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Market Opportunity: Location-based Services

Sometimes considered a stand-alone service, often thought about only in precise positioning terms, location determination may also be on a proximity basis. In all cases, location adds value to applications and is thus an enabler of MVAS applications.

Location-based Service (LBS) applications use of information about the whereabouts of the wireless or mobile device is located, with that device usually being directly connected to or associated with a human or physical asset.

Market Opportunity: Location-based Services - target audience:

  • Mobile network operators
  • LBS application developers
  • Wireless infrastructure providers
  • Mobile content developers and aggregators
  • Mobile commerce and advertising companies


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


Executive Summary
Introduction to Location Determination, Applications, and Services
Precise Location
Autonomous GPS
Assisted GPS (A-GPS)
Cell ID/Enhanced Cell ID (CID/ECID) – Both
Proximity Location
Location-based Service Applications
Location Based Services Analysis
Key Design Factors and Typical Applications
Mobile Location Commerce Ecosystem and Applications
Location-based Service (LBS) Application Categories
Public Safety
Social Networking
Information
Advertising
Gaming
LBS Regulations
Location Commerce Functionality
Location Systems
Map System
Conclusions
The Future of the LBS
LTE benefits for LBS
Conclusions

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