Subscriber data is a crucial commodity for network carriers worldwide, as it can be leveraged customize services and optimize applications to the market according to subscriber preferences. This creates opportunities for new and/or highly focused services/applications, revenue expansion, and improved customer loyalty and profitability. However, access to subscriber data is often a challenge for network operators. This is due largely to subscriber data being stored in a non-unified distributed architecture comprising a variety of different network elements and services, often vendor-specific, which makes it costly to attain a consolidated view of the data.
Subscriber Data Management (SDM) solutions tackle this problem by unifying subscriber data into a central repository. With this repository, SDM solutions unify cross domain subscriber data from identity, location, presence, authentication, services and access preferences, which can feed into multiple applications through an API interface.
Mind Commerce estimates that with SDM carriers can save up to 40 % in OpE in contrast to legacy mechanisms for managing subscriber data. In addition to OpEx savings, SDM solutions allow carriers to reduce churn rates by enabling carriers to personalize their services, improve marketing campaigns, and thereby improve revenue by gaining rich customer insights. As carriers continue to invest in network modernization and migrate networks towards LTE, vendors from both telecommunications and IT centric database backgrounds are intensively competing to gain a share of the SDM market. As a consequence, we expect SDM vendor revenues to surpass nearly $ 3 Billion by the end of 2016.
Furthermore, SDM also allows carriers to establish themselves as brokers of subscriber identity through SDM APIs. Driven by internal utilization within carrier services and identity brokering, the SDM API market is expected to account for nearly $ 7 Billion in global revenues worldwide by 2016, growing at a CAGR of nearly 100 % between 2012 and 2016.
Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecast 2012 – 2017 provides an in-depth assessment of the SDM market, including business models, value chain analysis, operator and vendor strategies, and a quantitative assessment of the industry from 2012 to 2016.
The report addresses the following topics:
- Business Case for SDM: An assessment of the business case for SDM
- SDM API Technology Review: A review of the underlying technology supporting SDM solutions
- A Review of Carrier SDM Deployments: A review of major SDM solution deployments by Carriers worldwide
- Carrier & Vendor Strategies: An analysis of how Carriers and vendors will position themselves to capitalize on SDM opportunity
- Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the SDM market from 2012 to 2016
- SDM Industry Value Chain: An analysis of the SDM value chain with indicative revenue assessments of key market players across the value chain and predictions about the economic model evolution
- SDM Industry Roadmap 2012 - 2017: An analysis of the roadmap for the SDM industry from 2012 to 2017
Key Questions Answered:
- The SDM API market is expected to account for nearly $ 11 Billion in global revenues worldwide by 2017, growing at a CAGR of nearly 100 % between 2013 and 2017.
- The continued deployment of LTE networks and small cells will play a critical role in maintaining the SDM market’s growth, amid a growing demand of convergent, intelligent and vendor agnostic SDM platforms by Carriers.
- The SDM Software & Services market will grow at a CAGR of nearly 32% over the next five years eventually accounting for nearly USD 3.5 Billion in revenues by the end of 2017.
Companies in Report:
- How is the SDM value chain structured ?
- What are Carrier’s attitudes towards SDM solutions?
- What is SDM and what benefits does it bring to Carriers?
- What will be the regional outlook for revenue in the SDM market?
- How much will the SDM Software & Services market be worth in 2017 ?
- Which vendors are leading the SDM market and what key strategies for vendors capitalizing on?
- The much revenues can Carriers and Aggregators generate by opening up SDM APIs to third parties ?
- Alcatel Lucent
- Bell Mobility Canada
- Bharti Airtel
- Cell C
- China Mobile
- Elisa Oyj
- Hong Kong Broadband Network
- Hutchison (H3G)
- Nokia Siemens Networks
- Orascom Telecom
- Reliance Communications
- Rogers Communications
- Tatung Infocomm
- Tele2 Sweden
- TeleKom Austria
- Telenor Pakistan
- TIM Brasil
- Unbound ID
- Verizon Wireless
- Vivo Brazil
- SDM Vendors
- API Aggregators
- Investment Firms
- Application Developers
- Data Mining Companies
- Mobile Device Vendors
- Mobile Network Carriers
- Service Bureau Companies
- Wireless Infrastructure Vendors
- Telecom Managed Service Providers
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.