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Coffee Market in the U.S.: Packaged, Single-Cup Brew, and Ready-to-Drink, 9th Edition


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Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition

Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition examines the market for packaged coffee across the U.S. retail spectrum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, and direct-sales channels including catalogs and Internet.

Excluded from the scope of this report are other products such as coffee creamer and other coffee-infused non-beverages.

This report also focuses on retail packaged coffee and not coffee sold at foodservice, although some foodservice trends are touched upon.


  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Coffee Sales Rise to $13.6 billion
      • Table Coffee Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Coffee by Channel
    • IRI-tracked Coffee Shows Healthy Growth
      • Table IRI-Tracked Sales of Coffee: Overall and by Segment, 2016 (in millions)
    • Looking Ahead
      • Table Projected Coffee Sales in the U.S., 2016-2020 (in billions of dollars and percent)
    • Culture of Innovation
    • Diffusion of Innovation
    • JAB Reshapes Market
    • Marketing Trends
    • Product Trends
    • Retail Trends
    • Market Share Concentrated
    • Coffee Consumption Trends
    • Hot and Cold Coffee Usage by Gender
      • Table Coffee Usage by Gender, 2016
  • Coffee Trends & Opportunities
    • Key Opportunities
      • Consumption of Gourmet and Specialty Coffee
      • Marketing
      • Product Form Innovation
    • Factors to Market Growth
      • Culture of Innovation
        • Table Level of Agreement with Statement: "I understand the process behind cold brew coffee," 2016 (percent)
      • Diffusion of Innovation
      • Strategic Consolidation and Investment
  • Market Size and Projections
    • Market Size and Segmentation
      • Coffee Sales Rise to $13.6 billion
        • Table Coffee Sales in the U.S., 2011-2015 (in billions of dollars and percent)
      • Coffee by Channel
        • Table Share of U.S. Sales of Coffee by Channel, 2016 (percent)
      • IRI-tracked Coffee Shows Healthy Growth
        • Table IRI-Tracked Sales of Coffee: Overall and by Segment, 2016 (in millions)
      • Looking Ahead
        • Table Projected Coffee Sales in the U.S., 2016-2020 (in billions of dollars and percent)
  • The Marketers
    • Marketer Shares
      • Concentration at the Top
        • Table Top Marketers of Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
      • J.M. Smucker Leads Way in Ground Coffee
        • Table Top Marketers of Ground Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Ground Coffee Brand Line Gainers, 2016 (in millions)
      • Folger and Private Label Top Ground Decaffeinated
        • Table Top Marketers of Ground Decaffeinated Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Ground Decaffeinated Coffee Brand Line Gainers, 2016 (in millions)
      • Three Companies Control Nearly Three-Quarters of Instant Coffee Category
        • Table Top Marketers of Instant Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Top Marketers of Instant Decaffeinated Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Instant Coffee Brand Line Gainers, 2016 (in millions)
      • Starbucks Dominates in RTD Coffee
        • Table Top Marketers of Ready-to-Drink Cappuccino/Iced Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Ready-to-Drink Cappuccino/Iced Coffee Brand Line Gainers, 2016 (in millions)
      • 90% of Refrigerated RTD Coffee Category in Hands of Four Players
        • Table Top Marketers of Refrigerated Ready-to-Drink Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Refrigerated Ready-to-Drink Coffee Brand Line Gainers, 2016 (in millions)
      • Single Cup Coffee Sees Intense Competition
        • Table Top Marketers of Single-Cup Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Single-Cup Coffee Brand Line Gainers, 2016 (in millions)
      • Whole Coffee Beans Led by Starbucks
        • Table Top Marketers of Whole Coffee Beans by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Whole Coffee Beans Brand Line Gainers, 2016 (in millions)
      • Other Small Categories Also Tracked by IRI
      • Private Label Coffee Led by Single Cups
        • Table Private Label Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
  • Marketing and New Product Trends
    • Range of Approaches
      • Brand Landscape
      • Peet's Celebrates 50 Years
      • Starbucks Explores Branding
      • Doubleshot YouTube Series Explores Creative Passions
      • Folgers Stays on Message
      • Maxwell House Turns to Brand Heritage
      • Gevalia Takes It to Starbucks
      • New Identity for Hills Brothers
      • Eight O'Clock Reveals Its Secrets
      • George Clooney and the Nespresso Lifestyle
      • First U.S. Advertising for Lavazza
      • If Caribou Could Talk
      • Califia Farms Unveils Cold Brew Effort
      • Nescafé Moves from Traditional Websites to Tumblr
    • Product Trends
      • Green Coffee Prices Hit Ground Coffee Segment
      • Starbucks Continues Advance in Retail
      • Kraft Fuels Growth with Single-Serve Pods
      • Single-Serve Pod Market Returning to Earth
      • More Setbacks
      • Specialty Brands Driving Innovation
      • Whole Beans on Trend
      • Instant Form Lags Category
      • Decaffeinated in Decline
      • Cold Brew Origins
      • New Products Surge into RTD Coffee
        • Table Level of Agreement with Statement: "I like the idea of coffee flavored with dairy alternatives such as almond or coconut milk," 2016 (percent)
      • Concentrates and Flavorings Aim for Young Consumers
      • High-Caffeine Segment Getting Buzz
  • Retail Trends
    • A Challenging Mix
      • Retail Channels
        • Table Purchasing Rates for Coffee by Channel, 2016
      • Turbulent Market Landscape
      • New Generation of Coffee Shoppers
      • Starbucks Signature Aisle
      • Cross-Selling at Target
      • Branded Retail
      • New Product Collaborations
      • Online Channel
      • Packaged Goods Brands Explore Online Commerce
      • Amazon Dash Buttons
  • The Coffee Consumer
    • Coffee Consumption Trends
      • Table Usage Rates for Home-Brewed or Home-Made Coffee by Type, 2009-2016 (percent of households)
      • Table Usage Rates for Ready-to-Drink Coffee, 2009-2016 (percent of adults)
      • Table Coffee Maker and Pod Ownership, 2009-2016 (percent of households)
    • Hot and Cold Coffee Usage by Gender
      • Table Coffee Usage Rates by Gender, 2016 (percent of adults)
    • Gender Differences in Frequency of Consumption
      • Table Number of Coffee or Coffee Drinks Consumed Per Day: Overall and by Gender, 2016 (percent of adults)
    • Coffee Channel Habits by Gender
      • Table Coffee Purchasing Patterns by Gender, 2016 (percent of adults)
    • Type Preferences by Age
      • Table Caffeinated vs. Decaffeinated Coffee Consumption Patterns: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Coffee Usage Rates by Form: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Types of Coffee Drunk at Home: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Types of Coffee Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Types of Coffee Drunk Most Often at Home or Restaurants/Cafes): Overall and by Age Bracket, 2016 (percent of adults)
    • Brand Preference Trends

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