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Co-Branded and Affinity Cards in the U.S., 7th Edition

Publisher Packaged Facts
Published Jul 19, 2019
Length 168 Pages
SKU # LA15895396

Description

Special offer: now 10% off original full report price

Co-Branded and Affinity Credit Cards in the U.S., 7th Edition covers the U.S. market for co-branded/affinity credit cards, with an emphasis on co-branded credit card program features and benefits analysis, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting.

More specifically, the report:
  • Provides a market size for U.S. general-purpose credit cards and co-branded credit cards, by network, top issuers, and top 10 programs.
  • Identifies and segments the number of co-branded card programs and program partners by network, issuer, and partnership segment.
  • Provides market segment analysis for co-branded airline credit cards, including partnership changes, revenue, passenger and revenue passenger miles analysis for airlines having co-branded programs; loyalty program usage trends; survey analysis focusing on the relationships among frequent flyer membership, frequent flyer redemption, frequent fliers, co-branded airline credit card usage and demographics; co-branded credit card and loyalty program profiles for Delta Air Lines, American Airlines, and United Airlines, including loyalty program and co-branded credit card program revenue analysis, card purchase value and loans outstanding trends, and program-related trends; and co-branded card program and program partner counts by network and issuer.
  • Provides market segment analysis for co-branded hotel credit cards, including partnership changes and loyalty program usage trends; survey analysis focusing on the relationships among loyalty membership, program redemption, frequent hotel users, co-branded hotel credit card usage and demographics; a co-branded credit card and loyalty program profile for Marriott International, including loyalty program and co-branded credit card program revenue analysis, and program-related trends; card purchase value trends; and co-branded card program and program partner counts by network and issuer.
  • Provides market segment analysis for co-branded retailer cards, including co-branded card program and program partner counts by network and issuer; co-branded credit card profiles for Costco, Sam’s Club, and BJ’s Wholesale Club, including program-related trends; card purchase value trends, co-branded card program and program partner counts by network and issuer; and demographic analysis.
  • Analyzes trends in credit card usage, usage engagement, and usage share by card network over time, focusing on age and HH income trends; and trends rewards vs. non-rewards, co-branded airline and co-branded hotel credit usage trends over time, focusing on HH income trends. General trends are tracked back to 2008; other trends are tracked back to 2010.
  • Identifies the types of co-branded and affinity credit cards used, including engagement analysis and demographic analysis by co-branded and affinity credit card category.
  • Assesses the degree a range of features and benefits influence credit card users and co-branded credit card users to sign up for a co-branded credit card, including perks, discounts, rewards fees, interest, financing, and other card benefits.
  • Analyzes trends in rewards credit card usage, by type of reward; and assesses rewards preferences among co-branded credit card users.

Table of Contents

168 Pages
    • Report Scope
    • Report Summary
    • Co-Branded Credit Card Market Size
    • Airline Co-Branded Credit Card Programs and Partners
    • Consumer Analysis: Frequent Flyers & Airline Co-Branded Card Users
    • Sizing up the Big Three
    • In Focus: Delta Air Lines
    • In Focus: American Airlines
    • In Focus: United Airlines
    • Co-Branded Hotel Credit Card Programs
    • Consumer Analysis: Hotel Loyalty Program & Co-Branded Card Users
    • In Focus: Marriott
    • Retailer Co-Branded Credit Card Brand Partnerships
    • Club Stores: Sizing Up the Big Three
    • In Focus: The Costco Credit Card Program
    • In Focus: The Sam's Club Credit Card Program
    • In Focus: The BJ's Wholesale Club Credit Card Program
    • General-Purpose Credit Card Usage Trends, by Card Type
    • Cards in Wallet: Co-Branded/Affinity vs. Not Co-Branded/Affinity
    • Types of Co-Branded and Affinity Cards Used
    • Co-Branded/Affinity Credit Card Demographic Analysis
    • Co-Branded Credit Card Application Influencers
    • Rewards Credit Cards: Usage Trends over Time
    • Co-Branded Credit Card Users: Attitudes Toward Rewards
    • Alliance Data Systems
    • American Express
    • Bank of America
    • Barclays
    • Capital One
    • Citibank
    • First National Bank of Omaha
    • JPMorgan Chase
    • Synchrony Financial
    • U.S. Bank
    • Background
    • Methodology
    • Table Indexes
    • Terms and Definitions

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