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Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecasts 2012 - 2017

Subscriber data is a crucial commodity for network carriers worldwide, as it can be leveraged customize services and optimize applications to the market according to subscriber preferences. This creates opportunities for new and/or highly focused services/applications, revenue expansion, and improved customer loyalty and profitability. However, access to subscriber data is often a challenge for network operators. This is due largely to subscriber data being stored in a non-unified distributed architecture comprising a variety of different network elements and services, often vendor-specific, which makes it costly to attain a consolidated view of the data.
Subscriber Data Management (SDM) solutions tackle this problem by unifying subscriber data into a central repository. With this repository, SDM solutions unify cross domain subscriber data from identity, location, presence, authentication, services and access preferences, which can feed into multiple applications through an API interface.

Mind Commerce estimates that with SDM carriers can save up to 40 % in OpE in contrast to legacy mechanisms for managing subscriber data. In addition to OpEx savings, SDM solutions allow carriers to reduce churn rates by enabling carriers to personalize their services, improve marketing campaigns, and thereby improve revenue by gaining rich customer insights. As carriers continue to invest in network modernization and migrate networks towards LTE, vendors from both telecommunications and IT centric database backgrounds are intensively competing to gain a share of the SDM market. As a consequence, we expect SDM vendor revenues to surpass nearly $ 3 Billion by the end of 2016.

Furthermore, SDM also allows carriers to establish themselves as brokers of subscriber identity through SDM APIs. Driven by internal utilization within carrier services and identity brokering, the SDM API market is expected to account for nearly $ 7 Billion in global revenues worldwide by 2016, growing at a CAGR of nearly 100 % between 2012 and 2016.

Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecast 2012 – 2017 provides an in-depth assessment of the SDM market, including business models, value chain analysis, operator and vendor strategies, and a quantitative assessment of the industry from 2012 to 2016.

The report addresses the following topics:

  • Business Case for SDM: An assessment of the business case for SDM
  • SDM API Technology Review: A review of the underlying technology supporting SDM solutions
  • A Review of Carrier SDM Deployments: A review of major SDM solution deployments by Carriers worldwide
  • Carrier & Vendor Strategies: An analysis of how Carriers and vendors will position themselves to capitalize on SDM opportunity
  • Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the SDM market from 2012 to 2016
  • SDM Industry Value Chain: An analysis of the SDM value chain with indicative revenue assessments of key market players across the value chain and predictions about the economic model evolution
  • SDM Industry Roadmap 2012 - 2017: An analysis of the roadmap for the SDM industry from 2012 to 2017
Key Findings:
  • The SDM API market is expected to account for nearly $ 11 Billion in global revenues worldwide by 2017, growing at a CAGR of nearly 100 % between 2013 and 2017.
  • The continued deployment of LTE networks and small cells will play a critical role in maintaining the SDM market’s growth, amid a growing demand of convergent, intelligent and vendor agnostic SDM platforms by Carriers.
  • The SDM Software & Services market will grow at a CAGR of nearly 32% over the next five years eventually accounting for nearly USD 3.5 Billion in revenues by the end of 2017.
Key Questions Answered:
  • How is the SDM value chain structured ?
  • What are Carrier’s attitudes towards SDM solutions?
  • What is SDM and what benefits does it bring to Carriers?
  • What will be the regional outlook for revenue in the SDM market?
  • How much will the SDM Software & Services market be worth in 2017 ?
  • Which vendors are leading the SDM market and what key strategies for vendors capitalizing on?
  • The much revenues can Carriers and Aggregators generate by opening up SDM APIs to third parties ?
Companies in Report:
  • Alcatel Lucent
  • Amdocs
  • Apertio
  • AT&T
  • Bell Mobility Canada
  • Bharti Airtel
  • Cell C
  • Cellcom
  • China Mobile
  • Comcast
  • DirecTV
  • Elisa Oyj
  • Ericsson
  • Hong Kong Broadband Network
  • HP
  • Huawei
  • Hutchison (H3G)
  • IBM
  • MetroPCS
  • Mobily
  • Movistar
  • Nokia Siemens Networks
  • O2-Ireland
  • Oracle
  • Orascom Telecom
  • Reliance Communications
  • Rogers Communications
  • Safaricom
  • Scartel
  • Sprint
  • Tatung Infocomm
  • Tekelec
  • Tele2 Sweden
  • TeleKom Austria
  • Telenor Pakistan
  • Telefonica
  • TeliaSonera
  • Telus
  • TIM Brasil
  • T-Mobile
  • Unbound ID
  • Verizon Wireless
  • Vivo Brazil
  • Vodafone
Target Audience:
  • SDM Vendors
  • API Aggregators
  • Investment Firms
  • Application Developers
  • Data Mining Companies
  • Mobile Device Vendors
  • Mobile Network Carriers
  • Service Bureau Companies
  • Wireless Infrastructure Vendors
  • Telecom Managed Service Providers


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Findings
1.4 Key Questions Answered
1.5 Target Audience
1.6 Companies Mentioned
2 Chapter 2: An Overview of SDM Technology
2.1 The Evolution Towards Next Generation SDM
2.1.1 What is SDM
2.1.2 The SDM Ecosystem
2.1.3 Distinguishing Legacy and Next Generation SDM Solutions
2.2 Key Elements of SDM Solutions
2.2.1 Enablers:
2.2.2 Data Collection Engine:
2.2.3 Identity Management:
2.2.4 Data Management:
2.2.5 Data Federation:
2.3 SDM Deployment Scenarios
2.3.1 Centralized Deployment Model:
2.3.2 Federated or Virtualized Deployment Model:
2.3.3 Converged Deployment Model:
2.4 SDM Standardization Initiatives
2.4.1 3GPP User Data Convergence (UDC) Model
2.4.2 Subscriber Profile User Group (SPUG)
3 Chapter 3: The Business Case for the SDM Market
3.1 Key Market Drivers
3.1.1 CapEX and OpEX Reduction
3.1.2 Subscriber Royalty and Churn Reduction
3.1.3 Elevating Customer Experience and Service Delivery
3.1.4 Service Personalization & Development of Unique Services
3.1.5 Providing a Foundation for Business Intelligence Applications
3.1.6 Identity Brokering: Competing with Web Providers
3.1.7 Impact of LTE and Small Cell Deployments
3.2 Market Barriers
3.2.1 Privacy Constraints and Regulation
3.2.2 Investment Support
3.2.3 Integration Complexities
3.3 The SDM Value Chain
3.4 The SDM Industry Roadmap 2012 - 2017
3.4.1 2010 – 2012: The Unification of ID Management Services
3.4.2 2013 – 2014: Commercialization of SDM APIs
3.4.3 2015 – 2017: Convergence with MDM
3.5 SDM in LTE & Beyond: Key Trends
3.5.1 Convergence
3.5.2 Open Architectures
3.5.3 Intelligence
4 Chapter 4: Major Carrier SDM Deployments
4.1 Bell Mobility Canada
4.2 Bharti Airtel
4.3 China Mobile
4.4 Cell C South Africa
4.5 Hutchison (H3G)
4.6 Movistar Argentina
4.7 Mobily Saudi Arabia
4.8 Orascom Telecom Algeria
4.9 Sprint
4.10 Safaricom Kenya
4.11 Telenor Pakistan
4.12 TIM Brasil
4.13 TeliaSonera
4.14 Tele2 Sweden
4.15 Verizon Wireless
5 Chapter 5: Vendor Landscape
5.1 Vendor Ranking Matrix
5.2 Vendor Product Portfolio and Strategy
5.2.1 Nokia Siemens Networks
5.2.2 Ericsson
5.2.3 Alcatel Lucent
5.2.4 Huawei
5.2.5 Tekelec
5.2.6 Unbound ID
5.2.7 Amdocs
5.2.8 HP
5.2.9 Oracle
5.2.10 IBM
6 Chapter 6: Market Analysis & Forecasts
6.1 The Global SDM Software & Services Market: 2012 - 2017
6.1.1 Global SDM Software & Service Revenues: 2012 - 2017
6.1.2 Next Generation and Legacy SDM Markets Compared: 2012 - 2017
6.1.3 Mobile vs. Fixed SDM Software & Service Revenues Compared: 2012 - 2017
6.1.4 Global SDM Software & Service Revenues Compared: 2012 - 2017
6.1.5 Mobile vs. Fixed SDM Software Revenues Compared: 2012 - 2017
6.1.6 Mobile vs. Fixed SDM Services Revenues Compared: 2012 - 2017
6.2 Global SDM Software & Service Revenues by Region: 2012 - 2017
6.2.1 North America
6.2.2 Asia Pacific
6.2.3 Western Europe
6.2.4 Eastern Europe
6.2.5 Latin & Central America
6.2.6 Middle East & Africa
6.3 Global SDM Carrier API Revenues: 2012 - 2017
6.4 SDM Carrier API Revenues by Region: 2012 - 2017
6.4.1 North America
6.4.2 Asia Pacific
6.4.3 Western Europe
6.4.4 Eastern Europe
6.4.5 Latin & Central America
6.4.6 Middle East & Africa
List of Tables
Table 1: SDM Vendor Ranking Matrix 2012
List of Figures
Figure 1: The SDM Value Chain
Figure 2: The Telco Network APIs Value Chain
Figure 3: SDM Industry Roadmap: 2012 - 2017
Figure 4: SDM Software & Service Revenues: 2012 – 2017 (USD Millions)
Figure 5: Next Generation and Legacy SDM Software & Service Revenues Compared: 2012 – 2017 (USD Millions)
Figure 6: Mobile vs. Fixed SDM Software & Service Revenues Compared: 2012 – 2017 (USD Millions)
Figure 7: SDM Software & Service Revenues Compared: 2012 – 2017 (USD Millions)
Figure 8: Mobile vs. Fixed SDM Software Revenues Compared: 2012 – 2017 (USD Millions)
Figure 9: Mobile vs. Fixed SDM Service Revenues Compared: 2012 – 2017 (USD Millions)
Figure 10: SDM Software & Service Revenues by Region: 2012 – 2017 (USD Millions)
Figure 11: SDM Software Revenues by Region: 2012 – 2017 (USD Millions)
Figure 12: SDM Service Revenues by Region: 2012 – 2017 (USD Millions)
Figure 13: SDM Software & Service Revenues in North America: 2012 – 2017 (USD Millions)
Figure 14: SDM Software Revenues in North America: 2012 – 2017 (USD Millions)
Figure 15: SDM Service Revenues in North America: 2012 – 2017 (USD Millions)
Figure 16: SDM Software & Service Revenues in Asia Pacific: 2012 – 2017 (USD Millions)
Figure 17: SDM Software Revenues in Asia Pacific: 2012 – 2017 (USD Millions)
Figure 18: SDM Service Revenues in Asia Pacific: 2012 – 2017 (USD Millions)
Figure 19: SDM Software & Service Revenues in Western Europe: 2012 – 2017 (USD Millions)
Figure 20: SDM Software Revenues in Western Europe: 2012 – 2017 (USD Millions)
Figure 21: SDM Service Revenues in Western Europe: 2012 – 2017 (USD Millions)
Figure 22: SDM Software & Service Revenues in Eastern Europe: 2012 – 2017 (USD Millions)
Figure 23: SDM Software Revenues in Eastern Europe: 2012 – 2017 (USD Millions)
Figure 24: SDM Service Revenues in Eastern Europe: 2012 – 2017 (USD Millions)
Figure 25: SDM Software & Service Revenues in Latin & Central America: 2012 – 2017 (USD Millions)
Figure 26: SDM Software Revenues in Latin & Central America: 2012 – 2017 (USD Millions)
Figure 27: SDM Service Revenues in Latin & Central America: 2012 – 2017 (USD Millions)
Figure 28: SDM Software & Service Revenues in Middle East & Africa: 2012 – 2017 (USD Millions)
Figure 29: SDM Software Revenues in Middle East & Africa: 2012 – 2017 (USD Millions)
Figure 30: SDM Service Revenues in Middle East & Africa: 2012 – 2017 (USD Millions)
Figure 31: Carrier SDM API Revenues: 2012 – 2017 (USD Billions)
Figure 32: Carrier SDM API Revenues by Region: 2012 – 2017 (USD Billions)
Figure 33: Carrier SDM API Revenues in North America: 2012 – 2017 (USD Billions)
Figure 34: Carrier SDM API Revenues in Asia Pacific: 2012 – 2017 (USD Billions)
Figure 35: Carrier SDM API Revenues in Western Europe: 2012 – 2017 (USD Billions)
Figure 36: Carrier SDM API Revenues in Eastern Europe: 2012 – 2017 (USD Billions)
Figure 37: Carrier SDM API Revenues in Latin & Central America: 2012 – 2017 (USD Billions)
Figure 38: Carrier SDM API Revenues in Middle East & Africa: 2012 – 2017 (USD Billions)

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