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Affluent Food Shoppers

Publisher Packaged Facts
Published May 28, 2019
Length 119 Pages
SKU # LA15883986

Description

Affluent Food Shoppers

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This report focuses on the food shopping and buying patterns of affluent food shoppers, who are defined as those with a household income of $150,000 or more. Affluent food shoppers are further segmented into mass affluent food shoppers, with a household income of $150,000-$249,999, and highly affluent food shoppers, with an income of $250,000 or more. The report includes an overview of topline opportunities in the affluent food shopper segment, an in-depth assessment of the food purchasing patterns of affluent food shoppers, profiles of their demographic characteristics and attitudes toward food, and an analysis of the channel choices, in-store behavior, and brand preferences of affluent food shoppers.

Table of Contents

119 Pages
    • Overview
    • Methodology
    • Topline Insights and Opportunities
    • Food Buying Patterns
    • Profile of Affluent Food Shoppers
    • Retailing and Marketing to Affluent Food Shoppers
    • Overview of Affluent Food Shoppers
    • Topline Insights
    • The Best Opportunities
    • Ways for Grocers to Improve Outreach to Affluent Shoppers
    • Food Expenditure Highlights
    • Affluent Food Shoppers in the Perimeter of the Store
    • Affluent Food Shoppers in the Center of the Store
    • Demographic Profile
    • Attitudes Toward Food
    • Grocery Channel Choices
    • In-Store Behavior
    • Brand Choices of Affluent Food Shoppers

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