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Global Cloud Computing: Infrastructure, Platforms, and Services 2015 - 2020

Global Cloud Computing: Infrastructure, Platforms, and Services 2015 - 2020

Cloud is an enabler of business process change as it facilitates enterprise to realize key benefits including expenditure reduction (CapEx and OpEx), service development and delivery efficiencies, and greater flexibility to meet evolving business needs. Cloud technologies and solutions are also becoming more important to telecommunications service providers as they begin to implement virtualization of network functions.

Global Cloud Computing: Infrastructure, Platforms, and Services 2015 - 2020 evaluates the global and regional markets for Cloud Services including IaaS, PaaS, and PaaS by solution type (Private and Public). The report provides analysis of specific challenges and opportunities from both the customer and the Cloud Services Provider (CSP) perspective. It evaluates the general Cloud service market as well as specific market opportunities within the Healthcare, Energy, Insurance, Entertainment, and Financial Services sectors. The report also evaluates the emerging growth drivers for Cloud services including Wearable Technologies. It also includes specific recommendations for CSPs and their customers.

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Target Audience:

Telecom service providers
API management companies
SDN and virtualization vendors
Telecom managed service providers
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
SMB and enterprise companies of all types

Report Benefits:

Identify future Cloud applications
Identify opportunities for wearable tech
Understand potential pitfalls for outsourcing
Identify top infrastructure and software vendors
Learn from sector-specific Cloud services analysis
Identify barriers and challenges to Cloud adoption
Understand the impact of Inter-Cloud Interoperability
Identify critical aspects to deal with Cloud service vendors
Understand the future of H/W and S/W relationship and value
Understand business issues relative to hardware and software
Learn important points to negotiate Service Level Agreements (SLA)
Recommendations for enterprise companies as well as Cloud Service Providers
Forecasts for Cloud infrastructure, platform, and services by value, market share, and growth
Forecasts by Service (SaaS, IaaS, and PaaS), Cloud Type (Public and Private), and Region 2015 - 2020

General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1 Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Findings
1.4 Target Audience
1.5 Companies Mentioned
2 Overview
2.1 Enterprise IT Systems Development
2.2 Definition of Cloud Computing
2.3 “Pay as you Go” Model
2.4 Cloud Computing versus Virtualization
2.5 Cloud Foundations
2.6 Levels of Cloud Computing Services
2.6.1 Web Applications
2.6.2 Software as a Service (SAAS)
2.6.3 Platform as a Service (PAAS)
2.6.4 Infrastructure as a Service (IAAS)
2.6.4.1 Public cloud
2.6.4.2 Private cloud
2.6.4.3 Hybrid cloud
2.6.5 Communication as a Service (CAAS)
2.6.6 Metal as a Service (MAAS)
2.6.7 Anything as a Service (XAAS)
3 Hardware and Software
3.1 Increasing Importance of Hardware
3.2 Reduced Need for Provisioning Storage: A Server and a Switch
3.3 Cloud Hardware will become a Commodity
3.4 Low-power Processors and Cheaper Clouds
3.5 Faster Interconnects
3.6 Increasing Separation of Software and Hardware
3.7 Rise of PAAS
3.8 Increasing Popularity of JavaScript/HTML5 based Apps
3.9 Stronger Identity Management systems
3.10 Memory Solutions for Software and Hardware Systems
3.11 Increasing use of Modular Software
3.12 Top IAAS Vendors
3.13 Top Software Vendors
3.14 Data Center Providers
3.14.1 Cloud Based Data Centers
3.14.1.1 Google, Council Bluffs, Iowa
3.14.1.2 Microsoft, Dublin, Republic of Ireland
3.14.1.3 Switch Super NAP, Las Vegas, Nevada
3.14.1.4 Range International Information Hub, Langfang China
3.15 Cloud Service Providers
3.15.1 Amazon
3.15.2 Verizon
3.15.3 IBM
3.15.4 SalesForce.com
3.15.5 CSC
3.15.6 CENTURYLINK
3.15.7 SAVVIS
3.15.8 JOYENT
3.15.9 MICROSOFT
3.15.10 RACKSPACE
3.15.11 FUJITSU
3.15.12 HP
3.16 Network Operators
3.16.1 China Mobile Limited
3.16.2 Vodafone Group
3.16.3 Telenor Group
3.16.4 America Movil
3.17 Alternative Platforms for On-Premise and Hybrid Clouds
3.18 Cloud Infrastructure and Services in Telecommunications
3.18.1 Cloud RAN
3.18.2 Mobile Consumer Cloud Services
3.18.2.1 Consumer Mobility and the Cloud: Statistics and Forecasts
3.18.2.2 Commercial Considerations
3.18.2.2.1 What Consumers will Store in and Access from the Cloud
3.18.2.2.2 What Devices Consumers will use to Access the Cloud
3.18.2.2.3 Where and How Consumers will Access the Cloud
3.18.2.2.4 What Companies do Consumers Identify with Cloud Services
4 Future Cloud Computing Applications
4.1 Leveraging Cloud for Wearable Technology
4.1.1 Wearable Technology is Poised for Significant Growth
4.1.2 Cloud-based Services Provide a Platform for Growth
4.1.3 Examples of Cloud-services Leveraged by Wearable technology
4.1.4 Bottlenecks to Growth of Wearable Technology
4.2 Increasing Acceptance in the Government Sector
4.2.1 US Government’s Consolidation of Datacenters to Cut Costs
4.2.1.1 DOI’s Movement to a Cloud Computing Environment
4.2.1.2 The US Army’s Datacenter Consolidation
4.2.1.3 CIA’s Private Cloud
4.2.2 CSPs Building Capacity to Service Government Agencies
4.2.3 Leverage Cloud for Citizen Services
4.2.4 Leverage Cloud to Support Local Enterprises
4.3 Cloud Computing for Media and Entertainment
4.3.1 The Case of Netflix
4.3.2 A Tool to Increase Subscription Revenues
4.3.3 Cloud Services to Develop Stronger Links with Fans
4.3.4 Cloud Services to Increase Revenue Generation Capacity
4.3.5 Cloud Services to Reduce Datacenter Footprint
4.3.6 Cloud Services for Controlling Digital Supply Chain
4.4 Cloud Computing for Healthcare
4.4.1 US Healthcare Regulations Mandate Cloud Adoption
4.4.2 Heavy penalties for loss of PHI
4.4.3 Healthcare’s Wait and Watch Approach
4.4.4 Cloud-based Solutions for Healthcare
4.4.5 Adoption of Desktop Virtualization in Healthcare
4.4.6 Cloud for Regional Wellness Services
4.4.7 Cloud for Penetrating Rural Markets
4.5 Cloud Computing for Telecoms
4.5.1 The Cloud Expands the Telecoms Service Provider Product Portfolio
4.5.2 SME are an Attractive Pocket for Telecom
4.5.2.1 SME app market so far ignored by telecoms
4.5.2.2 Bundled apps for SMEs
4.5.3 Comcast Develops a Cloud Marketplace for SMEs
4.5.4 Cloud-based Home Security and Home Monitoring systems
4.5.5 More Cloud Opportunities
4.5.5.1 AT&T PAAS
4.5.5.2 AT&T teamed with IBM on cloud services
4.6 Cloud Computing for Insurance
4.6.1 Cloud-based Technology Provide Platforms to Increase Market Share
4.6.2 Cloud-based Technology Expands Product Portfolio
4.7 Cloud Computing for Utilities and Overall Energy Sector
4.7.1 Smart Metering in Europe
4.7.2 Cloud-based Smart Metering Projects
4.7.3 Cloud and Data
4.7.4 Cloud and Collaboration
4.7.5 Cloud and Production Operations
4.7.6 Cloud and Customer Engagement
4.8 Cloud Computing for Pharmaceuticals
4.8.1 Cloud-based Services are under-utilized by Pharma Companies
4.8.2 Leverage Cloud Computing to Reduce Costs and Save Time
4.8.3 Cloud-based Digital Market Platform
4.8.4 Cloud-based On-demand Analytical Platforms
4.8.4.1 GenomicsCloud
4.8.4.2 DNAnexus
4.8.4.3 CycleCloud for Life Sciences
4.8.5 Shifting Non-core Operations to the Cloud
4.9 Cloud Computing for Financial Services
4.9.1 Small Banks find it Easier to Shift to the Cloud
4.9.2 Cloud-based Payments Processing
4.9.3 Cloud-based Document Management
4.9.4 Bank of America’s Pilot Test with the Cloud
4.9.5 Cloud-based Mobile Banking
4.9.6 Regulatory Barriers Restrict Wide Adoption of Cloud-based Analytics
4.9.7 Cloud-based Monte Carlo Simulations
4.9.8 Private Clouds
5 Recommendations for Enterprise
5.1 When Cloud Computing is Not an Option
5.1.1 Risk of External Dependencies
5.1.1.1 Data protection tools
5.1.2 Scalability Comes at a Cost
5.2 Approach Cloud Computing from a Strategic Perspective
5.2.1 What Enterprise Must Consider when Developing a Cloud Strategy
5.3 Trade-off between Location of Datacenter and Service Portfolio
5.4 Enterprises Must Have Strict Security and Compliance Levels
5.5 Develop a Realistic Cost Estimate
5.5.1 Allocate for Hidden costs
5.6 Conduct CSP Background Checks
5.7 Add Substance to the Term “Security”
5.7.1 Data Security Measures
5.7.2 Physical and Personnel Protections and Restrictions
5.7.3 Geographic Location of Datacenter
5.8 Understand Audit Options
5.8.1 Existing Service Standards are Non-comprehensive
5.8.2 Add “Right to Audit” Clause in the Contract
5.9 Viability of Third-party Providers
5.10 Formulate an Exit Strategy
5.10.1 Prepare for Enterprise’s Exit
5.10.2 Prepare for CSP’s Exit
5.11 Evaluate all Applications in a Step-by-Step Approach
5.12 Review the Contract in Detail
5.12.1 Prepare a Service Checklist
5.12.1.1 Plan for protecting your data:
5.12.1.2 Incident response:
5.12.1.3 Data lifecycle management:
5.12.1.4 Vulnerability management:
6 Recommendations for Cloud Service Providers
6.1 Work Side-by-Side with the Customer
6.2 Understand your Customer
6.3 Develop Marketing Plan for a Non-technical Audience
6.4 Stress Heavily on Security Measures
6.4.1 Customer’s Perception of Security is Central to Aligning Needs with Capabilities
6.4.2 Match SMEs Security Requirements
6.4.3 Security Requirements vary from Customer-to-Customer
6.4.4 SMEs Resist Installing Firewalls to Minimize Costs
6.4.5 Demonstrate Security Measures
6.5 Determine the Optimal Price
6.5.1 Adjust Pricing strategy as required
6.5.2 Understand Customer’s Existing IT Costs
6.6 Reorient Sales Team
6.7 Provide Support with Integration
6.8 Guidelines for Making a Sales Pitch
6.9 Educating SMEs
7 Global Cloud Computing Market Forecasts 2015 - 2020
7.1 Global Cloud Computing Market Value 2015 - 2020
7.2 Market Value by Segment 2015 - 2020
7.2.1 Segment Market Share 2015 - 2020
7.2.2 Segment Growth Rate 2015 - 2020
7.2.3 SAAS Market Value and Growth Rate 2015 - 2020
7.2.4 IAAS Market Value and Growth Rate 2015 - 2020
7.2.5 PAAS Market Value and Growth Rate 2015 - 2020
7.3 Market Value by Region 2015 - 2020
7.3.1 Region Market Share 2015 - 2020
7.3.2 Region Growth Rate 2015 - 2020
7.3.3 North America Market Value and Growth Rate 2015 - 2020
7.3.4 Western Europe Market Value and Growth Rate 2015 - 2020
7.3.5 Eastern Europe Market Value and Growth Rate 2015 - 2020
7.3.6 Middle East and Africa Market Value and Growth Rate 2015 - 2020
7.3.7 Asia Pacific Market Value and Growth Rate 2015 - 2020
7.3.8 Rest-of-World Market Value and Growth Rate 2015 - 2020
7.4 Market Value by Cloud Type (Public and Private) 2015 - 2020
7.4.1 Market Share by Cloud Type 2015 - 2020
7.4.2 Growth Rates by Cloud Type 2015 - 2020
7.4.3 Public Cloud Market Value and Growth Rate 2015 - 2020
7.4.4 Private Cloud Market Value and Growth Rate 2015 - 2020
8 Barriers and Challenges to Cloud Adoption
8.1 Enterprises Reluctance to Change
8.2 Responsibility of Data Security Externalized
8.2.1 Loss of Control
8.2.2 Privacy
8.3 Security Concerns are Real
8.4 Cyberattacks
8.4.1 SMEs Operate with Severe Budget Restrictions
8.4.2 Prolific use of Internet Increases Threats of Cyber-attacks
8.5 Unclear Agreements
8.5.1 SLAs do not Guarantee Downtime Requirements will be Met
8.5.2 Secondary CSPs negotiate contracts on a contract to contract basis
8.5.3 Enterprises are Entitled to Credit for downtime “On-Request”
8.5.4 Varying Timeframes for Calculating Uptime
8.5.5 Different Cloud Services have Different SLAs
8.6 Complexity is a Deterrent
8.6.1 Inherent Complexity in the Cloud computing Environment
8.6.2 Integrating Enterprise Processes around the Cloud is a Complex Task
8.6.3 Integration is a Big Issue with SAAS Deployment
8.6.3.1 API management is a necessary task
8.6.3.2 What is the best way to integrate data
8.7 Lack of Cloud Interoperability
8.7.1 Denial of Switching CSPs and Clouds
8.7.2 CSPs Opt-out of Cloud Interoperability
8.7.3 Challenges Faced when Moving Applications between Clouds
8.8 Service Provider Resistance to Audits
8.8.1 Industry Best Practices are Still Developing
8.8.2 Resistance to Audit Signals Caution
8.8.2.1 Internal quality controls of large enterprises make audits essential
8.8.2.2 Audits inspire confidence among reluctant SMEs
8.9 Viability of Third-party Providers
8.10 Acceptance Issues
8.11 No Move of Systems and Data is without Cost
8.12 Lack of Integration Features in the Public Cloud results in Reduced Functionality
Figures
Figure 1: Cloud Computing
Figure 2: Cloud Computing Services
Figure 3: Datacenter
Figure 4: Top Cloud Service Providers
Figure 5: Virtualization of the Mobile Network
Figure 6: Cloud Radio Access Network (C-RAN)
Figure 7: How People User their Mobile Phone
Figure 8: Personal Content on Home Computer and Mobile Device
Figure 9: Wearable Technology Devices
Figure 10: Global Cloud Computing Market Value and Growth Rate 2015 - 2020
Figure 11: Market Value by segment 2015 - 2020
Figure 12: Market Share by Segment 2015 - 2020
Figure 13: Segment Growth Rate 2015 - 2020
Figure 14: SAAS Market Value and Growth Rate 2015 - 2020
Figure 15: IAAS market Value and Growth Rate 2015 - 2020
Figure 16: PAAS Market Value and Growth Rate 2015 - 2020
Figure 17: Market Value by Region 2015 – 2020
Figure 18: Market Share by Region 2015 - 2020
Figure 19: Region Growth Rate 2015 - 2020
Figure 20: North America Market Value and Growth Rate 2015 - 2020
Figure 21: Western Europe Market Value and Growth Rate 2015 - 2020
Figure 22: Eastern Europe Market Value and Growth Rate 2015 - 2020
Figure 23: Middle East and Africa Market Value and Growth Rate 2015 - 2020
Figure 24: Asia Pacific Market Value and Growth Rate 2015 - 2020
Figure 25: Rest of the World Value and Growth Rate 2015 - 2020
Figure 26: Market Value by Cloud Type (Public vs. Private) 2015 - 2020
Figure 27: Market Share by Cloud Type (Public vs. Private) 2015 - 2020
Figure 28: Growth Rates by Cloud Type (Public vs. Private) 2015 - 2020
Figure 29: Public Cloud Market Value and Growth Rate 2015 - 2020
Figure 30: Private Cloud Market Value and Growth Rate 2015 – 2020

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