Marketing to Students - China - September 2017

Marketing to Students - China - September 2017

“Chinese university students are more into trend-leading brand propositions than before and respect values that they do not necessarily agree with. They tend to be more laidback than older generations – appreciating flexible opportunities for learning and earning and shying away from aggressive and pushy ways to achieve.”

– Alina Ma, Senior Research Analyst

This Report looks at the following areas:

Embodying the concept of slowing down
More into “good” and “in” brands
Playing it safe cannot lead to a home run
Young actors unable to effectively trigger young men into buy skin care products


TOC available on request

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