Market Research Logo

Next Generation Network Japan: Market Trends, Challenges and Prospects 2012 - 2017

Japan plays a crucial role in terms of technology innovation for global Next Generation Networks (NGN) solutions. Japan needs to reassess its medium to long-term technology/business direction to optimize market opportunities.

Mind Commerce projects Internet Traffic Demands in Japan to reach 2,800 Gbps by 2017. This meteoric demand entails a necessity of an ultra hi-speed network to support 100 billion terminals, more reliable security features, less power consumption, and personalized service on demand. In 2012 key players launched a full-scale roll out of broadband and ubiquitous services at the onset of increased demands for smart phones and tablet-type handsets.

This research evaluates Japan’s NGN market 2012 – 2017 with consideration to the country’s migration towards ubiquitous network convergence based on i-Japan Strategy set to launch in 2015.

Key Findings:

  • Japan Internet traffic demand grows by 20% CAGR 2007-2012
  • Japan subscribers using mobile phone to access the Internet to reach 97.4% in 2017
  • Japan’s combined FTTH and ADSL connections shall achieve 19.4 million by the end of 2017
  • Japan broadband wireless networks has/will continue to be anchored by a combination of WiMAX, LTE and 4G (general) infrastructures
Companies in Report:
  • Operators and Suppliers: NTT DoCoMo Inc, KDDI Corp, Softbank, Telstra, e-Mobile, Willcom
  • Brands and Suppliers: Android™, DoCoMo, au™, au ONE, , Felica™, Hikari Skype™, Xi™, e-Mobile, BB Phone, NTT Flets, Plala™, Mail-Hon’yaku Concier™, Galapagos, Urbano Progresso, Regza, HTC EVO, LET, i-mode, Matsuki, Kaigai Double-Tegaku, LISMO, EzWeb, Osaifu Keitai, NEC Casio, Kyocera Corp, HTC Nippon, Fujitsu Corp, Sharp Corp, Panasonic Corp
Target Audience:
  • Mobile network operators
  • Content providers and intermediaries
  • Digital marketing agency or consultants
  • Internet and mobile based solution providers
  • Brands, advertisers, portals, and media companies
  • Mobile commerce application and service providers
  • System integrators, consultants, and professional service providers


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Executive Summary
1.1 Current Application Of Ngn Solutions In Japan
1.2 Japan’s Ngn Requisites
2.0 Key Trends And Developments
2.1 Ngn To Increase Demands For Sophisticated Services, Products
2.1.1 Market Players, Government Help Realize Ngn
2.1.2 Positive Outlook For Ngn Solutions
2.1.3 Market Challenges For Ngn Solutions
2.2 Towards Long Term Evolution (Lte) 3gpp
2.3 Japanese Operators Switch To 3g Networks
2.3.1 Japan To See Growth In Lte
2.3.2 Lte For Efficient Network Communications
2.4 Self-organizing Networks (Son) Technology Configuration, Management
2.4.1 Positive Impact Of Son
2.4.2 Son For Optimum Management And Configuration
2.4.3 Positive Impact Of Son
2.5 Voice-over-ip (Voip) Application, Market In Japan
2.5.1 Current Demands, Developments In The Ffth Market
2.5.2 Voip Gaining Popularity
2.5.3 Positive Impact Of Voip
2.6 Cloud Applications For Personal, Business And Network Solutions
2.6.1 Docomo’s Cloud-based Translator Phone
3.0 Key Ngn Chellenges And Issues
3.1 Faster Replacement Rate Of Mobile Market Models
3.1.1 Current Mobile Market Demands
3.1.2 Positive Outlook For Mobile Market To Sustain
3.1.3 Future Mobile Market To Reflect Ngn Standards
3.2 Evolving Ngn Competition Landscape In Japan
3.2.1 Ntt Docomo: Market Expansion Thru Smart
3.2.2 Au By Kddi: Improving On Is Flat, Service Content
3.3 Increasing Demands For Smartphones
3.4 Traffic Growth Volume Management
3.4.1 Enhanced Connectivity Through Femtocells
3.4.2 Achieving Qos In Ngn
4.0 Ngn Prospects
4.1 Towards Japan’s Nwgn “new Generation Network”
4.2 Converged Future Network Architecture (Cfna)
4.3 Networks To Improve Social Services, Emergency Preparedness
5.0 Conclusions And Recommendations
List of Figures
Figure 1 Next Generation Networks Solutions in Japan 2012
Figure 2 Japan Internet Traffic Demands Gbps 2007-2017
Figure 3 Japan Broadband Subscriptions 2007-2017
Figure 4 Japan User Growth in LTE 2008-2017
Figure 5 LTE Migration Phases 2005-2012
Figure 6 Projected Smartphone Users Share in Japan 2017
Figure 7 Broadband Subscribers by type of line 2007-2017
Figure 8 Japan FTTH Market Revenue Share 2012
Figure 9 Cloud for Personal, Business and Network Applications
Figure 10 Percentages of Mobile Phone Users in Japan 2002-2012
Figure 11 Japan Mobile Market Revenue Share 2012
Figure 12 Percentages of Internet Mobile Users in Japan 2013-2017
Figure 13 Evolution of Market Competition among Service Providers in Japan
Figure 14 NTT DoCoMo Competition Strategies 2012
Figure 15 KDDI Content/Media Business Sales 2007-2012
Figure 16 Smartphone Platforms Share in Japan 2012
Figure 17 Process of BCMCS provided by 1xEV-DO
Figure 18 Akari NWGN Research and Development 2006-2015
Figure 19 Converged Future Network Architecture
Figure 20 KDDI Congestion Control System
List of Tables
Table 1 Mobile Gadget Launches in Japan 2011-2012
Table 2 Femtocell Commercial Deployments in Japan

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report