"The travel market continues to benefit from a strong US economy and continued interest in travel. Many adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate to provide a wider variety of ways to accrue and redeem points and miles, members are still most interested in rewards that help reduce travel costs."
- Gina Cavato, Lifestyles & Leisure Analyst
This Report discusses the following key topics:
Despite interest in experiences, members want cash-back bonuses and gift cards Young, avid travelers are least likely to be loyalty program members Relatively few members feel their loyalty pays off Membership doesn’t mean “loyalty”