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Mobile OS Comparative Analysis and Forecast 2013 - 2018

Mobile OS Comparative Analysis and Forecast 2013 - 2018

A mobile OS is an Operating System that operates a smartphone, tablet, phablet, PDA, or other digital mobile/wireless device. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features.

This research evaluates the competitive landscape of major mobile operating systems including their evolution, market performance and projections, application store performance, market threats and fragmentations challenges, SWOT analysis, and emerging OS platforms and in-depth analysis of Google’s strategy over Android Open Source Project (AOSP).

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013 - 2018:

  • Amazon App Store
  • Apple App Store
  • Bada App Store
  • BlackBerry App World
  • FireFox OS
  • Google Play
  • Kindle App Store
  • Nokia App Store
  • Nook App Store
  • Tizen
  • WebOS App Store
  • Windows Store
  • Others Global Mobile Application Revenue by Business Model 2013 - 2018
  • Virtual Goods
  • Advertising Revenue
  • Subscription Revenue
  • Download Revenue
Target Audience:
  • Mobile network operators
  • Mobile handset manufacturers
  • OS and application store companies
  • Wireless/Mobile application developers
  • Wireless/Mobile infrastructure providers
  • Personal computing device manufacturers
  • Services infrastructure and outsourcing providers
Companies in Report:
  • Alibaba
  • Amazon
  • Apple
  • Blackberry
  • Google
  • IBM
  • Microsoft
  • Mozilla
  • Nokia
  • Samsung
  • Ubuntu


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Introduction
2.0 Major Mobile Os Evolution Timeline And Analysis
2.1 Development Timeline Of All Mobile Os
2.2 Android Version 1.0 – 4.4
2.3 Ios Version 1.0 – 7
2.4 Windows Phone
2.5 Blackberry
2.6 Symbian
3.0 Mobile Os Market Projection And Competitive Analysis
3.1 Mobile Os Comparison Chart By Functionality And Features
3.2 Global Mobile Application Revenue By Total Vs. Business Model ($ Million)
3.3 Global Mobile Application Revenue By App Store ($ Million)
3.4 Global Smartphone Sales By Mobile Os
3.5 Mobile Os Market Share Projection 2013 – 2017
3.6 Global Tablet Sales & Market Share By Os (Unit Million)
3.7 Top Smartphone Countries By Sales & Market Share (Unit Million)
3.8 Top Five Smartphone Vendor Sales & Market Share (Unit Million)
3.9 Smartphone Profit Share By Oems
3.10 Appstore Statistics
3.11 App Quality Report Ios Vs. Android
3.12 Apps Download Revenue Share By Os
3.13 Apps Download Trend By Users 2013
3.14 Consumer Vs. Enterprise Internet Usage By Os 2013
3.15 User Loyalty Ratio Over Mobile Os
3.16 Consumer Loyalty Over Phone Brand
3.17 Ad Conversation Rate By Mobile Os Vs. Ad Category
3.18 Banner Ad Conversion Rate By Mobile Os Vs. App Category
3.19 Who Is Wining: Ios Or Android Or Other?
4.0 Swot Analysis & Fragmentation Challenge
4.1 Strength And Opportunity
4.1.1 Android Os
4.1.2 Ios
4.1.3 Windows Phone
4.1.4 Blackberry
4.1.5 Symbian
4.2 Weakness And Threat
4.2.1 Android
4.2.2 Ios
4.2.3 Windows Phone
4.2.4 Blackberry
4.2.5 Symbian
4.3 Mobile Os Fragmentation Challenge
5.0 Mobile Os Entrant
5.1 Firefox Os
5.1.1 Overview
5.1.2 Features & Applications
5.1.3 Competitive Landscape
5.2 Ubuntu Touch
5.2.1 Overview
5.2.2 Features & Applications
6.0 Android Open Source Project (Aosp) Vs. Google Analysis
6.1 Android Vs. Google Success And Possible Threat For Google
6.2 Is Android Really Open Source?
6.2.1 Aosp Search Vs. Google Search
6.2.2 Aosp Music Vs. Google Play Music
6.2.3 Google Calendar Vs. Aosp Calendar
6.2.4 Aosp Keyboard Vs. Google Keyboard
6.2.5 Aosp Camera Vs. Google Camera
6.2.6 Aosp Messaging Vs. Google Hangout
6.3 Android Oem Strategy
6.3.1 Google Apps Bundle And Skyhook Lesson
6.3.2 Alibaba China Lesson
6.3.3 Amazon Lesson
6.4 Google Apis Strategy
6.5 Google Maps Api Strategy
6.6 Google Cloud Messaging (Gcm) Strategy
6.7 Location Apis Strategy
6.8 In-app Purchasing Apis
6.9 Play Games Api
6.10 Samsung And Amazon’s Android Strategy
6.11 Is Google’s Android Ecosystem Challengeable?
7.0 Conclusions
7.1 Key Findings And Future Of Mobile Os Marketplace
List of Graphs
Figure 1: Smartphone Profit Share by OEM 2013
Figure 2: uTest App Quality Report iOS vs. Android 2013
Figure 3: Application Download Revenue 2013: iOS vs. Android vs. Others
Figure 4: Application Download Trend iOS vs. Android vs. Others 2013
Figure 5: Graphical Difference between Google Search vs. AOSP Search
Figure 6: Graphical Difference between Google Play Music vs. AOSP Music
Figure 7: Graphical Difference between Google Calendar vs. AOSP Calendar
Figure 8: Graphical Difference between Google Keyboard vs. AOSP Keyboard
Figure 9: Graphical Difference between Google Camera vs. AOSP Camera
Figure 10: Graphical Difference between Google Hangout vs. AOSP Messaging
List of Tables
Table 1: Development Timeline of Major Mobile OS 1996 – 2013
Table 2: Performance Comparison Chart by Functionality & Features
Table 3: Global Mobile Application Revenue by Business Model 2013 - 2018
Table 4: Global Mobile App Store Revenue Forecast 2013 – 2018
Table 5: Global Smartphone Sales by OS 2012 vs. 2013 (Unit Million)
Table 6: Global Smartphone Sales by Mobile OS: Q1 - 2013 Q2
Table 7: Smartphone Market Share by Mobile OS 2013 – 2017
Table 8: Tablet Sales & Market Share by OS 2012 – 2016
Table 9: Top Seven Smartphone Countries by Sales & Market Share 2012 – 2016
Table 10: Top Five Smartphone Vendor Sales & Market Share 2012 vs. 2013
Table 11: App store Statistics as of Q3 2013 : iOS vs. Android vs. Windows
Table 12: Consumer vs. Enterprise Internet Usage Trend by OS 2013
Table 13: Mobile OS User Loyalty Ratio 2013
Table 14: Consumer Loyalty over Phone Brand 2013
Table 15: Rates of Ad Conversion by Mobile OS vs. Ad Format
Table 16: Rate of Ad Conversion by Mobile OS vs. App Category
Table 17: Release Timeline of Firefox OS
Table 18: System Requirement for Ubuntu OS

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