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Healthy-Ingredient Snacks in the U.S., 2nd Edition


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Healthy-Ingredient Snacks in the U.S., 2nd Edition

This second edition of Healthy-Ingredient Snacks in the U.S. provides an in depth analysis of healthy-ingredient snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends driving sales. The report covers sales of snack bars, snack nuts, fruit snacks, and trail mixes, as well as adding the meat snack category for this latest report edition. No other market research report provides both the comprehensive analysis and extensive data Healthy-Ingredient Snacks, 2nd Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Healthy-Ingredient Snacks, 2nd Edition was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Experian Simmons, and Packaged Facts’ own National Consumer Survey. Other primary research includes interviews with healthy-ingredient snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection.


  • Executive Summary
    • Scope and Methodology
    • The Market
      • Sales by Category
        • Table U.S. Retail Category Sales of Healthy-Ingredient Snacks, 2014-2020 (in millions of dollars)
      • Sales by Channel
      • Sales and Market Trends
      • Market Opportunities and Drivers
    • Marketers and Brand Shares
      • Acquisitions and Mergers
      • Major Food Producers Get Into Meat Snacks
      • Hershey Diversifying Away from Candy
    • Marketing and Retail Trends
      • Clean Labeling and GMO Labeling
      • Retailers Marketing Private Label Healthy Snacks
      • Grocery Channel Trends
      • Convenience Store Trends
      • Mass Merchandisers Slow to Respond to Healthy Eating Trends
    • New Product Trends
    • Consumer Trends
      • Popularity of Healthful Snacking
      • Healthy Snackers Prefer Healthy Lifestyles
      • Food and Health Trends
      • Demographics of Healthy-Ingredient Snacking
  • Market Projections and Opportunities
    • Key Points
    • Scope
    • Methodology
    • Market Opportunities and Drivers
      • "Free From" Remains a Top Marketing Trend
      • Increased Health Awareness in Snackers
      • A Protein High
      • Bite-Size Snacks and Single-Serve Sizing
      • Reducing Sugar to Improve Healthfulness
      • The Use of "Natural" Set to Shift
      • Consumers Demand Innovative Flavors
      • When a Snack Is Just a Snack
    • Market Forecast
      • Table U.S. Retail Sales Forecast of Healthy-Ingredient Snacks, 2015-2020 (in millions of dollars)
      • Table U.S. Retail Category Sales Forecast of Healthy-Ingredient Snacks, 2015-2020 (in millions of dollars)
  • Market Size and Segmentation
    • Key Points
    • Healthy-Ingredient Market Continues Steady Growth
      • Table U.S. Retail Sales of Healthy-Ingredient Snacks, 2010-2015 (in millions of dollars)
    • Sales by Category
      • Table U.S. Retail Sales of Healthy-Ingredient Snacks by Category, 2015 (in millions of dollars)
    • Sales by Channel
      • Sales in the Convenience Channel
    • Sales and Market Trends
      • IRI MULO-Tracked Sales Trends
        • Table IRI MULO-Tracked Mass-Market Sales of Healthy-Ingredient Snacks: By Category, 2015 (in millions of dollars, units, and volume measures and percentage change)
      • Sales, Unit, and Volume Market Growth Trends
      • Trends in Dried Fruit
        • Table IRI MULO-Tracked Mass-Market Sales of Dried Fruit Snacks, 2015 (in millions of dollars, units, and volume measures and percentage change)
      • High Volume Snacking Trends
        • Table Healthy-Ingredient Snacks Consumption in Last 30 Days: By Category, 2005 vs. 2015 (in thousands of adults and number of snacks)
  • The Marketers
    • Key Points
    • Marketers and Brand Shares
      • Competitive Highlights of Healthy-Ingredient Snack Categories
        • Table IRI MULO-Tracked Mass-Market Sales of Meat Snacks (in thousands of dollars and market share and percent change)
        • Table Usage Rates for Selected Brands of Meat Snacks, 2015 (number and percent of households)
        • Table Usage Rates for Selected Brands of Nut Snacks, 2015 (number and percent of households)
        • Table Usage Rates for Selected Brands of Breakfast, Cereal, and Granola Bars, 2015 (number and percent of households)
        • Table Usage Rates for Selected Brands of Energy and Diet Bars, 2015 (number and percent of adults)
        • Table Usage Rates for Selected Brands of Fruit Snacks, 2015 (number and percent of adults)
    • Competitive Trends
      • Mergers and Acquisitions
        • Table Key Acquisitions Among Healthy-Ingredient Snack Marketers, 2015–June 2016
      • Hershey Diversifying Away from Candy
      • Meat Marketers Get Artisanal
  • Marketing and Retail Trends
    • Key Points
    • Healthy-Ingredient Snack Marketers Supporting Causes
    • Packaging Trends for Healthy-Ingredient Snacks
      • Clean Labeling
      • GMO Labeling Coming to Healthy-Ingredient Snacks (and Everything Else)
    • Marketing Highlights
      • Jack Link's Unveils Meatzilla for National Jerky Day
      • LÄRABAR on Television
      • That's it. Fruit Bars now Available in Space
      • Bigs Combines Seeds with Stubb's Smokey Sweet BBQ Sauce
    • Retailers Marketing Private Label Healthy Snacks
    • Grocery Channel Trends
      • Aldi Puts Healthy-Ingredient Snacks at Checkouts
    • Convenience Store Trends
      • Store Placement Key to Healthy-Ingredient Snack Sales
      • 7-Eleven Introduces Two Premium Snack Brands
    • Mass Retailers Slow to Respond to Healthy Eating Trends
  • New Product Trends
    • Key Points
    • Nut Snacks Reinforcing Major Snack Trends
      • Sweet and Salty for Nuts
      • Puffed Nuts in the Future?
    • Nutritional Bar Trends
      • Nature's Bakery, Fit Crunch Best New Products in Convenience Stores
      • Hershey and Mars Moving into Nutrition Bars
      • Protein Bar Trends
    • Other Healthy-Ingredient Bar Trends
      • New Breakfast Bars
      • Caffeine Moving Beyond Energy Bars
    • Fruit Snack Trends
      • Fruit Snack Innovations
      • Organic a Key Selling Feature for Fruit Snacks
      • Squeeze Pouches for Adults
    • New Meat Snack Products and Trends
      • Innovative Ingredients
      • Cricket (Flour) for the Win
    • New Trail Mix Products and Trends
      • Bar Marketers Expanding into Trail Mixes and Granola
    • Private Label Offerings
  • Consumer Trends
    • Key Points
    • Healthy-Ingredient Snacks Found in 87% of U.S. Households
      • Table Usage Rates by Type of Healthy-Ingredient Snack, 2015 (number and percent of households)
      • One-Quarter of Healthy-Ingredient Snacking Adults Are High Volume Snackers
        • Table Overall vs. High-Volume Usage Rates for Healthy-Ingredient Snacks: By Category, 2015 (number and percent)
    • Popularity of Healthful Snacking
      • Table Key Demographics of Snackers Who Usually Eat Healthy Snacks, 2015 (number, percent, and index among adults)
      • Healthy Snackers Are High Volume Consumers
        • Table Overall vs. Healthy Snacker Usage Rates for Healthy-Ingredient Snacks: By Category, 2015 (percent and index among adults)
      • Specific Healthy-Ingredient Snack Preferences amongst Healthy Snackers
        • Table Selected Demographic Patterns for Healthy Snackers: By Healthy-Ingredient Snack Category, 2015 (index among adults)
    • Healthy Snackers Prefer Healthy Lifestyles
      • Table Level of Agreement with Selected Lifestyle Statements: Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)
      • Healthy Snackers Have Stronger Views of Healthy Foods
        • Table Level of Agreement with Selected Food Statements: Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)
    • Healthy Snackers Exercise More
      • Table Exercise Frequency of Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)
    • Food and Health Trends
      • Table Level of Agreement Trends in Selected Food and Health Lifestyle Statements, 2005-2015 (percent of adults)
      • People Snacking more and Shifting to Healthy and Salty Snacks
        • Table Level of Agreement Trends in Selected Statements About Snacking, 2005-2015 (percent of adults)
      • Healthy-Ingredient Snacking Trends
        • Table Usage Rates for Healthy-Ingredient Snacks: By Category or Classification, 2005 vs. 2015 (number and percent of adults)
    • Demographics of Healthy-Ingredient Snacking Households
      • Table Household Demographics for Use of Healthy-Ingredient Snacks: By Category, 2015 (indexes)
    • Demographics of Individual Healthy-Ingredient Snackers
      • Table Individual Demographics for Use of Healthy-Ingredient Snacks: By Category, 2015 (indexes)

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