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Affluent Consumers: Demographic Patterns and Spending Trends, 7th Edition

Publisher Packaged Facts
Published Oct 06, 2017
Length 137 Pages
SKU # LA15000101

Description

Special offer: now 20% off original full report price

Affluent Consumers: Demographic Patterns and Spending Trends, 7th Edition

Affluent Consumers: Demographic Patterns and Spending Trends, 7th Edition, highlights some of the cross-currents in the affluent consumer market in an era marked by this widening gulf between the affluent and everyone else. One finding of potential importance to luxury marketers is that some affluent consumers cope with the stigma of wealth in today’s winner-take-all economy by refusing to think of themselves as being affluent or wealthy at all. They prefer to identify simply as “comfortable” or “fortunate” or even as “middle class.”

In the report Packaged Facts defines the affluent consumer market as including adults with a household income of $250,000 or more. To the extent possible with available data, the report also focuses on consumers with a household income of $500,000 or more.

Table of Contents

137 Pages
    • Scope and Methodology
    • Topline Insights
    • Personal Profile of Affluent Consumers
    • Consumer Profile
    • Financial Profile of Affluent Consumers
    • Marketing to Affluent Consumers
    • Market Trends
    • Key Market Opportunities
    • Demographic Highlights
    • Political and Social Values
    • Highlights of Consumer Attitudes and Behavior
    • Overview of Spending Patterns
    • Profile of Affluent Investors
    • Use of Financial Services
    • Overview
    • Case Studies of Marketing to the Affluent Consumer
    • Post-Recession Trends
    • Personal Profile of Affluent Consumers
    • Use of Financial Services
    • Consumer Attitudes and Behavior

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