Automotive Collision Avoidance Systems Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Automotive Collision Avoidance Systems Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The automotive collision avoidance systems market was valued at USD 41 billion in 2020 and is expected to reach USD 82 billion by 2026, registering a CAGR of 12.11% during the forecast period.

The COVID-19 pandemic had a severe impact on the automotive collision avoidance systems market. The low automotive sales registered in 2020 indicated the low sales for the collision avoidance systems. Moreover, due to the lockdown norms established to curb the transmission of the virus, the R&D activity and production of collision avoidance systems were halted. However, post-pandemic, the prospects for collision avoidance systems look positive due to the projected increase in the use of autonomous vehicles.

Automotive collision avoidance systems prevent imminent crashes by receiving inputs from the environment and adapting accordingly. They take control and perform functions that are difficult for drivers in complex situations. They use sensors and cameras to collect data and process it through controller units. These units send signals to drivers to alert them about concerns that increase the risk of collision and injury, both regarding their driving and other’s driving.

Various initiatives by governments of different countries to improve the safety systems onboard a car are being considered major growth factors. For instance, the National Transportation Safety Board (NTSB) of the United States released a list of the 10 most wanted transportation safety improvements at the beginning of 2021. This list suggests incorporating technologies that can be equipped to the vehicles for passenger safety.

· Growing demand for autonomous vehicles is driving the demand for automobile collision avoidance systems. However, market growth is hindered by a high installation cost. On the other hand, rising concerns about automotive safety norms and an increase of electronic integration in vehicles are anticipated to generate further opportunities for expansion in the collision avoidance systems market.

Key Market TrendsIncreasing Demand for ADAS

The advanced driver assistance system (ADAS) market is expected to register huge growth during the forecast period. Increasing safety campaigns by different organizations and large-scale OEMs are significant factors for the increased public awareness of vehicle safety.

Rising awareness among customers is leading to a growth in the demand for vehicles with autonomous and advanced safety features. Government norms and policies are also boosting the sales of the ADAS market. US and European authorities have made installing automotive emergency braking (AEB) and forward collision avoidance/warning systems mandatory up to a certain level in both passenger cars and all commercial vehicles from 2020.

The conventional trend of featuring advanced safety systems in luxury cars is gradually shifting toward standardizing safety systems across all segments of cars. For instance, in a move to increase the use of ADAS systems, United Kingdom's government has approved an automated lane-keeping system (ALKS) in April 2021, designed for use on motorways in slow traffic and other applications.

Tech giants like Google have entered this ADAS space for developing vehicle communication and sensing technology. Passive safety (safety measures to prevent drivers from injuries during or after the crash) has seen a lot of innovations in the past. Active safety (to predict and avoid crashes) is in its initial stage and has a lot to offer. For instance, Continental AG bought stakes in AI chip startup Recogni in February 2021, to develop a chip that helps ADAS systems in real-time object recognition. Any ADAS technology that gets early approval of the majority of players will play a crucial role in the development of fully autonomous vehicles in the future.

Asia-Pacific – Fastest Growing Market

Asia-Pacific comprises countries such as China, India, Indonesia, and Thailand, where customers' disposable income is increasing. The collision avoidance systems market is exhibiting growth in Asia-Pacific due to a faster adoption rate among customers. Various OEMs are now introducing parking assist systems (earlier installed in luxury segment cars only) in mid and small-segment cars to create a point of differentiation from other OEMs.

China is a world leader in the automotive market and the second-largest market after Europe in electric vehicle sales and market value. BYD, a Chinese automotive giant, has launched a new ADAS system called DiPilot in April 2020, to be put into commercial use first in its own Han model vehicle. With this system, BYD aims to become a data center for optimizing the ADAS system by learning driver profiles and driving habits which can be used to train the ADAS systems.

In cost-sensitive markets like India, the ADAS system adoption is still in the nascent stages, majorly due to the high expenditure incurred to buy the vehicles and lack of awareness among buyers concerning the safety the collision avoidance systems provide. This trend is slowly changing for the better due to different awareness programs, campaigns, and government initiatives taking place in the country.

For instance, at the SIAM conference held in 2020, the Union Minister for Road and Highway Transport announced the ministry is working toward a mandate that brings Collision Avoidance systems to all cars by 2022. This statement has created immense opportunities for tech companies to invest in the market. Mando Corp has started working with Mahindra and Mahindra to supply ADAS technology to avoid front collisions by using autonomous emergency braking from 2019.

Competitive Landscape

The automotive collision avoidance systems market is dominated by a few players, such as Continental, Delphi, Denso, Autoliv, Mobileye, Panasonic, and Hella. It is estimated that more than 60 million units of vehicles have been installed with the ADAS system in 2019.

In August 2020, Continental produced 30 million radar sensors to support the worldwide efforts in making driving safer by using collision avoidance systems.

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Companies Mentioned

Continental AG
Delphi Automotive
Denso Corporation
Infineon Technologies
Panasonic Corporation
Robert Bosch GmbH
ZF Group
Autoliv Inc.
Siemens AG
Bendix Commercial Vehicle Systems LLC
Toyota
WABCO Vehicle Control Services
Fujitsu Laboratories Ltd
Magna International
Mobileye
Hyundai Mobis
Hella KGaA Hueck & Co.

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