Frequent Travel Programs - US - June 2017

Frequent Travel Programs - US - June 2017

"The travel market continues to benefit from a strong US economy and continued interest in travel. Many adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate to provide a wider variety of ways to accrue and redeem points and miles, members are still most interested in rewards that help reduce travel costs."

- Gina Cavato, Lifestyles & Leisure Analyst

This Report discusses the following key topics:

Despite interest in experiences, members want cash-back bonuses and gift cards 
Young, avid travelers are least likely to be loyalty program members
Relatively few members feel their loyalty pays off
Membership doesn’t mean “loyalty”

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook