Morocco’s outbound market was ranked 63rd in the world in 2014 by the World Bank, reaching 1.85 million departures. Outbound travel is undertaken by 5.5% of the Moroccan population, based on 2014 statistics and includes those in upper-income groups and the rising number of middle-class consumers living in urban environments.”
What factors are impacting Morocco’s outbound travel market? Where are the most popular destinations for Moroccans abroad? How has air liberalisation impacted the market? How are the middle classes impacting the market?