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Smartphones: New User Paradigms and Behaviors

The Smartphone market is currently the fastest-growing segment and it will continue to outpace the overall handset market for the foreseeable future. User friendly platform and evolving user behavior pattern are responsible for its exponential growth. In the past few years Smartphone sales have grown exponentially. In 2011, 472 million Smartphone were sold worldwide. This is expected to rise to 1 billion by 2016. Smartphones now account for 17% of all global mobile handset sales. Particularly in the USA, 43% end-users have Smartphone which is equivalent to France, Germany, Italy, Spain and the UK.

Among the four major operating platforms Android leads the market with 47% market share beating Apple’s who has 29%. However 57% mobile operating profits are in Apple’s basket. The user behavior pattern has also experienced a major shift from voice to data centric in last year and sleek design of handset. Usage and growth in social networking, mobile payments, and many expected other non-voice applications driven by LTE are expected.

This research addresses:

  • Top Smartphones and innovations in 2011
  • Smartphone user behavior pattern evolution
  • Top smartphone functions for end-users
  • Relationship between mobile growth and smartphone user behaviors
  • Leading demographics (by gender / race / nationality) for usage
  • New dynamics of smartphone user behavior
  • Impact of mobile marketing
  • Relationship of applications market to smartphone user behavior
  • Smartphone business models
  • Actions that stakeholders should take for optimal success in smartphone marketplace
Key Findings:
  • We project 20% of smartphones will support NFC by 2014
  • Mobile commerce will become $31 billion business by 2016
  • We see 74% of mobile search leading to a purchase because of smartphone
  • Mobile marketing spend will reach $56.5 billion in 2015
Statistical snapshots:
  • 50% smartphone users purchase via mobile
  • 45% of smartphone users check email constantly throughout the day
  • 32% of smartphone users check Facebook at least once per day
  • 78% of Japanese smartphone users browse online from their mobile
  • 90% of smartphone users search local information in US and Japan
  • 76% of smartphone users utilize location check-in services
  • 56% of smartphone usage is with applications
  • 60% of end-users connect to social networks via mobile
  • Mobile network operators
  • Handset and mobile device manufacturers
  • Infrastructure providers (equipment, software, and services)
  • Content providers and intermediaries
  • Semiconductor manufacturers
  • Mobile commerce application and service providers
  • Mobile applications developers (general)
  • Brands, advertisers, portals, and media companies

General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.

1.0 Executive Summary
2.0 Introduction
2.1 What Is Smartphone?
2.2 What Makes A Smartphone Smart - Key Smartphone Features?
2.3 History Of Smartphone
2.3.1 Early Years & The First Smartphone
2.3.2 Symbian
2.3.3 Palm, Windows, And Blackberry
2.3.4 Iphone
2.3.5 Android
2.3.6 Bada
2.4 Mobile Phone Growth And Smartphone
3.0 Top Ten Smartphones 2011
3.1 Number 1: Samsung Galaxy S Ii
3.2 Number 2: Motorola Droid Bionic On Verizon
3.3 Number 3: T-mobile Lg G2x
3.4 Number 4: Apple Iphone 4
3.5 Number 5: Htc Evo 3d
3.6 Number 6: Htc Thunderbolt
3.7 Number 7: Sony Ericsson Xperia Play
3.8 Number 8: Google Nexus S And 4g
3.9 Number 9: Hp Pre 3
3.10 Number 10: Dell Venue Pro
4.0 Top 10 Smartphone Innovations Of 2011
4.1 Processors
4.2 4g
4.3 Android Ice Cream Sandwich, Ios5… And Wp7 Mango
4.4 Siri
4.5 Html5 And The Death Of Adobe Flash For Mobile
4.6 Near Field Communication (Nfc) And The Launch Of Google Wallet
4.7 Dlna And Wifi Direct In Smartphones
4.8 Mirasol Screen Technology
4.9 Nokia’s Long-awaited Comeback And Amazon’s Mobile Debut
4.10 Best Of The Rest
5.0 Smartphone User Behavior And Future Trend
5.1 Understanding Smartphone User Behavior & Key Insights
5.2 Smartphone Users More Digitally Active
5.3 Global Country Facts: The Smartphone User & The Mobile Marketer
5.4 Using Google Analytics To Understand Smartphone User Behavior
5.5 Mobile Experience And Mobile Consumer Preference Indicator
5.6 Smartphone Consumer Behavior: Few Interesting Fact
5.7 Evolving User Behavior Will Propel Mobile Search
5.7.1 Mobile Usability And Mobile Search Behavior
5.7.2 Better Search Applications Will Lead Search Behavior
5.7.3 Comparison Shopping Can Take A Peak
5.7.4 Phone Replace The Laptop
5.7.5 Not Yet The Tipping Point
5.7.6 Enter Mobile Search Field
5.8 Smartphone User Behavior And Mobile Email Strategy Shift
6.0 Smartphone Market Share
6.1 Smartphone Market Share
6.2 Market Share By Operating Platform
6.3 Customer Loyalty By Operating Platform
6.4 Market Share By Manufacturer
6.5 Us Manufacturer Market Share Analysis
6.6 Customer Loyalty By Manufacturer
6.7 Global Handset Market Share Analysis
6.8 Apple Vs. Android Battle Continues…
6.9 Smartphone Market Share, Android & Global Market Focus 2012
6.10 Android: 2012 Expectation
6.11 4g, Lte, & Wimax Smartphone, 3g Explosion In Asia, And 245 Million Handset Shipments In 2016
7.0 Future Of Smartphone In 5-10 Years
7.1 Next Gen Mobile: The Future Is Pmc (Personal Mobile Computer)
7.2 Flexible Smartphone Designs
7.3 Wristwatch Phones
7.4 Nfc Chips In Smartphone Hardware
7.5 Augmented Reality
7.6 Artificial Intelligence
7.7 Powerful Chipsets
7.8 Going Green
7.9 Smartphones: The Future Of Satellite Radio, A Sirius Xm Case
8.0 Smartphone Growth And Top Functions
8.1 Top 10 Essential Smartphone Functions: Texting Has Clear Lead
8.2 Data Usage By Mobile Operating System: 89% Y--o-y
8.3 43% Yoy Data Costs Drop
8.4 Smartphones: 68% Of Impressions
8.5 Next Smartphone, Android Or Ios?
8.6 Android Gets Half Of Sales
8.7 Apple Ios Has More Share Of All Devices
8.8 Us Non-computer Traffic 2011
8.9 Music Listening Up 14%, Surfing Up 6%
8.10 Mobile Social Networking Up 10%
8.11 Content Usage: All Growth Solid Between 5%-10%
8.12 76% Use Location Check-in Services
8.13 Phone Video Viewing Equal With In-car
9.0 Mobile Internet, Smartphone And User Behavior
9.1 123% Growth In Mobile Purchasing 2009 Vs. 2010
9.2 Mobile Banking, Navigation To Grow 2011
9.3 Device “look” And Brand Are Influential
9.4 Tablets Users Are Online Shoppers
9.5 Tablet Owners Make More Purchases
9.6 Half Make Purchases With A Smartphone
9.7 25% Would Pay For Groceries
9.8 Security Of Mobile-pay A Big Concern
9.9 Mobile Browsing In-store Grows 78%
10.0 Mobile People And Smartphone User Behavior
10.1 Men Double Mobile Purchasing Y-o-y
10.2 Fewer Women Purchase, Browse
10.3 Both Genders Clicking More Ads
10.4 Hispanics Have Higher Mobile Use
10.5 Hispanics Search More Via Mobile
10.6 Hispanics Search More Via Mobile
10.7 Growing Up Digital, Kids Impact Usage
10.8 Families, Young Adults Equal Boomers
10.9 Mobile Shoppers Are Young, Wealthy
10.10 Young React More Frequently To Ads
10.11 61% Of M-retail Shoppers Are Under 35
10.12 13.1 Million Mobile Consumers Perform Mobile Retail
10.13 Younger Shoppers Recommend Via Sms
11.0 Smartphone User Behavior Paradigm Shift
11.1 General Smartphone Usage
11.1.1 89% Embedded Smartphone Into Daily Life
11.1.2 Smartphone: A Consumer's Always-on Companion - 93% Use At Home
11.1.3 Smartphone As Pocket Pcs: 81% Browse Internet
11.1.4 72% Use While Consuming Other Media
11.1.5 Smartphone Users Multi-task: 59% Use While Waiting In Line
11.1.6 Smartphone Help Us With Our Daily Lives: 89% Stay Connected
11.1.7 What We're Willing To Exchange For Internet Usage On Smartphone: 53% With Beer
11.2 Action Oriented Searchers
11.2.1 Search Is The Most Visited Website: 77% On Search Engine
11.2.2 Smartphone Searchers Look Wide Variety Of Information: 51% Dinning
11.2.3 Searchers Seek Quick And Convenient Information: 89% Urgency
11.2.4 90% Take Action On Smartphone Search
11.2.5 59% Searchers Purchase
11.3 Local Information Seekers
11.3.1 95% Look Local Information
11.3.2 Local Information Seekers Are Ready To Buy: 44% Purchase
11.3.3 Variety Of Actions Taken After Accessing Local Content
11.3.4 Nearly All Local Information Seekers Take Action Within A Day
11.4 Purchase Driven Shoppers
11.4.1 Mobile Transforming Everyday Shopping Behavior
11.4.2 79% Rely On Smartphone To Help With Shopping
11.4.3 70% Use While Shopping In-store
11.4.4 Smartphone Are An Integral Part Of Multi-channel Purchase Process
11.4.5 Majority Of Smartphone Shoppers Purchase
11.4.6 27% Purchase By Via Mobile Website
11.4.7 22% Purchase Via Apps
11.4.8 Shoppers Spent Roughly $300
11.5 Reaching The Smartphone Users
11.5.1 Cross Media Exposure Influence Mobile Search: 61% Word Of Mouth
11.5.2 71% Search Because Of Ad
11.5.3 A Vast Majority Notice Mobile Ad: 82% On Smartphone
11.5.4 Half Take Action Who See A Mobile Ad: 42% Click On Ad
12.0 Smartphone Paradigm Shift And Mobile Marketing Prediction
12.1 Marketing Spend To Reach $56.5 Billion In 2015
12.2 Local Mobile Ads: 51% Share By 2015
12.3 1,342% Growth In Retail, Restaurants
12.4 92% Of Ad Spend At National Level
12.5 $100m For Local Mobile Promotions
12.6 43% Of Marketers Using Mobile Channel
12.7 128% Growth In Campaigns Over 2 Years
12.8 Smartphone Owners See 5x More Ads
12.9 30% Of Campaigns Focused On Leads
12.10 Apple Ios Has Double Ctr Of Android
12.11 26% Drive To App Downloads
12.12 Mobile-social Action Mix Up 39% M-o-m
12.13 Socnet Convergence Higher From Twitter
12.14 Targeted Ads Up; Local At 56%
12.15 Impressions: Android- 53%, Ios- 28%
12.16 By Branded Carrier, Verizon Has 19%
12.17 By Manufacturer, Apple Has 33%
13.0 Mobile Apps Usage: The Next Paradigm
13.1 10 Apps To Watch
13.1.1 The Daily
13.1.2 Ge.Tt
13.1.3 Getglue
13.1.4 Bizzy
13.1.5 Flipboard
13.1.6 Kik
13.1.7 Shopkick
13.1.8 Path
13.1.9 Instagram
13.1.10 Groupme
13.2 Top 10 Downloaded Mobile Apps 2011
13.3 Top 10 Android Apps 2011
13.3.1 Netflix
13.3.2 Snaptax
13.3.3 Thumb Keyboard
13.3.4 Google Currents
13.3.5 Google Wallet
13.3.6 Google+ App
13.3.7 Amazon Mp3
13.3.8 World Of Goo
13.3.9 Just In Case
13.3.10 Google Music
13.4 Top 10 Ios Apps 2011
13.4.1 Tweetbot
13.4.2 Hbo Go
13.4.3 W.E.L.D.E.R.
13.4.4 Super 8
13.4.5 Grand Theft Auto 3
13.4.6 Songza
13.4.7 Infinity Blade Ii
13.4.8 Instacast
13.4.9 Mixel
13.4.10 Airport Utility
13.5 10 Mobile Application Trends For 2012
13.5.1 Location Based Services (Lbs): 1.4 Billion Users In 2014
13.5.2 Mobile Social Networking
13.5.3 Mobile Search
13.5.4 Mobile Commerce
13.5.5 Mobile Payment
13.5.6 Context Aware Service
13.5.7 Object Recognition (Or)
13.5.8 Mobile Instant Messaging (Mim)
13.5.9 Mobile E-mail
13.5.10 Mobile Video
13.6 Apps Dominate Android User Time
13.6.1 56% Of Daily Smartphone Time With Apps
13.6.2 Messaging Beats Phone Calls
13.6.3 Organic Discovery Less Likely For Brand Apps
13.6.4 Other Findings
13.6.5 Apps Drive Data Growth
13.7 Mobile App Use Rises At Night
13.8 Voice Drops Quicker Than Messaging
13.9 Living After Midnight: 25% Apps Share At 3 Am
14.0 Smartphone User News Behavior Of Next Generation
14.1 Brand Of Smartphone Use
14.2 Non-voice Call Uses Of Phones
14.3 Percentage Of A News Article
14.4 Frequency Of Use Excluding Voice Calls
14.5 Multitasking: Excluding Voice Calls
14.6 Consuming Different Types Of Information
14.7 Consume News
14.8 Preferences For Consuming News
14.9 Types Of News
15.0 Smartphone: Changing Paradigm Of Digital Media
15.1 Mobile Gaming Vs. Console
15.2 Photography
15.3 Digital Distribution And Appstore
15.4 Global Health: Smartphone To Microscopes
15.5 Social Networking On Mobile
15.6 Entertainment
16.0 Social Media: An Evolving Paradigm Of Smartphone
16.1 Facebook
16.1.1 A Facebook Smartphone? Why?
16.1.2 Facebook, Htc Work On Smartphone
16.1.3 The Facebook Smartphone App Craze
16.1.4 The Htc’s Status: Dedicated Facebook Button
16.1.5 Mobile Apps Vs. Mobile Web: 33% Posting Is Mobile
16.2 Google +: Best Smartphone Integration Of Any Social Network
16.2.1 Google Plus Smartphone: Next Gen Phone
16.3 Twitter
16.3.1 Smartphone Adoption: Rim Leads In Case Of Twitter.
16.3.2 Twitter Is A Form Of Entertainment
16.3.3 Global Audience To Twitter.Com Doubles In 2011, As Latin American Audience Grows Fourfold
16.3.4 Indonesia, Brazil And Venezuela Boast Highest Twitter Penetration In The World
16.3.5 Smartphones Drive Mobile Twitter Adoption In U.S. And Europe
16.4 Groupon
16.5 Skype
16.6 Foursquare And Gowalla
16.7 Linkedin
16.8 Flickr
16.9 Mobile Social Networking
16.9.1 Mobile Social Networking Booms
16.9.2 Mobile Data Usage Skyrockets: 10-fold Increase In 2015
16.9.3 7 In 10 Mobile Social Networkers Post Status Updates
16.9.4 Mobile Facebook Audience Nears 60m: 50% A Clear Lead
16.9.5 3 In 5 Us Smartphone Users Access Socnets
16.9.6 European Smartphone Users Follow Similar Socnet Trend
16.9.7 7 In 10 Us Consumers Prefer Personalized Offers
16.9.8 Women Rule Social Media
17.0 Smartphone: Latest Industry Trend
17.1 Intel Moving Into Smartphone
17.2 Motion Controlled Gadget: Swivl In Smartphone
17.3 Sony's New Smartphone, The Xperia S
17.4 Ubuntu Linux Mobile - An Alternative To Google Android
17.5 Lg Optimus 3d And Nokia X7 Battle
17.6 Rim Takeover Buzz: Microsoft, Nokia And Amazon Are Interested
17.7 Kaspersky Lab And Tag Heuer Partnership For Tag Heuer Mobile Security In The Luxury Segment
17.8 Htc Edge - The First Smartphone With Quad-core Processor
17.9 New 4g Device Of Samsung And Smartmbs
17.10 Amazon Prepares A Smartphone With Foxconn
17.11 Nokia Sells Luxury Division Vertu
17.12 Iphone 4s Could Be Banned In Europe
18.0 Smartphone Manufacturer Business Model
18.1 Vertically Integrated Model
18.2 Advertising & Apps With Open Platform
18.3 License Fees
19.0 Smartphone: Business Model For Telecoms
19.1 Price Differentiation
19.2 A Two-sided Market
19.3 Network Neutrality
19.4 Commissions
19.5 Commission On The Sales Of Devices
19.6 Mobile Payments
19.7 M2m
19.8 The Cloud
20.0 Conclusions And Recommendations
20.1 Recommendation For Manufacturer
20.1.1 Focus Functional Creativity
20.1.2 Embrace Business Model Shift
20.1.3 Focus Security Issue
20.1.4 Bring Better Search Functionality
20.1.5 Device Provisioning ‘over The Air’
20.2 Recommendation For Telecom
20.2.1 Develop Mutually Beneficial Business Model
20.2.2 Monetize Local Traffic
20.2.3 Incorporate Local Ad Marketing Platform
20.3 Recommendation For Brand
20.3.1 Have Mobile Optimized Site
20.3.2 Build Mobile Social Strategy
20.3.3 Make Things Easy To Share The Love
20.3.4 Mobilize Everything
20.4 Recommendation For End User
20.4.1 Protect The Smartphone Itself
20.4.2 Backup Your Cool Data
20.4.3 Be Careful When You Wi-fi
20.4.4 Browse Wisely
20.4.5 Clear Your Cache
20.4.6 Find Your Lost Smartphone
20.4.7 Think About Your Apps
20.4.8 Be Aware Of Your Surroundings
20.4.9 Check Your Invoice
20.4.10 Don't Throw Away Your Smartphone
List of Figures
Figure 1: Group of smartphones
Figure 2: Key Smartphone features
Figure 3: The first smartphone
Figure 4: The Nokia 9210 Communicator-Symbian 2000 model smartphone
Figure 5: Nokia Lumia 800 - Windows Phone 7.5 Smartphone
Figure 6: The original iPhone - June 2007
Figure 7: Galaxy Nexus, the latest "Google phone in Android 4.0"
Figure 8: Samsung Galaxy S II leads the pack
Figure 9: Motorola Droid Bionic
Figure 10: T-Mobile LG G2X
Figure 11: Apple iPhone 4
Figure 12: HTC EVO 3D smartphone
Figure 13: HTC ThunderBolt
Figure 14: Sony Ericsson Xperia Play
Figure 15: Google Nexus S
Figure 16: HP Pre3
Figure 17: Windows Phone 7 on the Dell Venue Pro
Figure 18: Nvidia’s Tegra 2
Figure 19: 3G vs. 4G visual speed comarison
Figure 20: iCloude set up screen in Smartphone
Figure 21: Face recognition features on Samsung Galaxy Nexus
Figure 22: Siri speech recognition user front
Figure 23: P2P mash up architecture through WiFi
Figure 24: Mirasol display on The Kyobo e-Reader
Figure 25: Demography of sleek design of Lumia 800
Figure 26: Amazon's move in mobile appstore
Figure 27: Lytro light-field camera experience
Figure 28: Biometrics face unlock on Smartphone
Figure 29: Google infographic on smartphone usage in United States
Figure 30: Google infographics on smarphone user purchase behavior
Figure 31: Digital communication Smartphone vs. Non-smartphone user
Figure 32: Using the Advanced Segments feature of Google Analytics
Figure 33: Check the option for Mobile Traffic and click Apply
Figure 34: Review the Bounce Rate for all Visits and Mobile Traffic. There is a 7 point difference in this example
Figure 35: 2011 Operating Profit Share of Mobile Industry
Figure 36: 2011 worldwide Smartphone Market Share by Operating System
Figure 37: Smartphone Quantity Market Share by Operating System 2009- 2011
Figure 38: Quantity market shares by Manufacturer
Figure 39: US Market Share by Manufacturer
Figure 40: Smartphone Customer Satisfaction Index in 1000 score
Figure 41: Smartphone platform market share prediction 2012
Figure 42: Smartphone Manufacturer Market Share prediction 2012
Figure 43: Flexible displays: could help balance the demand for screen real estate with pocketable device size
Figure 44: Nokia's Morph
Figure 45: Layar provides augmented reality today
Figure 46: Top 10 essential smartphone functions
Figure 47: Data Usage in MB by Mobile Operating System: Average MB per user
Figure 48: Smartphone Data: Effective Cost per MB
Figure 49: Connected Devices, Category Mix, % Share: April 2011
Figure 50: Desired OS of Next Smartphone: % of consumers who plan to purchase new smartphone
Figure 51: U.S. Smartphone Market Share, % of US mobile phone subscribers in March 2011
Figure 52: Apple iOS v. Android OS across All Mobile Devices, Total base (000) / % of subscribers
Figure 53: U.S. Non-Computer Device Traffic % share, May 2011
Figure 54: Mobile Content Usage
Figure 55: Mobile Content Usage
Figure 56: Mobile Content Usage
Figure 57: Devices Used to Watch Video Content in 1Q 2011: % of U.S. mobile phone subscribers
Figure 58: Devices Used to Watch Video Content in 2011, % of U.S. households
Figure 59: Consumer Trend in Mobile Purchases, % of consumers making 1 or more m-purchase
Figure 60: Consumer Mobile Platform Activities 2010 v. 2011, % of respondents
Figure 61: Mobile Purchase Influencers in Mature Markets May 2011, % of respondents
Figure 62: Online Shopping via Mobile Device May 2011, % of respondents
Figure 63: Online Purchases via Mobile Device May 2011, % of respondents making a purchase in past six months
Figure 64: Consumer Smartphone Usage May 2011, % of respondents
Figure 65: Smartphone as Payment System Q1 2011, % of respondents
Figure 66: Smartphone as Payment System Q1 2011, % of respondents
Figure 67: In-store Mobile Product Browsing 2009-2010, % of US consumers
Figure 68: Mobile Purchases by Men 2009-2010, % of men making 1 or more m-purchase
Figure 69: Mobile Browsing by Men
Figure 70: Mobile Purchases by Women 2009-2010, % of women making 1 or more m-purchase
Figure 71: Mobile Browsing by Women
Figure 72: Mobile Ad CTR, by Gender, Income April-May 2011, % of total users
Figure 73: Mobile Ad CTR, by Gender, Income April-May 2011, % of total users
Figure 74: Mobile Device Use by Hispanics April 2011, % of respondents, n=24,754
Figure 75: Mobile Device Use for Internet Search April 2011, % of respondents, n=24,754
Figure 76: Internet Use by Household Income April 2011, % of households
Figure 77: Current Family Marketplace April 2011, % of households
Figure 78: Mobile Retail Users, by Income 2010 Study, % of audience
Figure 79: Reaction to Mobile Advertising, by Age Q1 2011, % of audience
Figure 80: Mobile Retail Users, by Age 2010 Study, % of audience
Figure 81: Mobile Retail Users, by Access Method 2010 Study, Audience in millions
Figure 82: Method of Product Recommendation 2011 Study, % of respondents
Figure 83: 89% Embedded Smartphone into Daily Life
Figure 84: Smartphone: A Consumer's Always-on Companion - 93% Use at Home
Figure 85: Smartphone as Pocket PCs: 81% Browse Internet
Figure 86: 72% Use While Consuming Other Media
Figure 87: Smartphone Users Multi-task: 59% Use While Waiting in Line
Figure 88: Smartphone Help Us with Our Daily Lives: 89% Stay Connected
Figure 89: What We're Willing to Exchange for Internet Usage on Smartphone: 53% with BEER
Figure 90: Search is The Most Visited Website: 77% On Search Engine
Figure 91: Smartphone Searchers Look Wide Variety of Information : 51% Dinning
Figure 92: Searchers Seek Quick and Convenient Information: 89% Urgency
Figure 93: 90% Take Action on Smartphone Search
Figure 94: 59% Searchers Purchase
Figure 95: 95% Look Local Information
Figure 96: Local Information Seekers Are Ready to Buy: 44% Purchased
Figure 97: Variety of Actions Taken after Accessing Local Content
Figure 98: Nearly All Local Information Seekers Take Action within a Day
Figure 99: Mobile Transforming Everyday Shopping Behavior
Figure 100: 79% Rely on Smartphone to Help with Shopping
Figure 101: 70% Use While Shopping in-store
Figure 102: Smartphone Are an Integral Part of Multi-channel Purchase Process
Figure 103: Majority of Smartphone Shoppers Purchase
Figure 104: 27% Purchase by Via Mobile Website
Figure 105: 22% Purchase Via Apps
Figure 106: Shoppers Spent roughly $300
Figure 107: Cross Media Exposure Influence Mobile Search: 61% Word of Mouth
Figure 108: 71% Search Because of Ad
Figure 109: A Vast Majority Notice Mobile Ad: 82% on Smartphone
Figure 110: Half Take Action Who See a Mobile Ad: 42% Click on Ad
Figure 111: U.S. Mobile Marketing Spend 2010 v. 2015, US$ millions
Figure 112: Local vs. National Ad Spend in Mobile 2010-2015, US$ billions
Figure 113: Verticals Growth in Mobile Campaigns Q1 2010 v. Q1 2011, % growth
Figure 114: U.S. Mobile Marketing: Advertising 2010 Totals, US$ millions
Figure 115: U.S. Mobile Marketing: Promotions 2010 Totals, US$ millions
Figure 116: Mobile Marketing Adoption May 2011, % of respondents
Figure 117: Category Share in Mobile Display Ads 3-month average share ending March 2011, US mobile subscribers
Figure 118: Smartphone, Feature Phone Service Penetration 3-month average share ending March 2011, US mobile subscribers
Figure 119: Mobile Advertiser Campaign Goals April 2011, % of campaigns
Figure 120: Click-Through Rates by Mobile OS May 2011, % of users
Figure 121: Mobile Advertiser Campaign Destination Goals April 2011, % of campaigns
Figure 122: Post-Click Action Campaign Mix April 2011, % of campaigns
Figure 123: Social Media Usage by Location June 2011, % of respondents
Figure 124: Mobile Campaign Targeting Mix April 2011, % of campaigns
Figure 125: Device OS Mix April 2011, % of campaigns
Figure 126: Device Carrier Mix April 2011, % of campaigns
Figure 127: Top Manufacturers of Mobile Devices April 2011, % of campaigns
Figure 128: The Daily Apps Display on iPad
Figure 129: User Interface of Apps
Figure 130: GetGlue Apps
Figure 131: Bizzy Apps Front
Figure 132: Flipboard News Apps
Figure 133: Kik Social Apps
Figure 134: ShopKick Apps
Figure 135: Path Networking Apps
Figure 136: Instagram Apps
Figure 137: GroupMe Apps
Figure 138: LBS Dynamics
Figure 139: Mobile social networking
Figure 140: Mobile Search Demo
Figure 141: Mobile Commerce
Figure 142: Mobile Payment
Figure 143: Context Aware Service
Figure 144: Object Recognition (OR)
Figure 145: Mobile Instant Messaging (MIM)
Figure 146: Mobile e-mail
Figure 147: Mobile Video
Figure 148: 56% of Daily Smartphone Time with Apps
Figure 149: Organic Discovery Less Likely for Brand Apps
Figure 150: Use of Smartphone vs. Time of Day - Relative
Figure 151: Use of Smartphone vs. Time of Day - Absolute
Figure 152: Types of Smartphone students use
Figure 153: Smartphone camera usage is way up in casual applications.
Figure 154: Smartphone to Microscopes
Figure 155: Facebook on a BlackBerry
Figure 156: HTC Status has a Facebook button below the keyboard
Figure 157: Mobile Facebook Posting Clients
Figure 158: Mobile Posting to Facebook
Figure 159: Hangouts on Mobile Phone
Figure 160: Sample Google Plus Phone Infographics
Figure 161: Mobile phone feature priorities of iPhone users compared to all mobile phone users, % of US users ranking a feature in their top four.
Figure 162: Twitter awareness and usage among US PC users
Figure 163: LinkedIn worldwide members 2011
Figure 164: The UI of Flickr Android Apps
Figure 165: Most Popular Cameras in the Flickr Community
Figure 166: Mobile Social Networking Audience and Access 2011
Figure 167: Average Monthly Data Usage for US Smartphone Users
Figure 168: % reach of Facebook and Twitter Among Smartphone Audiences 2011
Figure 169: US Smartphone Users (000) that Accessed Social Networking/Blog
Figure 170: Europe Smartphone Users (000) that Accessed Social Networking/Blog
Figure 171: Which Type of Offer Would You Prefer?
Figure 172: Medfield Enabled Phone of Intel
Figure 173: Swivl in Smartphone
Figure 174: Swivl in hand
Figure 175: Sony Xperia S
Figure 176: ubuntu Logo
Figure 177: LG Optimus 3D and Nokia X7
Figure 178: Amazon kindle phone concept
Figure 179: NOKIA Vertu Image
List of Tables
Table 1: Top US Mobile OEM’s % of Subscriber Share
Table 2: Top Smartphone Platform’s % of subscriber share
Table 3: Smartphone shipment & growth 2011-2016
Table 4: Top 10 Downloaded Mobile Apps 2011
Table 5: Twitter Penetration Among Mobile Smartphone Users
Table 6: Smartphone activities: % of adult smartphone owners who use their phones to do different social activities
Table 7: Worldwide Distribution by industry 2011
Table 8: Mobile Social Networking Activities 2011

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