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Home Food Gardening: U.S. Market Trends & Opportunities

Publisher Packaged Facts
Published Jan 13, 2021
Length 145 Pages
SKU # LA16470677

Description

Home Food Gardening: U.S. Market Trends & Opportunities

In 2020, the coronavirus pandemic had a significant effect on food gardening activity. Packaged Facts has found that over 25% of consumers agree they are planting a food garden because of the pandemic. Survey results also reveal that those who live in a household with a food garden are more likely to be concerned about the pandemic, to report negative personal effects, and to be changing their habits as a result of the coronavirus.

Home Food Gardening: U.S. Market Trends & Opportunities is the go-to source for a complete understanding of U.S. consumer trends in food gardening. This report combines Packaged Facts’ extensive monitoring of the food and beverage and gardening market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for consumption and production of fresh produce, retail sales of lawn and garden consumables, and demand for power lawn and garden equipment and home and garden pesticides. Consumption, production, sales, and demand values of these items are provided for 2009, 2014, 2019, and projected for 2024.   

Table of Contents

145 Pages
    • Reasons for Food Gardening
    • Food Gardening Trends
    • Key Demographics
    • Scope
    • Highlights
    • More Than One-Fourth of Consumers Are Planting a Food Garden Because of the Coronavirus
    • Consumers with a Food Garden Are More Concerned About the Coronavirus
    • More Consumers Who Report They or Someone in Their Household Has a Food Garden Are Experiencing Negative Personal Effects of the Pandemic
    • Even More Report Negative Effects on Friends/Family
    • Effects on Work Are Higher Among Food Gardeners
    • Consumer Concerns About Safety Are Rising in the Wake of the Pandemic
    • Eating Habits Are Changing
    • First Time Use of Convenient Food Ordering Methods Is Higher Among Food Gardeners
    • Increasing Use of Convenient Food Ordering Methods Is Higher Among Food Gardeners
    • Highlights
    • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
    • Clean Label Trends Are Important to Food Gardening, as Home Gardening Produces the Cleanest Foods
    • Drivers of Food Purchase Decisions
    • Health Benefits in Foods
    • Food Safety Issues
    • Convenience Used to Mean Unhealthy Foods, but Meal Delivery Services Are Making Convenient and Healthy Meals with Local and Fresh Ingredients
    • Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
    • Trends in Fresh Produce
    • Consumers Think Small and Medium Businesses Have More Credibility
    • Community Supported Agriculture and Farmers' Markets
    • Fresh Produce Sold at Stores Is Less Nutritious Than Produce Grown at Home Due to Degradation
    • Farm to Table Dining – Out and at Home
    • Highlights
    • Easy to Use and Low Maintenance Products
    • Plant Parents and Millennials
    • Do-it-for-Me (DIFM) Services
    • Enjoyment of Caring for a Lawn & Garden
    • Organic Gardening
    • Community Gardens
    • Xeriscaping and Water Management
    • Indoor Gardening and Hydroponics/Aeroponics
    • Urban Gardening
    • Container Gardening
    • Outdoor Living
    • Bee-Friendly and Wildlife Gardens
    • Home Canning and Food Preservation Activity Up
    • Home Gardening as a Lifestyle
    • Companies Selling Live Plants and Seeds Market Their Brands During the Off-Season with Gift Cards and Holiday Specials
    • Lawn & Garden Consumables
    • Power Lawn & Garden Equipment
    • Home & Garden Pesticides
    • Highlights
    • A Large Minority of Consumers Report They or Someone in Their Household Has a Food Garden
    • Consumers with a Yard, Lawn, or Garden Space at Home Are More Likely to Have a Food Garden
    • Food Gardeners Are Most Likely to Own Their Residence
    • Home Gardeners Are More Likely to Follow Non-Omnivore Diets/Eating Philosophies
    • Higher Income Consumers Are More Likely to Have a Food Garden
    • Those Living in the West and Northeast Are Most Likely to Report Food Gardening
    • Urban Consumers Are More Likely to Have a Food Garden, Despite Having More Limited Space
    • Food Gardening Activity by Race and Ethnicity
    • Higher Educational Attainment Correlated with More Food Gardening Activity
    • Full Time Workers and Current Students Are Most Likely to Have a Food Garden
    • Those with Children and People Who Are Married/Partnered Are More Likely to Have a Food Garden
    • Younger Consumers Are More Likely to Report Having a Food Garden
    • Men Are More Likely to Report Having a Food Garden Than Women
    • Highlights
    • Reasons for Maintaining a Food Garden
    • Food Gardeners Are More Likely to Care About Food Sustainability, Organic Foods, and Preserving Food at Home
    • Some Food Gardeners Have Ceased This Activity
    • Reasons Some Consumers Do Not Maintain a Food Garden
    • Consumers with a Food Garden Place a Higher Priority on Food Packaging Features
    • Consumers Who Have a Food Garden Are More Choosy About Food
    • People with a Food Garden Report More Frequent Purchases of Food via Convenient Methods
    • Clean Label Eating Is Highly Correlated with Food Gardening
    • Engaging in Outdoor or Home Improvement Projects Is More Common Among Food Gardeners
    • Home Food Gardening Correlates with New Installation of Outdoor Structures

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