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Google vs. Yahoo, Microsoft, Facebook, and Apple in Mobile

Mobile communications has evolved to become a complex ecosystem with many players. The wireless carriers, while dominant in core services, are not the only major players when it comes to applications, content, and commerce. Google and their major competitors, Yahoo, Microsoft, Apple, and Facebook, fiercely battle with one another in the wireless arena. They are also collectively a force to be reckoned with for the mobile network operators.

This report evaluates various key areas of competition including mobile platforms, gaming, e-commerce, mobile payments and more. The report also provides SWOT (Strengths, Weaknesses, Opportunities and Threats) for each company in different business development areas.

Target Audience:

  • Mobile network operators
  • Investment institutions of all types
  • Third-party managed service providers
  • Google, Yahoo, Microsoft, Facebook, and Apple
  • Value-added Service (VAS) application providers


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Overview
1.1 Challenges To Mobile Industry
1.1.1 Natural Human Interfaces
1.1.2 Real-time
1.1.3 Dynamically Generated Contents
1.1.4 Interoperability
1.1.5 Content Protection
1.1.6 Interactivity
1.2 Key Players
1.2.1 Google
1.2.2 Microsoft
1.2.3 Yahoo
1.2.4 Facebook
1.2.5 Apple
2.0 Mobile Platforms
2.1 Android
2.1.1 Swot Analysis
2.2 Ios
2.2.1 Swot Analysis
2.3 Windows Mobile
2.4 Windows Phone
2.4.1 Windows Phone 7
2.4.2 Windows Phone 8
2.4.3 Swot Analysis
3.0 Mobile Mail
3.1 Gmail Mobile
3.2 Live Mail Mobile
3.3 Yahoo Mail Mobile
4.0 Mobile Photo Sharing
4.1 Google
4.2 Yahoo Flickr
4.3 Facebook
5.0 Media Streaming
5.1 Google Music
5.1.1 Swot Analysis
5.2 Apple Itunes
5.2.1 Swot Analysis
5.3 Yahoo Music
5.3.1 Rhapsody
6.0 Mobile Tv
6.1 Google Tv
6.1.1 Swot Analysis
6.2 Apple Tv
6.2.1 Swot Analysis
7.0 Mobile Voice Applications
7.1 Google Voice
7.1.1 Overview
7.1.2 Google Voice Features
7.1.3 Google Voice’s Power
7.1.4 About At&T
7.1.5 At&T To Control Mobile Operator’s Market
7.1.6 At&T Cooperation With Apple
7.1.7 Rising Of Google Voice
7.1.8 Google Voice Swot Analysis
7.1.9 Plans For Google Voice
8.0 Mobile Advertising
8.1 Facebook Mobile Advertising
8.1.1 Case Study: Facebook Mobile As Advertising Platform
8.1.2 Case Study: Facebook – Mobile Operators Advertising Value-added
8.1.3 Enhancing Facebook Mobile Ad Network
9.0 Mobile Gaming
9.1 Facebook Mobile Gaming
9.1.1 Case Studies For Facebook Mobile Gaming Business
9.2 Google Vs. Apple Mobile Gaming
10.0 Mobile Payment
10.1 Facebook Mobile Payment
10.2 Microsoft Mobile Wallet
10.2.1 Swot Analysis
10.3 Google Wallet
11.0 Mobile Cloud Computing
11.1 Benefits Of Cloud Computing For Small Businesses
11.1.1 Lower Initial Investment
11.1.2 Easier To Manage
11.1.3 Pay-as-you-go
11.1.4 Scalability
11.1.5 Deploy Faster
11.1.6 Location Independent
11.1.7 Device Independent
11.2 Google
11.2.1 Google Apps
11.2.2 Google Appengine
11.3 Microsoft
11.3.1 Microsoft Office Live
11.3.2 Windows Azure Platform

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