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Pet Medications in the U.S., 5th Edition


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Pet Medications in the U.S., 5th Edition

In this fifth edition, Pet Medications in the U.S. analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers. These include prescription, over-the-counter (OTC or “retail”), and ethical products (nonprescription medications whose distribution is restricted by the manufacturer to veterinarians). The primary focus of this report is on antiparasitics (flea, tick, heartworm, etc.), but it also covers market-shaping developments in other areas including cancer, cognitive dysfunction, mood disorder, pain management, and obesity/diabetes.

Animal health products for production animals and horses are excluded from this market analysis, as are nutritional supplements for horses and companion animals, the latter of which are covered in Packaged Facts’ April 2017 report, Pet Supplements in the U.S., 6th Edition.


  • Executive Summary
    • Scope and Methodology
      • Market Definition
      • Report Methodology
    • Market Trends
      • Market Size & Composition
        • Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2017 (percent)
    • Market Outlook
      • Table Projected U.S. Retail Sales of Pet Medications, 2017-2021 (in billions of dollars)
    • Competitive Overview
      • Prescription and Non-prescription Marketers
      • Global Animal Health Rankings Get Another Change
        • Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2015-2016 (in millions of dollars)
    • Retail Pet Medication Marketers
      • Notable Deals
      • Chewables: The Next Generation
    • Sales Trends
      • Pet Owners Have Options
      • Veterinary Pharmacies Online
    • Consumer Trends
      • Most Dog or Cat Households Use Flea/Tick Products
      • Spot On Still on Top
      • 67% of Dog-Owning Households Use Heartworm Meds
      • Allergy Meds Top List of Other Pet Medications
      • Attitudes on Veterinarian/Professional vs. Store Products
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2017 (percent)
    • Market Opportunities
      • Veterinary Consolidation
      • Human/Animal Bond
      • Veterinary Services Growth
      • Exploring E-Commerce
      • Generics Increasing Competition, and Spurring Innovation
      • Millennials
      • Chewable Tablets
      • Combo Products
      • Pet Ownership Growth
  • Market Trends
    • Market Size & Composition
      • U.S. Retail Sales of Pet Medications at $8.6 Billion in 2017
        • Table U.S. Retail Sales of Pet Medications, 2013-2017 (in billions of dollars)
      • Share of Sales by Animal Type
      • Share of Sales by Distribution Channel
        • Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2017 (percent)
        • Table Share of U.S. Sales of Pet Medications by Type, 2017 (percent)
    • Market Outlook
      • The Veterinary Market
      • Higher-Income Households a Key Segment
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2009-2015 (percent)
      • The Human/Animal Bond
      • Humanization & Wellness
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," by Age Bracket, 2017 (percent)
      • Age of Pets
        • Table Age of Dogs and Cats, 2017 (percent of pet owners)
      • Weighty Issues
        • Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
      • Small Dogs Rule, but Medium Sizes Rebound
        • Table Size of Pet Dogs, 2012-2017 (percent of dog owners)
        • Table Size of Most Recently Acquired Pet Dog, 2014-2017 (percent of dog owners)
      • Millennial Pet Owners
      • Ownership Trends
      • Funding from Morris Animal Foundation
      • A Third Spend Less
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
      • Economy Still Slow, but Many Indicators Show Positive Signs
        • Table Economic Mood of U.S. Pet Households, 2013-2017 (percent)
        • Table Economic Outlook of U.S. Pet Households, 2013-2017 (percent)
      • Veterinary Visits
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2016
      • Pet Owners Rely on Vet Advice
        • Table Percentage of Dog and Cat Owners Who Rely on Their Veterinarian for Advice, by Topic of Advice, 2016
    • Looking Ahead
      • Projected Market Growth: Sales to Crack $11 Billion by 2021
        • Table Projected U.S. Retail Sales of Pet Medications, 2017-2021 (in billions of dollars)
  • Marketers & Products
    • Competitive Overview
      • Prescription & Non-prescription Marketers
      • Global Animal Health Rankings Gets Another Change
        • Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2015-2016 (in millions of dollars)
        • Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Total vs. Animal Health, 2015-2016 (in millions of dollars)
        • Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Animal Health, 2017 (projected) (in millions of dollars)
    • Retail Pet Medication Marketers
      • Notable Deals
      • Generics Increasing Competition, Spurring Innovation
      • Chewables: The Next Generation
    • Parasiticides – Competitive Landscape
      • Merial Brands Lead the Flea/Tick Charts
        • Table Marketer Shares of U.S. Flea & Tick Sales, 2017 (percent)
      • Moving Forward with NexGard and Frontline
    • Bayer's Lineup Packs a Punch
      • Bayer's Channel Diversification
    • Zoetis Eyes a Bigger Slice of Parasiticide Market
    • Elanco's Growth
    • Virbac's Offerings
    • Ceva Picks Up Growth
    • Bravecto Guides Merck Animal Health's Growth
    • Central Garden & Pet
    • Hartz
    • Perrigo Leads Generics
    • PetIQ Makes Inroads With Own Brands
    • Fighting for Your Patent
      • Elanco
    • The Heartworm Market
      • Virbac Sees Competitive Market
      • Elanco Adds Interceptor Plus to Lineup
      • HEARTGARD Keeps Rolling
      • Broad Spectrum Wormers
    • Therapeutics and Vaccines
      • Cancer
    • Brain Health
    • Pain Management
      • Major Brands
    • Diabetes
    • Heart Health
    • Ear Infections
    • Skin Allergies
    • Anxiety
      • Table Purchase of Products to Relieve a Pet's Anxiety/Stress, Last 12 Months (percent of dog owners vs. cat owners)
    • Vaccines
    • Other Pet Medications
  • Sales Trends
    • Pet Owners Have Options
      • Online Sales
        • Table Level of Agreement with Statement: "I am buying pet products online more than I used to," 2012-2017 (percent)
        • Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
      • Vet-VIPPS Changes to the .Pharmacy Domain
      • Veterinary Pharmacies Online
      • Growth Improves for PetMed Express
        • Table PetMed Express Sales, 2007-2017 (in millions of dollars)
      • Petco Ups Its Pet Med Game
      • Mass Market Retailers Emphasize Pet Meds
      • Veterinary Services Inside Pet Superstores
        • Table Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Veterinary Services in Last 12 Months, 2016 vs. 2017
      • Mobile Clinics
        • Table Percentage of Dog or Cat Owners Who Have Visited a Mobile Veterinary Clinic in Last 12 Months, 2017
      • Fairness to Pet Owners Act
    • Pet Specialty Highlights Flea & Tick
  • Consumer Trends
    • Pet Medication Purchasing Patterns
      • Most Dog or Cat Households Use Flea/Tick Products
        • Table Percentage of Dog or Cat Owners Who Purchase Flea & Tick Care Medications or Medicated Products, 2014-2017 (U.S. dog- or cat-owning households in thousands)
      • Spot On Still on Top
      • Owners Choose Fipronil-Based Products
        • Table Share of Flea & Tick Care Medication Purchasers by Brand, 2017 (U.S. dog owners)
        • Table Share of Flea & Tick Care Topical Medication Purchasers by Brand, 2017 (U.S. cat owners)
    • Demographics for Flea & Tick Brands
      • Table a Index for Use of Flea/Tick Products by Brand, 2017
      • Table b Index for Use of Flea/Tick Products by Brand, 2017
    • 67% of Dog-Owning Households Use Heartworm Meds
      • Table Index for Use of Heartworm Control Medications for Dogs, 2017
      • Heartworm Brand Preferences
        • Table Share of Heartworm Purchasers by Brand, 2017 (U.S. dog owners)
      • Allergy Meds Top List of Other Pet Medications
        • Table Use by Type of Selected Other Pet Medications for Dogs and Cats, 2017 (percent)
        • Table Purchasing by Channel of Selected Other Pet Medications for Dogs, 2017 (percent)
        • Table Purchasing by Channel of Selected Other Pet Medications for Cats, 2017 (percent)
      • Key Brick-and-Mortar Channels
        • Table Brick-and-Mortar Channel Choices for Pet Medications, Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
      • Flea/Tick Owners Favor Amazon
        • Table Purchasing of Flea/Tick Products for Dogs by Online Source, 2017 (percent)
        • Table Purchasing of Flea/Tick Products for Cats by Online Source, 2017 (percent)
    • Pet Med Psychographics
      • Consistency of Pet Med Purchases Among Pet Owners
        • Table Levels of Agreement/Disagreement with Statement, "I Am Buying More Pet Medications Than I Used To": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "The Current Range of Pet Medications Is Not Adequate": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Am Interested in New Types of Pet Medications": Dog Owners vs. Cat Owners, 2017 (percent)
      • Age- and Weight-Related Issues Not a Purchase Driver
        • Table Levels of Agreement/Disagreement with Statement, "Age-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "Weight/Obesity-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2017 (percent)
      • Attitudes on Veterinarian/Professional vs. Store Products
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications Available at the Stores Where I Buy Pet Products": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, the Products Available in Stores Are Just as Effective as Those Available Through Veterinarians": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, I Would Trust Generic or Store-Brand Products if They Contained the Same Active Ingredients": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "Veterinarian-Dispensed Spot-On (Topical) Flea/Tick Products Are Too Expensive": Dog Owners vs. Cat Owners, 2017 (percent)
      • Alternatives to Pet Meds
        • Table Levels of Agreement/Disagreement with Statement, "I Avoid Using Pet Medications as Much as Possible": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Prefer to Try Holistic/Natural Pet Treatments Including Nutritional Supplements Before Resorting to Pet Medications": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "High-Quality Pet Foods Are Effective as a Preventive Pet Health Treatment": Dog Owners vs. Cat Owners, 2017 (percent)

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