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Bring Your Own Device (BYOD) vs. Corporate Owned-Personally Enabled (COPE) Strategy for Enterprise Mobility

Mobile Device Management (MDM) policy deployed under Corporate Owned-Personally Enabled (COPE) strategy has recently gained much attention to manage enterprise mobility system of an organization overcoming the pitfalls of the so called “Bring Your Own Device” (BYOD) approach. Factors driving the COPE strategy include adoption corporate data control & security, high cost mobility management, distracted ineffective troubleshooting and challenges, high cost burden on total billing, usage & support staff, and more.

COPE represents a strategy in which an organization extends BYOD for their employees while allowing them to use their device for personal usage wherein security is imposed on the data network - not the device itself. This allows an organization to create a secure environment for data transmission and usage, leading to huge cost savings with respect to total mobility management expenditures when deployed. Mind Commerce research has identified that 77% of BYOD organizations suffered from sensitive data loss leading to negative impact on balance-sheet and roughly two thirds of them are considering COPE as an optimal strategy. It is predicted that 70% of global organizations will deploy vendor managed COPE by 2015.

Key Benefits of Bring Your Own Device (BYOD) vs. Corporate Owned-Personally Enabled (COPE) Strategy for Enterprise Mobility:

  • Understand how IT can leverage COPE benefits
  • Identify strategic benefits of COPE over BYOD (with SWOT analysis)
  • Case studies from successful implementation including evaluation of COPE cost savings
  • Identify mobile workforce adoption trends, employer and employee perception over BYOD, COPE and security issues, and adoption trend by region
Companies in Report:
  • Advantix Solution Group
  • Azurati
  • GOSC
  • HC
  • MED
  • MFG
  • MOBI Wireless Management
  • Nine23
  • Streebo
  • Yahoo
Target Audience:
  • Mobile network operators
  • Mobile network infrastructure providers
  • Mobile Device Management (MDM) companies
  • Mobile personalization and entertainment companies
  • Enterprise mobility management across all industry verticals


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Coit, Mobile Devices In Workplace And Rational For Mdm Policy
1.1 Mdm Trend 2013 To Beyond
1.1.1 % Of Business Consider Using Personal Devices In Workplace As Corporate Security Risk
1.1.2 What 100% Business Believes Over Mobile Workforce
1.1.3 Workplace Mobility Trend Of Professionals 2013 - 2015
1.1.4 Employee Ration Of Using Personal Devices 2013-2015
1.1.5 What Employee Thinks Over Using Personal Devices For Work
1.1.6 Companies On Mobile Workforce Adoption 2013-2015
1.1.7 Company Concern Over Allowing Personal Devices In Workplace
1.1.8 Mobile Workforce Adoption Scenario
1.1.9 Personal Mobile Devices In Today’s Workplace
1.1.10 Mobile Malware Threat & Mobile Workforce Dilemma
1.1.11 How Companies Manage Mobility With Solid Strategy
1.1.12 Company Reply On Byod & Cope: Us Vs. Uk Vs. France Vs. Germany
1.1.13 Byod Vs. Cope Adoption Trend
2.0 Byod Vs. Cope
2.1 How Does It Applies For Mdm?
2.2 Why Byod Is A Growing Threat For Business & It Manager?
2.3 How Byod Increase Cost?
2.4 Swot Analysis
2.5 Why Cope Is Better For Organization & Employees?
3.0 Cope Policy / Model
3.1 How To Develop For Organization?
3.2 Cost-threshold
4.0 Cope Vendor Analysis
4.1 Advantix Solutions Group: Tlm Vs. Replacing Cmo Vs. Cost-effective Model
4.2 Mobi Wireless Management: Cost Threshold Vs. Mobility Budget Vs. Full Scale Cope
4.3 Azurati: Sharepoint2go® Vs. Apps Level Cope
4.4 Nine23: Mobile Information Assurance (Mobileia)
4.5 Streebo: Cloud Enterprise App Store (Eas)
5.0 Case Study
5.1 Yahoo Step Towards Cope And Foresee
5.2 Gosc: Us$2.6 Mlillion Annual Savings Case
5.3 Mfg: Us$380,000 Annual Savings Case
5.4 Hc: Us$240,000 Savings Case
5.5 Med: Us$2.5 Million Savings Case
6.0 Conclusions And Recommendations
Illustrations
Figure 1: % Of Business Consider Using Personal Devices As Corporate Security Risk
Figure 2: % Of Professionals Will Use At Least 2 Or More Than 2 Devices For Work 2013 – 2015
Figure 3: % Of Company Employee Use Their Personal Devices Vs. Ownership Status 2013-2015
Figure 4: % Of Employee Thinks As Right Vs. Want To Break Company Rule Vs. Dislike Mdm On Device
Figure 5: % Of Companies Allow Personal Devices Vs. Mdm Policy Adoption Vs. Allow Corporate Application On Consumer Devices
Figure 6: % Company Considers Data Security Vs. Cost Vs. Support Problem Vs. Smarter Policy Vs. Need Vendor Company While Taking Decision To Allow Personal Devices For Official Work
Figure 7: Scenario Of Companies Who Allowed Personal Devices In Workplace
Figure 8: % Of Personal Mobile Devices In Today’s Workplace
Figure 9: % Of Companies Managing Mobility In Different Ways
Figure 10: % Of Companies In Us, Uk, France & Germany Rely On Byod & Cope
Figure 11: % Of Company Will Adopt Byod Vs. Cope 2013 -2015
Figure 12: % Of Byod Company Reports Cost Increased Due To Byod
Figure 13: Cope Cost Threshold (Copyright: Mobi Wireless Management)

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