The Smartphone market is currently the fastest-growing segment and it will continue to outpace the overall handset market for the foreseeable future. User friendly platform and evolving user behavior pattern are responsible for its exponential growth. In the past few years Smartphone sales have grown exponentially. In 2011, 472 million Smartphone were sold worldwide. This is expected to rise to 1 billion by 2016. Smartphones now account for 17% of all global mobile handset sales. Particularly in the USA, 43% end-users have Smartphone which is equivalent to France, Germany, Italy, Spain and the UK.
Among the four major operating platforms Android leads the market with 47% market share beating Apple’s who has 29%. However 57% mobile operating profits are in Apple’s basket. The user behavior pattern has also experienced a major shift from voice to data centric in last year and sleek design of handset. Usage and growth in social networking, mobile payments, and many expected other non-voice applications driven by LTE are expected.
This research addresses:
- Top Smartphones and innovations in 2011
- Smartphone user behavior pattern evolution
- Top smartphone functions for end-users
- Relationship between mobile growth and smartphone user behaviors
- Leading demographics (by gender / race / nationality) for usage
- New dynamics of smartphone user behavior
- Impact of mobile marketing
- Relationship of applications market to smartphone user behavior
- Smartphone business models
- Actions that stakeholders should take for optimal success in smartphone marketplace
- We project 20% of smartphones will support NFC by 2014
- Mobile commerce will become $31 billion business by 2016
- We see 74% of mobile search leading to a purchase because of smartphone
- Mobile marketing spend will reach $56.5 billion in 2015
- 50% smartphone users purchase via mobile
- 45% of smartphone users check email constantly throughout the day
- 32% of smartphone users check Facebook at least once per day
- 78% of Japanese smartphone users browse online from their mobile
- 90% of smartphone users search local information in US and Japan
- 76% of smartphone users utilize location check-in services
- 56% of smartphone usage is with applications
- 60% of end-users connect to social networks via mobile
- Mobile network operators
- Handset and mobile device manufacturers
- Infrastructure providers (equipment, software, and services)
- Content providers and intermediaries
- Semiconductor manufacturers
- Mobile commerce application and service providers
- Mobile applications developers (general)
- Brands, advertisers, portals, and media companies
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.