      • Humanization
      • Health and Wellness
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," by Age Bracket, 2017 (percent)
      • Cause Marketing
        • Table Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014-2017 (percent)
        • Table Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014-2017 (percent)
        • Table Agreement with Statement: "I have contributed time or money to pet welfare or rescue causes," 2016 vs. 2017 (percent of dog owners vs. cat owners)
  • Industry Trends
    • Chapter Highlights
    • Introduction
      • Market Structure
      • M&A and Investment Activity
    • Pet Services
      • Continued Consolidation of Services
      • Veterinary Services Landscape
      • Pet Owners Rely on Vet Advice
        • Table Percentage of Dog and Cat Owners Who Rely on Their Veterinarian for Advice, by Topic of Advice, 2016
      • Veterinary Visit Statistics
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2016
      • Veterinary Visits Outside of the Clinic
        • Table Percentage of Dog and Cat Owners Who Would Be Interested in Having a Veterinarian Visit Their Home or Work for Routine Health Services, 2016
      • Veterinary Services Inside Pet Superstores
        • Table Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Veterinary Services in Last 12 Months, 2016 vs. 2017
      • Mobile Clinics
        • Table Percentage of Dog or Cat Owners Who Have Visited a Mobile Veterinary Clinic in Last 12 Months, 2017
      • Oral Care Services
      • Fairness to Pet Owners Act
      • Experiences Drive Traffic at Pet Specialty
        • Table PetSmart and Petco Sales of Pet Services, 2001-2016 (separately and combined, in millions of dollars)
        • Table Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Non-Medical Pet Services in Last 12 Months, 2016 vs. 2017 (percent)
      • Top Service Types
        • Table Top Pet Service Types: Last 12 Months vs. Last 30 Days, 2017 (percent of dog owners vs. cat owners)
      • Pet Tech and Innovation
      • Fast-Growing Pet Companies
    • Pet Products
      • Natural Food Continues its Top Position
      • Grain-Free and Other Free-Of Claims
        • Table Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2017 (percent)
      • Ancestral
      • Proteins
        • Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 (percent of dog owners vs. cat owners)
      • Senior, Weight Management and Special Needs Products Near $3.8 Billion
      • Pet Food's Preventive Health Benefits
        • Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2015-2017 (percent)
      • Safety is Our First Concern
        • Table Level of Agreement with Statement: "Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy," 2015-2017 (percent of dog owners vs. cat owners)
        • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2017 (percent of dog owners vs. cat owners)
      • Pet Supplement Sales Experience Modest Growth in 2016
      • Supplements as Preventive Care May Lower Vet Costs
      • Food Toppers
      • Treat Trends
        • Table Dog and Cat Treats Purchased By Pet Health Condition or Concern, Last Three Months (percent)
      • Prevalence of Holiday-Themed Pet Products and Services
        • Table Agreement with Statement: "Over the recent Christmas/ Winter Holiday season, my dog(s)/cat(s) got special gifts or treats," 2016 vs. 2017 (percent of dog owners vs. cat owners)
      • The Nonfood Pet Supplies Market
      • Calming Products
        • Table Purchase of Products to Relieve a Pet's Anxiety/Stress, Last 12 Months (percent of dog owners vs. cat owners)
        • Table Purchase of any type of pet food, pet treat, or pet vitamin/supplement to target calming or motion sickness, 2016 (percent of dog owners vs. cat owners)
      • Keeping It Fresh with Litter and Clean-up Products
      • Non-Dog/Cat Pet Products
      • Pet Travel
        • Table Travel Activities of Dog and Cat Owners in Last 12 Months, 2017 (percent of dog owners vs. cat owners)
      • Durable Dog and Cat Products
  • Retail Trends
    • Chapter Highlights
      • A Piece of the Pet Product Pie
      • Discount Fever Doesn't Abate
        • Table Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2017 (percent)
      • Spending More on Pet Products
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 (percent)
      • Coupon Use Close to Pre-Recession Levels
        • Table Percent Who Use Pet Food Coupons: Dog Owners vs. Cat Owners, 2011- 2016 (percent)
      • Channel Loyalty
        • Table Channel Loyalty in Pet Product Purchasing: All Channels, 2008-2016 (percent and number)
        • Table Share of Customer Base Who Are Channel-Loyal by Leading Retail Channels or Pet Superstore Chains, 2010-2016 (percent)
        • Table Channel-Loyal Customer Base for Pet Products by Leading Retail Channels or Pet Superstore Chains, 2010-2016 (number in thousands)
      • Pet Product Purchasing Rates by Channel
        • Table Household Purchasing Overview for Pet Products by Retail Classification: U.S. Households Overall vs. Dog or Cat Owners, 2016 (number and percent)
      • Purchase Trends by Channel
        • Table Purchasing Rates for Pet Products by Selected Retail Channels and Pet Superstore Chains, 2011-2016 (percent)
        • Table Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains, 2011-2016 (U.S. dog or cat owners in thousands)
      • Walmart Tops Among Pet Product Shoppers
        • Table Channel Choices for Pet Product Shopping, Last Three Months: Pet Food, Pet Medications, Other Pet Supplies, 2016 vs. 2017 (percent of pet product buyers)
      • Private Label Has Bright Spots
    • The Mass-Market
      • Walmart and Pets
      • Pet Deals at Target
      • PetSmart and Petco's Sales Pass $12 Billion Mark
        • Table PetSmart and Petco Sales and Number of Stores, 2001-2016 (aggregated, in units and millions of dollars)
      • The Strategy of Exclusivity
      • Other Pet Specialty Players
      • Supermarkets
      • Wholesale Clubs
      • Online Sales
        • Table Level of Agreement with Statement: "I am buying pet products online more than I used to," 2012-2017 (percent)
        • Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
      • Pet Products in Professional Channels
      • Agricultural/Feed-Seed Stores
      • Home Improvement Stores and Hardware Stores
  • Pet Ownership Trends
    • Chapter Highlights
      • Dog and Cat Owners Make Up Bulk of Pet Owners
        • Table Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2011-2016 (percent of U.S. households)
        • Table Household Populations for Selected Dog- or Cat-Owning Classifications, 2011-2016 (thousands of U.S. households)
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2012-2016 (percent of and number of U.S. households in millions)
      • Dog and Cat Ownership Rates by Age
        • Table Dog or Cat Ownership Rates by Age Bracket, 2010-2016 (percent of U.S. households)
      • A Third of Pet Households Keep Multiple Types
        • Table Multiple Pet Ownership by Animal Type, 2011 vs. 2016 (percent of pet-owning households)
        • Table Ownership of Multiple Pets of a Single Type, 2012 vs. 2016 (percent of U.S. households who own a given type of pet)
      • Millennials and Boomers
        • Table Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2016 (percent of U.S. households)
        • Table Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2016 (number of U.S. households in thousands)
        • Table Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2016 (U.S. households)
        • Table Indexes for Dog or Cat Ownership: By Age Cohort, 2012 vs. 2016 (U.S. households)
        • Table Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
        • Table Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)
      • Household Composition
        • Table Dog/Cat Ownership Rates by Household Composition, 2010-201 (percent)
        • Table Share of Total Dog/Cat Owners by Household Composition, 2010-2016 (percent)
      • Dog vs. Cat Households
        • Table Dog Ownership Rates by Household Composition, 2010-2016 (percent)
        • Table Share of Total Dog Owners by Household Composition, 2010-2016 (percent)
        • Table Cat Ownership Rates by Household Composition, 2010-2016 (percent)
        • Table Share of Total Cat Owners by Household Composition, 2010-2016 (percent)
      • Pet Ownership Grows Among Minorities
        • Table Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2012 vs. 2016 (number and percent of U.S. dog- or cat-owning households)
        • Table Dog and Cat Ownership Trends by Race/Ethnicity, 2010-2016 (percent and number of U.S. dog- or cat-owning households)
        • Table Dog vs. Cat Ownership Trends by Race/Ethnicity, 2012 vs. 2016 (percent and number of U.S. dog- or cat-owning households)
        • Table Demographic Snapshot of the U.S. Population, 2014
        • Table Projected Population Growth of Hispanics, 2015-2060 (in thousands)

U.S. Pet Market Outlook, 2017-2018

This report projects U.S. pet market retail sales and trends during the 2017-2018 forecast period, overall and for the four categories: veterinary services, pet food, nonfood pet supplies, and non-medical pet services. U.S. Pet Market Outlook, 2017-2018 examines the most important developments shaping the market and their implications, including external and internal market drivers, industry trends (mergers and acquisitions, marketing, new product development, etc.), retail channel trends, and trends in pet ownership.


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