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Market Opportunity: Rich Communications Suite (RCS)

Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and Voice over LTE (VoLTE) share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities.

For consumers, RCS has the potential to combine voice and SMS with instant messaging or chat, live video sharing and file transfer across all devices and networks. For enterprise customers, RCS represents an attractive alternative to the potential free-for-all with Bring Your Own Device (BYOD) as the corporate entity can employ a Corporate Owned and Personally Enabled (COPE) strategy to allow personalization while maintaining their own Corporate Dashboard for their company communications and applications.

The core feature/functionality of RCS is as follows:

  • Enhanced Phonebook: service capabilities and enhanced contacts information such as presence and service discovery.
  • Enhanced Messaging: enables a large variety of messaging options including chat, emoticons, location share and file sharing.
  • Enriched Calls: enables multimedia content sharing during a voice call, video call and video sharing
Market Opportunity: Rich Communications Suite (RCS) evaluates RCS capabilities and market prospects within the context of market drivers for mobile networks operators, which is primarily the critical need to develop and deploy value-added services (VAS) on top of basic services such as Voice over LTE (VoLTE). This report analyzes RCS core and future feature/functionality and evaluates RCS use cases and value proposition.

The report also discusses the role and importance of third-parties including the implementation of various API relationships. The report additionally provides the reader with an understanding of the supporting technologies such as Service Delivery Platforms (SDP), IP Multimedia System (IMS), and supporting applications enablers such as presence detection and location determination capabilities.

Key Findings:
  • RCS will utilize API connections with a variety of third parties to support core features/functionality as well as next generation applications
  • RCS will enable the implementation and customization of a so-called Corporate Dashboard for enterprise communications and applications
  • RCS is a critical value-added service (VAS) for mobile network operators to deal with the onslaught of so called over-the-top (OTT) applications
  • RCS will leverage presence and location to enable Dynamic Address Book (DAB) for a more pleasant and/or productive communications experience
  • RCS will leverage location, social, and mobile to enable comparative shopping, reference selling, and offers to make buying in the retail store more engaging and rewarding.
Target Audience:
  • Mobile network operators
  • Value-added service providers
  • Wireless device manufacturers
  • Telecom infrastructure providers
  • API providers and management companies
  • Content providers and commerce companies
  • LTE and IP Multimedia Subsystem integrators


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


Executive Summary
Introduction
Voice over LTE (VoLTE)
Rich Communications Service (RCS)
RCS Technical and Business Issues
Overview
RCS and IMS
RCS Use Cases
Core RCS Feature Functionality
Rich Calls
Rich Messaging
RCS and Video
Enhanced Address Book
Future RCS Functionality and Applications
RCS in Mobile Commerce
RCS and Cloud Storage/Access
RCS and LTE Direct
RCS Market Drivers
RCS vs. OTT Applications
No Cost and Low Cost VoIP
No Cost and Low Cost Texting
RCS and Enterprise Customers
RCS and Social
RCS as a Value-added Service (VAS)
RCS Industry Support
RCS and other VAS Enablers
Presence
Identity, Personal Data, and Preference Management
Telecom API and Management
Role and Importance of Telephony API
Summary and Recommendations
Appendix: NGN Technologies
Technical Overview of IMS and SDP
SDP Architecture
SDP and OSS/BSS
IP Multimedia Subsystem (IMS)
Technologies Supporting IMS
IMS and SIP

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