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Mobile VAS Markets, Applications, and Opportunities - 2nd Edition

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the mobile VAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2016 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.

Target Audience:

  • Mobile device manufacturers
  • Application stores/aggregators
  • Mobile network operators and their partners
  • Mobile VAS application development companies
  • Mobile infrastructure and support service providers


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 EXECUTIVE SUMMARY
2.0 INTRODUCTION
2.1 THE NEED FOR VALUE ADDED SERVICES
3.0 PREPAID SERVICES
3.1.1 MOBILE PREPAID SERVICES
3.1.2 CAMEL
3.1.3 TRIDENT TELECOM AND PREPAID SERVICES
3.1.4 OTHER MVNO (MOBILE VIRTUAL NETWORK OPERATORS)
3.1.5 PREPAID SERVICE FOR THE LTE
3.1.6 IP MULTIMEDIA SYSTEM (IMS)
3.1.7 MULTIMEDIA SESSIONS
3.1.8 MOBILE IP
3.1.9 IPV6
3.2 MOBILE APPLICATION STORE AND ITS POTENTIAL REVENUES FOR MOBILE OPERATORS
3.2.1 CONCLUSION
4.0 MESSAGING SERVICES
4.1 INTRODUCTION
4.1.1 MAILBOX
4.1.2 ADVERTISING VIA E-MAIL PUBLICITY
4.1.3 INXMAIL
4.1.4 PHONOTICS
4.1.5 VIRUSES AND SPAM
4.1.6 CONTENTSMARTZ AND E-MAIL PUBLICITY
4.1.7 SHORT MESSAGE SERVICE AND ITS APPLICATIONS
4.1.8 B2C ASPECT OF SMS
4.1.9 82ASK
4.1.10 AUTOMATIC ALERTING SERVICES
4.1.11 PREMIUM-RATE SMS SCAM
4.1.12 GOLDENBYTES
4.1.13 RAC
4.1.14 CELL BROADCAST SERVICE (CBS)
4.1.15 CELLTICK
4.1.16 (MMS) MULTIMEDIA MESSAGING SERVICE
4.1.17 NOWSMS
4.1.18 MOZAT
4.1.19 ANNY WAY MMS
4.1.20 UNIFIED MESSAGING
4.1.21 CYCOS AG
4.1.22 OPEN INTERFACE FOR UNIFIED MESSAGING
4.1.23 REDKNEE
4.1.24 KABIRA TECHNOLOGIES
4.1.25 OKSIJEN TEKNOLOJI
5.0 DIGITAL CONTENT
5.1.1 INTRODUCTION
5.1.2 CONTENT DELIVERY
5.1.3 CHARGING VIA PREMIUM CONTENT
5.1.4 ONLINE BILLING SERVICE PROVIDERS
6.0 LOCATION INFORMATION SERVICES
6.1 LOCATION BASED SERVICE
6.2 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS
6.2.1 LOCATION BASED SERVICE GAMING
6.2.2 LBS REGULATIONS
6.3 HOW LOCATION COMMERCE EXACTLY WORKS
6.3.1 LOCATION SYSTEMS
6.3.2 MAP SYSTEM
6.3.3 CONCLUSION
6.4 THE FUTURE OF THE LBS
6.4.1 LTE BENEFITS FOR THE LBS
6.4.2 CONCLUSION
7.0 MOBILE TV AS A VALUE ADDED SERVICE
7.1.1 MOBILE TV ECOSYSTEM
7.1.2 THE OPERATORS ROLE
7.1.3 HANDSET MANUFACTURERS ROLE
7.1.4 SOFTWARE VENDORS ROLE
7.1.5 CHARGING IN MOBILE TV
7.1.6 SPECTRUM
7.1.7 CONCLUSION
8.0 PRIVACY AND SECURITY OF M-BANKING AND HOW TO INCREASE PROFITS THROUGH NFC PAYMENTS AND NFC MARKETING
8.1.1 NFC USAGE AND APPLICATIONS
8.1.2 NFC ANALYSIS (WHERE IS THE PROFIT?)
8.1.3 SECURITY OF THE NFC AND ITS PAYMENT SYSTEMS
8.1.4 ATTACKS ON NFC SECURITY
8.1.5 USING NFC AS SECURE KEY STORAGE
9.0 MOBILE ADVERTISING
9.1.1 MOBILE MESSAGING VENDORS GROW UP
9.1.2 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL
9.2 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
9.2.1 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
9.2.2 ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020
9.2.3 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY
9.2.4 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY
9.2.5 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS
9.2.6 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES
9.3 MOBILE MARKETING VENDORS MAKE THEIR MARK
9.3.1 SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS
9.3.2 ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE
9.3.3 GLOBAL MARKET SPENDING TO REACH $54B BY 2020
9.3.4 RECOMMENDATIONS FOR THE MOBILE MARKETER DURING AN ECONOMIC DOWNTURN
9.3.5 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS
10.0 MOBILE COMMERCE AS A VALUE ADDED SERVICES
10.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY
10.1.2 THE FUTURE OF M-COMMERCE
10.1.3 M-COMMERCE FUTURE TRENDS
10.1.4 M-COMMERCE CHALLENGES
10.1.5 CONCLUSION
11.0 MOBILE COMMERCE AND ITS PROFIT FOR OPERATORS
11.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY
11.1.2 THE FUTURE OF M-COMMERCE
11.1.3 M-COMMERCE FUTURE TRENDS
11.1.4 M-COMMERCE CHALLENGES
11.1.5 CONCLUSION
12.0 MOBILE PAYMENT AND ITS POTENTIALS FOR OPERATORS TO MAKE PROFIT
12.1.1 MOBILE PAYMENT SYSTEMS
12.1.2 CURRENT M-PAYMENT MARKET
12.1.1 MONEY TRANSFERS
12.1.2 M-BANKING ECO-SYSTEM
12.1.3 MOBILE WALLETS
12.1.4 COMPARISON BETWEEN CURRENT WALLET SYSTEMS
12.1.5 ADVANTAGES OF THE M-PAYMENTS SYSTEMS
12.1.6 NFC PAYMENT VS CLOUD-BASED PAYMENTS
12.1.7 PAYPAL CLOUD BASED MOBILE PAYMENT
12.1.8 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?)
12.1.9 USING AMAZON CLOUD SERVICE WITH MOBILE PAYMENTS
12.1.10 DEPLOYING THE CLOUD SERVICE WITH MOBILE PAYMENT
12.1.11 CLOUD FORMATION
13.0 MOBILE NETWORK MANAGEMENT AND HOW TO INCREASE PROFIT
13.1.1 NETWORK MANAGEMENT FUNCTIONALITY
13.1.2 MOBILE NETWORK MANAGEMENT METHODS
13.1.3 SIMPLE NETWORK MANAGEMENT PROTOCOL (SNMP)
13.1.4 OTHER NETWORK MANAGEMENT PROTOCOLS
13.1.5 MANAGING INTERNET PROTOCOL FOR MOBILES
13.1.6 CASE STUDY: HOW TO MANAGE NETWORKS TO INCREASE PROFITS
13.1.7 CORE DIAMETER NETWORKS MANAGEMENT
13.1.8 SUBSCRIBER DATA MANAGEMENT
13.1.9 POLICY MANAGEMENT
14.0 NEXT GENERATION VALUE ADDED SERVICES
14.1 E-GOVERNMENT
14.1.1 MOBILE APPLICATIONS FOR THE GOVERNMENT
14.1.2 THE FUTURE OF E-GOVERNMENT CONCEPT
14.1.3 E-GOVERNMENT TO MOBILE GOVERNMENT (GOVERNMENT ON GO CONCEPT)
14.1.4 THE RETURN ON THE INVESTMENT OF THE MOBILE GOVERNMENT
14.1.5 THE USE OF TELECOMMUNICATION IN PUBLIC SERVICE APPLICATIONS
14.1.6 CASE STUDY: HOW TELECOMMUNICATION CAN SAVE COSTS FOR THE GOVERNMENTS AND MAKE PROFITS
14.1.7 THE EFFECT ON THE ECONOMY AND THE ROI
14.1.8 CELL BROADCAST SERVICE (CBS)
14.1.9 CELLTICK
14.1.10 (MMS) MULTIMEDIA MESSAGING SERVICE
14.1.11 MOZAT
14.1.12 ANNY WAY MMS
14.1.13 UNIFIED MESSAGING
14.1.14 CYCOS AG
14.2 AUGMENTED REALITY
14.2.1 INTRODUCTION
14.2.2 AR 3D APPLICATIONS
14.2.3 TRACKING USER'S POSITION
14.2.4 QR CODES
14.2.5 MOBILE SYSTEMS IN AR
14.2.6 COLLABORATIVE APPLICATIONS
14.2.7 AUGMENTED REALITY CHALLENGES
14.2.8 AR APPLICATIONS
14.2.9 AR IN TOURISM
14.2.10 AR AND FACE RECOGNITION
14.2.11 CASE STUDY: HOW MOBILE CAN BENEFIT FROM AUGMENTED REALITY
14.3 WEB 2.0 AND SOCIAL SOFTWARE
14.3.1 LOCATION-BASED SERVICE IN AR
14.3.2 CONCLUSION
15.0 MOBILE VALUE ADDED SERVICES IN THE GROWTH MARKET
15.1 NEXT GENERATION DEVICES (TABLETS OR SMARTPHONES..?)
15.1.1 PC TABLETS ANALYSIS
15.1.2 IPAD FROM APPLE
15.1.3 MOTOROLA XOOM
15.1.4 GALAXY TAB
15.1.5 LG G-SLATE
15.1.6 FUTURE OF THE TABLETS
15.1.7 CONCLUSION ON TABLETS
15.2 GOOGLE GLASSES
16.0 MOBILE GAMES WORLDWIDE 2011-2016
16.1 SMARTPHONES IN CONTEXT
16.2 SMARTPHONES VS. PORTABLE GAME PLAYERS
16.3 MOBILE GAMES
16.4 MOBILE GAMES IN ASIA & OCEANA
16.5 MOBILE GAMES MARKET IN AUSTRALIA 2011-2016
16.6 MOBILE GAMES IN CHINA 2011-2016
16.7 MOBILE GAMES MARKET IN HONG KONG 2011-2016
16.8 MOBILE GAMES MARKET IN JAPAN 2011-2016
16.9 MOBILE GAMES MARKET IN NEW ZEALAND 2011-2016
16.10 THE MOBILE GAMES MARKET IN EUROPE 2011-2016
17.0 WORLDWIDE HANDSETS DEVELOPMENTS AND ITS EFFECT ON THE MVAS INDUSTRY

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