Staying Informed - How you Get the News - US - December 2015
"The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast opinions, but brands also have opportunities to participate in these discussions and to offer their own take."
Bryant Harland, Technology Analyst
This report covers the following areas:
Consumers are frustrated with the way news stories are portrayed Demographic trends vary by subject matter and publishing platform Social discussion versus social reading