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Pet Food in the U.S., 13th Edition

Pet Food in the U.S., 13th Edition

This 2017 edition of Pet Food in the U.S. analyzes the retail market for pet food in the United States. The full retail spectrum is covered, including mass-market outlets (supercenters/mass merchandisers, supermarkets, etc.), pet specialty stores (chains and independents), and other channels (farm/feed, Internet, etc.). The report examines the following categories:

  • Dog Food, subdivided into four forms: Dry, Wet, Semi-moist, and Frozen/Refrigerated.
  • Cat Food, also subdivided into four forms: Dry, Wet, Semi-moist, and Frozen/Refrigerated.


  • Executive Summary
    • Scope and Methodology
      • Two Animal Categories: Dog and Cat
      • Report Methodology
    • Market Size and Growth
      • Pet Food Tops $26 Billion
        • Table U.S. Retail Sales of Pet Food, 2013-2017 (in billions of dollars)
      • Mass and Pet Specialty Superstores Spin Wheels
      • Dog Food Succeeds in Natural Supermarkets
      • Channel Preferences
        • Table Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2017 (percent)
      • Sales Growth Through 2022
        • Table Projected U.S. Retail Sales of Pet Food, 2017-2022 (in billions of dollars)
    • Market Outlook
      • Economy Still Slow, But Many Indicators Show Positive Signs
      • A Third Spend Less
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
      • Pet Owners' Monthly Spend
        • Table Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
      • Pampering Your Pet Family
      • The State of Humanization
      • Age of Pets
      • Weighty Issues
        • Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
      • Growing Concerns about Pet Food Safety
    • Competitive Trends
      • M&A and Investment Activity
      • Brand Differences Between Mass and Pet Specialty
      • Expanding Production and Distribution
    • Retail Trends
      • PetSmart and Petco's Sales Pass $12 Billion Mark
      • Online Sales
        • Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
      • BOPIS, Home Delivery and In-Store Purchases
    • Pet Consumer Trends
      • Pet Ownership and Population Trends
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2013-2017 (percent of and number of U.S. households in millions)
    • Product and Marketing Trends
      • Natural Products Power Pet Food Growth
      • Grain-Free and Other "Free-of" Claims
      • Pet Food's Preventive Health Benefits
        • Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2015-2017 (percent)
      • Made in USA the Top Claim
        • Table Draw for Selected Product Claims Among Dog and Cat Food Purchasers, 2017 (percent)
      • Proteins
        • Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 (percent of dog owners vs. cat owners)
        • Table Types of Pet Food Purchased: By Protein Content, 2017 (percent)
      • Ancestral Themes
      • GMOs
      • Micro-Targeted and Functional Pet Foods
        • Table Dog Food Purchasing by Size Formulation, 2017 (percent)
      • DIY Pet Food
      • Home-Delivered Pet Food
        • Table Agreement with Statement: "I regularly have dog or cat food delivered to my home," 2016 and 2017 (percent)
      • Marketing Trends
    • Dog Food Market Size and Growth
      • Historical and Projected Dog Food Retail Sales
        • Table U.S. Retail Sales of Dog Food, 2013-2022 (in millions of dollars)
    • Cat Food Market Size and Growth
      • Historical and Projected Cat Food Retail Sales
        • Table U.S. Retail Sales of Cat Food, 2013-2022 (in millions of dollars)
    • Market Opportunities
      • Opportunity 1 – Mainstreaming of Natural Products
      • Opportunity 2 – Premium Cat Products
      • Opportunity 3 – Pet Obesity
      • Opportunity 4 – Semi-Homemade and Personalization
      • Opportunity 5 – Exploring E-Commerce
      • Opportunity 6 – Millennials
      • Opportunity 7 – Clean Label Products
      • Opportunity 8 – Cat and Dog Ownership Growth
      • Opportunity 9 – Promoting sustainability and corporate responsibility
  • Market Overview
    • Introduction
      • Two Animal Categories: Dog and Cat
      • Other Marketing Classifications
    • Market Size and Growth
      • Pet Food Tops $26 Billion
        • Table U.S. Retail Sales of Pet Food, 2013-2017 (in billions of dollars)
      • Mass and Pet Specialty Superstores Spin Wheels
      • Dog Food Succeeds in Natural Supermarkets
        • Table Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2015 vs. 2016 (in millions of dollars)
        • Table Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2015 vs. 2016 (percent)
      • Specialty/Gourmet Supermarket Sales Down
        • Table Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2015 vs. 2016 (in millions of dollars)
        • Table Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2015 vs. 2016 (percent)
      • Dog Food Rules Pet Food Sales
        • Table Share of Dollar Sales of Pet Food by Category, 2017 (percent)
      • Dry Pet Food Dominates Sales
        • Table Share of Dog and Cat Food by Form, 2017 (percent)
      • Pet Food Sales by Form: Dry Dog Food at Over 50% of Market
        • Table Share of Sales of Dog and Cat Food Forms, 2017 (percent)
      • Channel Preferences
        • Table Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2017 (percent)
        • Table Retail Outlets for Dog and Cat Food Purchases, 2017 (percent)
    • Market Outlook
      • Economy Still Slow, But Many Indicators Show Positive Signs
        • Table Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2014-2017 (U.S. pet-owning households)
        • Table Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2014-2017 (U.S. pet-owning households)
      • A Third Spend Less
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
      • Pet Owners' Monthly Spend
        • Table Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
        • Table Pet Food Purchasing by Price Level, 2015-2017 (percent of dog owners vs. cat owners)
      • Keeping Pet Owners Healthy
        • Table Agreement with Statement: "My dog or cat has a positive impact on my mental health," 2017 (percent)
        • Table Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2017(percent)
      • Pampering Your Pet Family
        • Table Agreement with Statement: "Every once in a while, I like to `splurge' on an item for my pets," 2017 (percent)
      • The State of Humanization
      • Health and Wellness
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," by age, 2017 (percent)
      • Age of Pets
        • Table Age of Dogs and Cats, 2017 (percent of pet owners)
      • Weighty Issues
        • Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
      • Growing Concerns about Pet Food Safety
        • Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2017 (percent of dog owners vs. cat owners)
        • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2017 (percent of dog owners vs. cat owners)
    • Looking Ahead
      • Sales Growth Through 2022
        • Table Projected U.S. Retail Sales of Pet Food, 2017-2022 (in billions of dollars)
    • Competitive Overview
      • M&A and Investment Activity
      • Big Three Capture Majority of Mass-Market Pet Food Sales
      • Pet Specialty Brands
      • Natural/Organic Specialists
      • Veterinary Diet Marketers
      • Expanding Production and Distribution
      • Private Label a Critical Industry Component
      • In Brands We Trust
        • Table Level of Agreement with Statement: "I trust the quality of pet foods produced by…" 2017 (percent)
    • Retail Channel Trends
      • PetSmart and Petco's Sales Pass $12 Billion Mark
        • Table PetSmart and Petco Sales and Number of Stores, 2001-2016 (aggregated, in units and millions of dollars)
      • Other Pet Specialty Players
      • Walmart and Pets
      • Pet Deals at Target
    • Supermarkets
    • Wholesale Clubs
      • Online Sales
        • Table Level of Agreement with Statement: "I am buying pet products online more than I used to," 2012-2017 (percent)
        • Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
      • BOPIS, Home Delivery and In-Store Purchases
        • Table Where Dog Food Was Purchased in Last 12 Months (percent of dog owners)
        • Table Where Cat Food Was Purchased in Last 12 Months (percent of cat owners)
    • Pet Consumer Trends
      • Pet Ownership and Population Trends
        • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2013-2017 (percent of and number of U.S. households in millions)
        • Table Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2012-2017 (percent of U.S. households)
        • Table Household Populations for Selected Dog- or Cat-Owning Classifications, 2012-2017 (thousands of U.S. households)
      • Boomers and Millennials
        • Table Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (percent of U.S. households)
        • Table Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (number of U.S. households in thousands)
        • Table Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (U.S. households)
        • Table Indexes for Dog or Cat Ownership: By Age Cohort, 2013 vs. 2017 (U.S. households)
        • Table Number of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
        • Table Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)
      • Multiple Pet Ownership Trends
        • Table Multiple Pet Ownership in the United States by Animal Type, 2013 vs. 2017 (percent of petowning households)
      • Pet Household Demographics
        • Table Demographics of Dog and Cat Owners, 2017 (index)
      • Organic Pet Food and Channel Choices
        • Table Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2017 (percent of U.S. households with pets)
        • Table Level of Agreement with Statement: "I place a priority on buying organic pet food," 2017 (percent)
      • Coupon Use
  • Product and Marketing Trends
    • Natural Products Power Pet Food Growth
      • Natural Pet Food Resonates with Consumer Mindsets
      • Many Facets of the Natural Platform
      • Natural Platform Spurs Continued Innovation
      • Growing Demand for Clean Label Products
      • Senior, Weight Management and Special Needs Products
        • Table Pet Food with Health and Wellness Formulations Used Among Dog and Cat Owners, 2017 (percent)
      • Preventive Benefits
        • Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2015-2017 (percent)
      • Made in USA the Top Claim
        • Table Top Claims by Draw Among Dog or Cat Food Purchasers, 2017 (percent)
      • Grain-Free and Other "Free-of" Claims
        • Table Dog and Cat Owners Currently Using Pet Food, By Free-Of Claim, 2017 (percent)
      • GMOs
        • Table Level of Agreement with Statement: "I place a priority on buying non-GMO pet food," 2017 (percent)
      • Nutrition Claims
        • Table Dog and Cat Owners Currently Using Pet Food: By Nutrition Claims, 2017 (percent)
    • Spotlight on Protein
      • Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 (percent of dog owners vs. cat owners)
      • Table Dog and Cat Owners Currently Using Pet Food: By Protein Content, 2017 (percent)
      • Ancestral Themes
        • Table Vegetables and Grains Considered Good Ingredients, 2017 (percent of pet owners)
    • Micro-Targeted and Functional Pet Foods
      • Table Dog Food Purchasing by Size Formulation, 2017 (percent)
    • Taste
      • Table Level of Agreement with Statement: "I place a priority on buying tasty pet foods my pets will especially like," 2017 (percent)
    • Beyond Humanization
      • Human-Grade Pet Food
      • Gourmet Meals
      • DIY Pet Food
        • Table Home-Cooked Meal Preparation in Last 30 Days, 2017 (percent)
      • Meal Enhancement and Toppers
        • Table Pet Owner Use of Food Add-ins, 2017 (percent)
      • Home-Delivered Pet Food
        • Table Agreement with Statement: "I regularly have dog or cat food delivered to my home," 2016 and 2017(percent)
      • Momentum Continues in Raw Segment
    • Marketing Trends
      • Pet Food Marketing Online
      • Channel Strategies
      • Sustainability, Corporate Responsibility, and "Green" Practices
      • Pet Brands and Community Relations
        • Table Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014-2017 (percent)
        • Table Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014-2017 (percent)
        • Table Agreement with Statement: "I have contributed time or money to pet welfare or rescue causes," 2016 vs. 2017 (percent of dog owners vs. cat owners)
  • Dog Food
    • Market Size and Growth
      • Historical and Projected Dog Food Retail Sales
        • Table U.S. Retail Sales of Dog Food, 2013-2022 (in millions of dollars)
    • Marketer and Brands
      • Dry Dog Food Champions
      • Cesar is King of Wet Dog Food
      • Freshpet Owns the Frozen/Refrigerated Dog Food Category
      • Semi-Moist Segment
    • Dog Food Purchasing Patterns
      • Most Dog Owners Buy Dry Dog Food
        • Table Dog Food Purchasing Patterns by Type, 2013 vs. 2017 (percent of U.S. dog-owning households)
        • Table Dog Food Formulation Used in Last 12 Months by Age Group (percent of dog owners)
      • Pedigree Tops in Household Penetration by Wide Margin
        • Table Dry Dog Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
        • Table Wet/Moist Dog Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
      • Other Dog Food Brand Penetration
        • Table Dog Food Brands Purchased in the Last 12 Months, 2017 (percent of dog owners)
  • Cat Food
    • Market Size and Growth
      • Historical and Projected Cat Food Retail Sales
        • Table U.S. Retail Sales of Cat Food, 2013-2022 (in millions of dollars)
    • Marketers and Brands
      • Nestlé Purina's Hold on Wet Cat Food
      • Nestlé Purina Has Half Dry Cat Food
      • Refrigerated Cat Food Niche
    • Cat Food Purchasing Patterns
      • Canned Food Is Stronger in Cat Arena
        • Table Cat Food Purchasing Patterns by Type, 2013 vs. 2017 (percent of U.S. cat-owning households)
        • Table Cat Food Formulation Used in Last 12 Months, By Age Group (percent of cat owners)
      • Friskies Tops Usage
        • Table Dry Cat Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
        • Table Wet/Moist Cat Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
      • Other Cat Food Brand Penetration
        • Table Cat Food Brands Purchased in the Last 12 Months, 2017 (percent of cat owners)

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