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Massive Open Online Course (MOOC): Market Analysis and Forecasts 2015 – 2020

Massive Open Online Course (MOOC): Market Analysis and Forecasts 2015 – 2020

Massive Open Online Courses (MOOC) represents a distance-based approach to eLearning wherein many students may participate in a highly collaborative and interactive fashion. Course contents are distributed using web platform under a per-course or subscription model. The unique feature/functionality of MOOC is mass participation, social collaborations, interactive forums, and open-ended outcomes.

There are a few key market factors to consider with MOOC including low cost certification, leveraging various technologies (data everywhere, smartphone, tablet and wearable device proliferation, flexible learning experience, etc.), costs reduction for corporate training, and others. Arguably, one of the main growth drivers of today’s MOOC industry is cost reduction for Learning and Development (L&D) programs at major corporations. Important to the ICT ecosystem, MOOC adoption is contributing to development and adoption of various technologies and solutions including Big Data, Analytics, Gamification, and Cloud.

This research provides an assessment of overall MOOC trends, sub-sectors, and impact on diverse industries. The report analyzes the global MOOC market opportunity and forecasts overall revenue as well as SaaS providers, independent student’s course subscription, consulting revenue and corporate licensing. Regional projections include North America, Latin America, APAC, Europe, Middle East, and Africa. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

The report also answers following questions:

What are the MOOC solutions to overcome challenges?
How will technologies aid in MOOC growth and adoption?
What are the key challenges faced by MOOC stakeholders?
What is the role of Gamification, Big Data, Analytics, Cloud and SMAC convergence in MOOC industry?
What is the current state of enterprise adoption of MOOC and how is going to reinvent corporate L&D?

Target Audience:

MOOC companies
Gamification companies
Executives and IT leaders
LMS and eLearning providers
Consumer electronics companies
Telecom and ICT solution providers
Corporate training service providers
Enterprise L&D executives and managers

Report Benefits:

Leading MOOC vendor and solutions analysis
Analysis of MOOC free vs. paid certification and credentialing
In-depth analysis of regional market prospects for MOOC industry
MOOC forecasts by region, demographics, and corporate learning segments
Short and long term MOOC impact analysis, market forces, and usability factors
Venture capital investment trends in entire education industry including MOOC
Vision of the MOOC future with recommendations for various industry constituents

General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.

1.0 Executive Summary
2.0 Introduction
2.1 What Is Mooc?
2.2 Features Of Mooc
2.3 Historical Development Of Mooc
2.4 E-learning Vs. Mooc
2.5 Online Course Vs. Mooc
2.6 Distance Education Vs. Mooc
2.7 Crowdsourced Education Vs. Mooc
2.8 Course Aggregator Or Course Directories
2.9 Video Vs. Non-video Mooc
2.10 Cmooc And Xmooc
2.11 Common Factors Among Cmooc And Xmooc
3.0 Mooc Market Trend And Growth Driver
3.1 Higher Education Marketplace
3.2 Growth Of Demand Of Distance Learning As A Whole
3.3 Corporate Learning And Training
3.4 K-12 Level Education
3.5 Self-paced Learning
3.6 Filling The Digital Gap
3.7 Mooc Graduate Degree
3.8 Open Source Software
3.9 Credential Academic Currency
3.10 Recruitment Tools
4.0 Mooc Market Challenges And Limitations
5.0 Mooc Market Development And Success Factors
5.1 Business Model
5.2 Measuring Success
5.3 Teaching The Teachers
5.4 Developing Mooc
5.5 Motivating Faculty
5.6 Augmented Mooc
5.6.1 Voice Activated Pattern
5.6.2 Using Qr Codes
5.6.3 Using Rfid
5.7 Mooc Credential
6.0 Corporate Mooc
6.1 E-learning Industry Overview
6.1.1 Growth Rate
6.1.2 Mature Vs. Non-mature Market
6.1.3 Per Employee Training Expenses
6.1.4 Growth Factors
6.1.5 Adoption Trend In Diverse Areas
6.2 Impact Of Corporate Mooc On E-learning Industry
6.3 Mooc Elements For Corporate Learning & Development
6.4 Benefits Of Mooc For Organization
6.5 Impact On Workplace Environment
6.6 Free Corporate Mooc For Training
6.7 The Ugly Face Of Mooc
6.8 Independent Business Opportunities Around Mooc
6.9 Mooc Alliance With Company
7.0 Gamification And Mooc
7.1 What Is Gamification In Mooc
7.2 Learning Game Vs. Gamification
7.3 Influence Of Gamification In Mooc
7.4 Science In Gamification In Mooc
7.5 Benefits Of Gamification In Mooc
7.6 Designing Gamification For Mooc
7.6.1 Game Elements For Instructional Design
7.6.2 Role Of Creative Design
7.6.3 Formative Feedback Loop
7.6.4 Favorite Vs. Less Favorite Gamification Techniques
7.6.5 Gamify Mooc Course
7.6.6 Gamify Mooc Development For Content Creators
7.6.7 Make Learner Evangelist
7.6.8 Expected Outcome From Learners
8.0 Big Data Analytics, Cloud And Mooc
8.1 What Is Big Data In Mooc?
8.2 Saas Cloud And Big Data
8.3 Mooc In Big Data Ecosystem
8.4 Big Data Implication To Business
8.5 Big Data Implementation Model
8.6 Big Data Purpose
9.0 Mooc Certificate Analysis
9.1 Free Certificate
9.2 Paid Verified Certificate
10.0 Mooc Market Forces: A Comprehensive Analysis 55
10.1 Mooc Lead By Elite Universities
10.2 High Cost Involvement But Scalable
10.3 Where Is The Risk?
10.4 Long-term Impact
10.5 Social Technologies
10.6 Key Fundamental Differences
10.7 Impact On Higher Education
10.8 Threats To Incumbents
10.9 Changing Faculty Roles
10.10 Real-time Outcome Data And Predictive Analytics
11.0 Social And User Factors
11.1 Self-judgment
11.2 Course Selection
11.3 Societal Change
11.4 Solving Problem
11.5 Enhance Traditional Education
11.6 Profile Of Digital Learners
11.7 Pros Vs. Cons
12.0 Smac Convergence And Mooc Industry
12.1 Smac Convergence In Mooc Industry
12.2 The Synergic Impact On Industry Vertical Including Education
12.3 Role To Business Innovation
13.0 Mooc Market Projections
13.1 Mooc Market Revenue Projections
13.1.1 Global Mooc Market Revenue 2015 - 2020
13.1.2 Global Mooc Revenue By Sources 2015 – 2020
13.1.3 Global Mooc Revenue By Consumption Platform 2015 – 2020
13.1.4 Gamification Saas Market Revenue In Mooc 2015 – 2020
13.1.5 Student Subscription/Payment Revenue By Education Level 2015 – 2020
13.1.6 Corporate Training / Sponsorship Revenue By Payment Category 2015 – 2020
13.1.7 Xmooc Vs. Cmooc Revenue $ Billion 2015 – 2020
13.1.8 Mooc Regional Market Revenue 2015 - 2020
13.2 Mooc Student Projections
13.2.1 Global Mooc Enrollment Numbers 2015 - 2020
13.2.2 Global Mooc Active Student 2015 - 2020
13.2.3 Global Mooc Active Students By Xmooc And Cmooc 2015 – 2020
13.2.4 Regional Mooc Active Students In Million 2015 - 2020
13.3 Mooc Demographic Analysis
13.3.1 Working Vs. Non-working Student Ratio 2015
13.3.2 Mooc Gender Ratio 2015
13.3.3 Mooc Student Ratio By College Vs. Corporate 2015 - 2020
13.3.4 Global Ratio Of College Student Participation In Mooc 2015 - 2020
13.3.5 Mooc Student Ratio By Consumption Platform 2015 - 2020
13.3.6 Average Age Of Mooc Vs. Traditional E-learning Student 2015
13.3.7 Mooc Course Completion Vs. Non-completion Ratio 2015 -2020
13.3.8 Mooc Course Dropout Stages 2015
13.3.9 M-learning Consumption Time 2015
13.3.10 Propensity To Complete Multiple Courses From Single Platform Vs. Multiple Platforms 2015 - 2020
13.4 Corporate Mooc Analysis
13.4.1 Corporate Mooc Preference 2015
13.4.2 Impact Of Mooc Vs. Traditional Training On Percent Of Revenue Increase Per Employee 2015
13.4.3 Impact Of Mooc On Cost Structure 2015
13.4.4 Benefits Of Mooc Training On Company As A Whole
14.0 Regional Mooc Market Analysis
14.1 North America
14.2 Latin America
14.3 Europe
14.4 Asia Pacific
14.5 Middle East
14.6 Africa
15.0 Venture Capital In E-learning
16.0 Mooc Vendor Analysis
16.1 Codecademy
16.2 Coursera
16.3 Edx
16.4 Futurelearn
16.5 Apple With Itunes U
16.6 Mooc2degree
16.7 Saylor Academy
16.8 2u
16.9 Straighterline
16.10 Udacity
16.11 Udemy
16.12 Cengage Learning
16.13 Degreed
16.14 Study.Com
16.15 Elsevier Education
16.16 Embanet-compass, Llc
16.17 Instructure Inc.
16.18 Khan Academy
16.19 Lynda.Com
16.20 Piazza Technologies, Inc.
16.21 Proctoru Inc.
16.22 Smartthinking Inc.
16.23 Iversity.Org
16.24 Novoed
16.25 Peer 2 Peer University
16.26 Pier
16.27 Veduca
16.28 Coursetalk
16.29 Moodle
17.0 Conclusions And Recommendations
17.1 Recommendation For Content And Solution Provider
17.1.1 New Sales Opportunity
17.1.2 Course Creation And Other Services
17.1.3 Offering PedagogICAL SUPPORT
Figure 1: Stages of MOOC Evolution
Figure 2: Levels of Conversation in Different Stages of MOOC
Figure 3: Comparison of Features of Course Directories
Figure 4 Percentage of Global Education Expenditure in Sectors 2014
Figure 5: Corporate E-learning Growth Rates by Product
Figure 6: Factors Contributed to Shift to Corporate E-Learning
Figure 7: Corporate Online Training Modality Trend
Figure 8: Students Persistent in One MOOC: A Real Life Example
Figure 9: Big Data Framework
Figure 10: Three Vs of Analytics: Description vs. Attributes vs. Driver
Figure 11: Reduction of Data Storage Costs with Big Data and Cloud 2005 – 2015
Figure 12: Big Data Implementation Cycle
Figure 13: Purpose of Big Data Use
Figure 14: Free Certificate Providers of MOOC
Figure 15: Paid Verified Certificate Providers of MOOC
Figure 16: MOOC Model and Factors
Figure 17: Common vs. Rare Social Technologies in MOOC
Figure 18: Differences between Key Three MOOC Providers
Figure 19: Potential Impact of MOOC on Higher Education
Figure 20: How MOOC Threats to Incumbents
Figure 21: Changing Role of Faculty
Figure 22: Open Learning Dashboard Example for Predictive Analytics
Figure 23: Global MOOC Market Revenue $ Billion 2015 – 2020
Figure 24: Global MOOC Revenue xMOOC vs. cMOOC $ Billion 2015 – 2020
Figure 25: Global MOOC Enrollment Numbers in Millions 2015 – 2020
Figure 26: Global MOOC Active Student Number in Million 2015 – 2020
Figure 27: Working vs. Non-Working Student Ratio 2015
Figure 28: MOOC Student Ratio by Male vs. Female 2015
Figure 29: MOOC Student Ratio by College vs. Corporate 2015 – 2020
Figure 30: Ratio of Global College Student Participation in MOOC 2015 – 2020
Figure 31: MOOC Student Ratio by Mobile vs. Computer Platform 2015 – 2020
Figure 32: Average Age of MOOC Student vs. Traditional E-learning Student 2015
Figure 33: MOOC Completion vs. Non-Completion after Enrollment 2015 – 2020
Figure 34: MOOC Course Dropout Stages 2015
Figure 35: M-Learning Consumption Time 2015
Figure 36: Course Completion Multiple vs. Single Platform 2015 - 2020
Figure 37: Percentage of Corporate Prefer MOOC 2015
Figure 38: Impact of MOOC vs. Traditional Training 2015
Figure 39: Hot Markets in Latin America
Figure 40: Education Revenue of Big Players
Figure 41: Global Education M&A Activity
Figure 42: Top Ten M&A Transaction in E-learning
Figure 43: E-learning Fund Raising in US and Europe 2013-2014
Figure 44: Business Model of Coursera
Table 1: Difference between Learning Game and Gamification
Table 2: Favorite vs. Less Favorite Gamify Techniques
Table 3: MOOC Pros and Cons
Table 4: Global MOOC Revenue by Sources $ Billion 2015 – 2020
Table 5: Global MOOC Revenue by Consumption Platform $ Billion 2015 – 2020
Table 6: Global Gamification SaaS Market Revenue in MOOC $ Billion 2015 – 2020
Table 7: Global MOOC Student Subs/Payment Rev by Edu Level 2015 – 2020
Table 8: Global MOOC Corp Training/Sponsors Rev by Pay Category 2015 – 2020
Table 9: MOOC Regional Market Revenue by North America, Europe, APAC, Middle East & Africa, and Latin America $ Million 2015 – 2020
Table 10: Global MOOC Students by xMOOC and cMOOC in Million 2015 – 2020
Table 11: MOOC Active Students in North America, Europe, APAC, Middle East & Africa, and Latin America in Million 2015 – 2020
Table 12: Impact of MOOC on Cost Structure 2015
Table 13: Benefits of MOOC Training by Category 2015 - 2020
Table 14: Major MOOC Fund Raising

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