The Changing Dynamics of Group Travel - June 2018
“The group-travel sector has become very dynamic in recent years, growing and diversifying to include virtually every kind of trip and catering to travellers of all ages and from varied backgrounds. The variation of the group-travel sector has occurred in tandem with socioeconomic change and the expansion of the global tourism industry as a whole, as well as in response to changing travel trends.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
How has group travel changed over the last decade or so?
What factors have contributed to the changing dynamics of group travel?
Who travels in groups and where do they go?
What do today’s group travellers want from a trip?
How might group travel change in future?